{"id":8020,"date":"2026-10-31T17:30:33","date_gmt":"2026-10-31T17:30:33","guid":{"rendered":"https:\/\/seoremoto.com\/?page_id=8020"},"modified":"2026-11-01T05:13:19","modified_gmt":"2026-11-01T05:13:19","slug":"seo-geo-clinicas","status":"publish","type":"page","link":"https:\/\/seoremoto.com\/co\/seo-geo-clinicas\/","title":{"rendered":"SEO &amp; GEO para Cl\u00ednicas"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"8020\" class=\"elementor elementor-8020\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b567e8e elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"b567e8e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-972047f ot-flex-column-vertical\" data-id=\"972047f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-59013b6 elementor-widget elementor-widget-html\" data-id=\"59013b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<!-- SEO REMOTO | HERO SEO Y GEO PARA CL\u00cdNICAS -->\n<section class=\"sr-clinicas\" id=\"sr-clinicas-inicio\">\n\n  <div class=\"sr-clinicas-hero\">\n\n    <!-- IMAGEN DE FONDO -->\n    <div class=\"sr-clinicas-photo\" aria-hidden=\"true\"><\/div>\n\n    <!-- DIFUMINADO -->\n    <div class=\"sr-clinicas-overlay\" aria-hidden=\"true\"><\/div>\n\n    <div class=\"sr-clinicas-container\">\n\n      <!-- BREADCRUMBS -->\n      <nav class=\"sr-clinicas-breadcrumb\" aria-label=\"Ruta de navegaci\u00f3n\">\n        <a href=\"https:\/\/seoremoto.com\/\">Inicio<\/a>\n        <span class=\"sr-chevron\">\u203a<\/span>\n        <a href=\"https:\/\/seoremoto.com\/seo-industrias\/\">SEO por industrias<\/a>\n        <span class=\"sr-chevron\">\u203a<\/span>\n        <span>Cl\u00ednicas<\/span>\n      <\/nav>\n\n      <!-- CONTENIDO PRINCIPAL -->\n      <div class=\"sr-clinicas-content\">\n\n        <div class=\"sr-clinicas-eyebrow\">\n          <svg width=\"22\" height=\"22\" viewBox=\"0 0 24 24\"\n            fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.8\"\n            stroke-linecap=\"round\" stroke-linejoin=\"round\"\n            aria-hidden=\"true\">\n            <path d=\"m12 3 1.9 6.1L20 11l-6.1 1.9L12 19l-1.9-6.1L4 11l6.1-1.9L12 3Z\"\/>\n            <path d=\"m19 17 .8 2.2L22 20l-2.2.8L19 23l-.8-2.2L16 20l2.2-.8L19 17Z\"\/>\n            <path d=\"M5 2v4M3 4h4\"\/>\n          <\/svg>\n          <span>Salud y cuidado \u00b7 Expertos SEO LATAM<\/span>\n        <\/div>\n\n        <h1>\n          SEO y GEO para\n          <span>Cl\u00ednicas<\/span>\n        <\/h1>\n\n        <h2>Confianza antes de la primera cita.<\/h2>\n\n        <p class=\"sr-clinicas-description\">\n          SEO para cl\u00ednicas que conecta especialidades,\n          profesionales y sedes con las dudas de quien busca\n          atenci\u00f3n. Contenido sanitario responsable y una\n          experiencia de reserva clara, sin promesas de\n          resultados m\u00e9dicos.\n        <\/p>\n\n        <!-- BOTONES -->\n        <div class=\"sr-clinicas-actions\">\n\n          <a\n            class=\"sr-clinicas-btn sr-clinicas-btn-primary\"\n            href=\"https:\/\/wa.me\/?text=Hola%2C%20quiero%20conversar%20sobre%20una%20estrategia%20SEO%20y%20GEO%20para%20mi%20cl%C3%ADnica.\"\n            target=\"_blank\"\n            rel=\"noopener noreferrer\"\n          >\n            <span>Hablemos de tu estrategia<\/span>\n            <svg width=\"20\" height=\"20\" viewBox=\"0 0 24 24\"\n              fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"\n              stroke-linecap=\"round\" stroke-linejoin=\"round\"\n              aria-hidden=\"true\">\n              <path d=\"M5 12h14m-6-6 6 6-6 6\"\/>\n            <\/svg>\n          <\/a>\n\n          <a\n            class=\"sr-clinicas-btn sr-clinicas-btn-outline\"\n            href=\"#prioridades\"\n            data-sr-scroll\n          >\n            Explorar prioridades\n          <\/a>\n\n        <\/div>\n\n        <!-- BENEFICIOS -->\n        <div class=\"sr-clinicas-benefits\">\n\n          <div class=\"sr-clinicas-benefit\">\n            <span class=\"sr-clinicas-check\" aria-hidden=\"true\">\n              <svg viewBox=\"0 0 24 24\" fill=\"none\"\n                stroke=\"currentColor\" stroke-width=\"1.9\">\n                <circle cx=\"12\" cy=\"12\" r=\"9\"\/>\n                <path d=\"m8 12 2.5 2.5L16 9\"\/>\n              <\/svg>\n            <\/span>\n            <span>SEO t\u00e9cnico<\/span>\n          <\/div>\n\n          <div class=\"sr-clinicas-benefit\">\n            <span class=\"sr-clinicas-check\" aria-hidden=\"true\">\n              <svg viewBox=\"0 0 24 24\" fill=\"none\"\n                stroke=\"currentColor\" stroke-width=\"1.9\">\n                <circle cx=\"12\" cy=\"12\" r=\"9\"\/>\n                <path d=\"m8 12 2.5 2.5L16 9\"\/>\n              <\/svg>\n            <\/span>\n            <span>Contenido y visibilidad IA<\/span>\n          <\/div>\n\n          <div class=\"sr-clinicas-benefit\">\n            <span class=\"sr-clinicas-check\" aria-hidden=\"true\">\n              <svg viewBox=\"0 0 24 24\" fill=\"none\"\n                stroke=\"currentColor\" stroke-width=\"1.9\">\n                <circle cx=\"12\" cy=\"12\" r=\"9\"\/>\n                <path d=\"m8 12 2.5 2.5L16 9\"\/>\n              <\/svg>\n            <\/span>\n            <span>Consultas cualificadas<\/span>\n          <\/div>\n\n        <\/div>\n\n      <\/div>\n    <\/div>\n  <\/div>\n\n  <!-- MEN\u00da INFERIOR -->\n  <nav class=\"sr-clinicas-nav\" aria-label=\"Secciones de la p\u00e1gina\">\n    <div class=\"sr-clinicas-nav-inner\">\n\n      <a href=\"#prioridades\" data-sr-scroll>\n        Prioridades\n      <\/a>\n\n      <a href=\"#seo-tecnico\" data-sr-scroll>\n        SEO t\u00e9cnico\n      <\/a>\n\n      <a href=\"#geo-confianza\" data-sr-scroll>\n        GEO y confianza\n      <\/a>\n\n      <a href=\"#medicion\" data-sr-scroll>\n        Medici\u00f3n\n      <\/a>\n\n      <a href=\"#faqs-consulta\" data-sr-scroll>\n        FAQs y consulta\n      <\/a>\n\n    <\/div>\n  <\/nav>\n\n<\/section>\n\n<style>\n\n\/* ==========================================\n   SEO REMOTO - CONFIGURACI\u00d3N GENERAL\n========================================== *\/\n\n.sr-clinicas {\n  --sr-blue: #2864ff;\n  --sr-blue-dark: #2059f1;\n  --sr-cyan: #0ea9e3;\n  --sr-dark: #111a2d;\n  --sr-muted: #6a7c97;\n\n  width: 100%;\n  font-family: Inter, \"Segoe UI\", Arial, sans-serif;\n  color: var(--sr-dark);\n  background: #ffffff;\n  overflow: clip;\n  isolation: isolate;\n}\n\n.sr-clinicas,\n.sr-clinicas * {\n  box-sizing: border-box;\n}\n\n.sr-clinicas a {\n  text-decoration: none;\n}\n\n.sr-clinicas svg {\n  flex-shrink: 0;\n}\n\n\/* ==========================================\n   HERO\n========================================== *\/\n\n.sr-clinicas-hero {\n  position: relative;\n  min-height: 676px;\n  display: flex;\n  align-items: stretch;\n  background: #ffffff;\n  overflow: hidden;\n}\n\n\/* Fotograf\u00eda de fondo *\/\n\n.sr-clinicas-photo {\n  position: absolute;\n  z-index: 0;\n  top: 0;\n  right: 0;\n  bottom: 0;\n  width: 61%;\n\n  \/*\n    REEMPLAZAR CON LA URL DE TU IMAGEN\n    SUBIDA A LA BIBLIOTECA DE WORDPRESS\n  *\/\n\n  background-image: url(\"https:\/\/seoremoto.com\/wp-content\/uploads\/2026\/11\/seo-para-clinicas-banner.webp\");\n  background-repeat: no-repeat;\n  background-position: center center;\n  background-size: cover;\n}\n\n\/* Degradado que fusiona fotograf\u00eda y fondo *\/\n\n.sr-clinicas-overlay {\n  position: absolute;\n  z-index: 1;\n  inset: 0;\n  pointer-events: none;\n\n  background:\n    linear-gradient(\n      90deg,\n      #ffffff 0%,\n      rgba(255,255,255,0.99) 22%,\n      rgba(255,255,255,0.96) 31%,\n      rgba(255,255,255,0.89) 40%,\n      rgba(255,255,255,0.64) 51%,\n      rgba(255,255,255,0.23) 65%,\n      rgba(255,255,255,0) 84%\n    ),\n    linear-gradient(\n      0deg,\n      rgba(255,255,255,0.08),\n      rgba(255,255,255,0.08)\n    );\n}\n\n\/* Contenedor *\/\n\n.sr-clinicas-container {\n  width: 100%;\n  max-width: 1762px;\n  padding: 0 15px;\n  margin: 0 auto;\n  position: relative;\n  z-index: 2;\n}\n\n\/* ==========================================\n   BREADCRUMBS\n========================================== *\/\n\n.sr-clinicas-breadcrumb {\n  display: flex;\n  align-items: center;\n  flex-wrap: wrap;\n  gap: 14px;\n  padding-top: 61px;\n\n  font-size: 17px;\n  line-height: 1.5;\n  font-weight: 400;\n  color: #6c7e99;\n}\n\n.sr-clinicas-breadcrumb a {\n  color: inherit;\n  transition: color .2s ease;\n}\n\n.sr-clinicas-breadcrumb a:hover {\n  color: var(--sr-blue);\n}\n\n.sr-chevron {\n  color: #7789a1;\n  font-size: 23px;\n  font-weight: 300;\n  line-height: 1;\n}\n\n\/* ==========================================\n   CONTENIDO\n========================================== *\/\n\n.sr-clinicas-content {\n  padding-top: 35px;\n  padding-bottom: 45px;\n  max-width: 830px;\n}\n\n\/* Texto peque\u00f1o superior *\/\n\n.sr-clinicas-eyebrow {\n  display: flex;\n  align-items: center;\n  gap: 9px;\n\n  font-size: 18px;\n  font-weight: 600;\n  line-height: 1.5;\n  letter-spacing: -0.2px;\n  color: var(--sr-blue);\n}\n\n.sr-clinicas-eyebrow svg {\n  color: var(--sr-blue);\n}\n\n\/* H1 *\/\n\n.sr-clinicas-content h1 {\n  margin: 16px 0 20px;\n  padding: 0;\n  border: 0;\n\n  font-size: clamp(40px, 3.15vw, 64px);\n  font-weight: 750;\n  letter-spacing: -2.2px;\n  line-height: 1.14;\n  color: var(--sr-dark);\n}\n\n.sr-clinicas-content h1 span {\n  color: var(--sr-blue);\n}\n\n\/* Subt\u00edtulo *\/\n\n.sr-clinicas-content h2 {\n  margin: 0 0 20px;\n  padding: 0;\n\n  font-size: 30px;\n  font-weight: 650;\n  line-height: 1.35;\n  letter-spacing: -.5px;\n  color: var(--sr-dark);\n}\n\n\/* Descripci\u00f3n *\/\n\n.sr-clinicas-description {\n  max-width: 760px;\n  margin: 0;\n\n  color: var(--sr-muted);\n  font-size: 23px;\n  font-weight: 400;\n  line-height: 1.52;\n  letter-spacing: .05px;\n}\n\n\/* ==========================================\n   BOTONES\n========================================== *\/\n\n.sr-clinicas-actions {\n  display: flex;\n  align-items: center;\n  flex-wrap: wrap;\n  gap: 15px;\n  margin-top: 35px;\n}\n\n.sr-clinicas-btn {\n  min-height: 70px;\n  display: inline-flex;\n  justify-content: center;\n  align-items: center;\n  gap: 12px;\n\n  padding: 18px 29px;\n  border-radius: 15px;\n\n  font-size: 20px;\n  line-height: 1.25;\n  font-weight: 600;\n\n  cursor: pointer;\n  transition:\n    transform .25s ease,\n    box-shadow .25s ease,\n    background .25s ease,\n    color .25s ease;\n}\n\n\/* Bot\u00f3n principal *\/\n\n.sr-clinicas .sr-clinicas-btn-primary {\n  color: #ffffff;\n  background: linear-gradient(\n    105deg,\n    #2d62f4 0%,\n    #2384e9 57%,\n    #0da9df 100%\n  );\n  border: 2px solid transparent;\n  box-shadow: none;\n}\n\n.sr-clinicas .sr-clinicas-btn-primary:hover {\n  color: #ffffff;\n  transform: translateY(-3px);\n  box-shadow: 0 12px 28px rgba(40,100,255,.2);\n}\n\n.sr-clinicas-btn-primary svg {\n  transition: transform .25s ease;\n}\n\n.sr-clinicas-btn-primary:hover svg {\n  transform: translateX(4px);\n}\n\n\/* Bot\u00f3n secundario *\/\n\n.sr-clinicas .sr-clinicas-btn-outline {\n  color: var(--sr-blue);\n  background: rgba(255,255,255,.66);\n  border: 2px solid var(--sr-blue);\n  padding-left: 30px;\n  padding-right: 30px;\n}\n\n.sr-clinicas .sr-clinicas-btn-outline:hover {\n  color: #ffffff;\n  background: var(--sr-blue);\n  transform: translateY(-3px);\n  box-shadow: 0 8px 24px rgba(40,100,255,.13);\n}\n\n\/* ==========================================\n   BENEFICIOS CON CHECK\n========================================== *\/\n\n.sr-clinicas-benefits {\n  display: flex;\n  flex-wrap: wrap;\n  align-items: center;\n  gap: 25px;\n  margin-top: 30px;\n}\n\n.sr-clinicas-benefit {\n  display: inline-flex;\n  align-items: center;\n  gap: 10px;\n\n  color: var(--sr-muted);\n  font-size: 17px;\n  font-weight: 400;\n  line-height: 1.5;\n  white-space: nowrap;\n}\n\n.sr-clinicas-check {\n  display: inline-flex;\n  width: 20px;\n  height: 20px;\n  color: var(--sr-blue);\n}\n\n.sr-clinicas-check svg {\n  width: 20px;\n  height: 20px;\n}\n\n\/* ==========================================\n   MEN\u00da INFERIOR\n========================================== *\/\n\n.sr-clinicas-nav {\n  width: 100%;\n  position: relative;\n  z-index: 10;\n\n  background: #f8f9fc;\n  border-top: 1px solid #dfe6ef;\n  border-bottom: 1px solid #e0e6ee;\n}\n\n.sr-clinicas-nav-inner {\n  max-width: 1762px;\n  margin: auto;\n  padding: 0 15px;\n\n  display: flex;\n  align-items: center;\n  gap: 30px;\n\n  min-height: 64px;\n}\n\n.sr-clinicas-nav a {\n  display: inline-flex;\n  align-items: center;\n  min-height: 64px;\n  position: relative;\n\n  font-size: 17px;\n  font-weight: 500;\n  white-space: nowrap;\n  color: #121b2e;\n\n  transition: color .2s ease;\n}\n\n.sr-clinicas-nav a::after {\n  content: \"\";\n  position: absolute;\n  height: 2px;\n  bottom: 0;\n  left: 0;\n  right: 0;\n\n  background: var(--sr-blue);\n  transform: scaleX(0);\n  transform-origin: center;\n  transition: transform .25s ease;\n}\n\n.sr-clinicas-nav a:hover,\n.sr-clinicas-nav a.sr-active {\n  color: var(--sr-blue);\n}\n\n.sr-clinicas-nav a:hover::after,\n.sr-clinicas-nav a.sr-active::after {\n  transform: scaleX(1);\n}\n\n\/* Enlaces y secciones *\/\n\n.sr-clinicas [data-sr-scroll]:focus-visible,\n.sr-clinicas a:focus-visible {\n  outline: 3px solid #2d63ff;\n  outline-offset: 4px;\n}\n\n\/* ==========================================\n   RESPONSIVE TABLET\n========================================== *\/\n\n@media (max-width: 1100px) {\n\n  .sr-clinicas-hero {\n    min-height: 630px;\n  }\n\n  .sr-clinicas-container,\n  .sr-clinicas-nav-inner {\n    padding-left: 32px;\n    padding-right: 32px;\n  }\n\n  .sr-clinicas-photo {\n    width: 68%;\n    opacity: .8;\n  }\n\n  .sr-clinicas-overlay {\n    background: linear-gradient(\n      90deg,\n      #fff 0%,\n      rgba(255,255,255,.98) 28%,\n      rgba(255,255,255,.92) 48%,\n      rgba(255,255,255,.48) 74%,\n      rgba(255,255,255,.12) 100%\n    );\n  }\n\n  .sr-clinicas-content {\n    max-width: 740px;\n  }\n\n  .sr-clinicas-content h1 {\n    font-size: 51px;\n  }\n\n  .sr-clinicas-description {\n    font-size: 20px;\n    max-width: 660px;\n  }\n\n  .sr-clinicas-content h2 {\n    font-size: 27px;\n  }\n\n  .sr-clinicas-nav-inner {\n    overflow-x: auto;\n    scrollbar-width: none;\n  }\n\n  .sr-clinicas-nav-inner::-webkit-scrollbar {\n    display: none;\n  }\n\n}\n\n\/* ==========================================\n   RESPONSIVE M\u00d3VIL\n========================================== *\/\n\n@media (max-width: 767px) {\n\n  .sr-clinicas-hero {\n    min-height: auto;\n    display: block;\n  }\n\n  .sr-clinicas-photo {\n    top: 0;\n    right: 0;\n    left: 0;\n    width: 100%;\n    height: 310px;\n\n    background-position: 60% center;\n    opacity: .42;\n  }\n\n  .sr-clinicas-overlay {\n    background: linear-gradient(\n      180deg,\n      rgba(255,255,255,.65) 0%,\n      rgba(255,255,255,.87) 18%,\n      #fff 48%,\n      #fff 100%\n    );\n  }\n\n  .sr-clinicas-container {\n    padding-left: 22px;\n    padding-right: 22px;\n  }\n\n  .sr-clinicas-breadcrumb {\n    padding-top: 25px;\n    gap: 9px;\n    font-size: 13px;\n  }\n\n  .sr-chevron {\n    font-size: 18px;\n  }\n\n  .sr-clinicas-content {\n    max-width: 100%;\n    padding-top: 38px;\n    padding-bottom: 35px;\n  }\n\n  .sr-clinicas-eyebrow {\n    font-size: 13px;\n    gap: 7px;\n  }\n\n  .sr-clinicas-eyebrow svg {\n    width: 19px;\n    height: 19px;\n  }\n\n  .sr-clinicas-content h1 {\n    margin-top: 14px;\n    margin-bottom: 17px;\n    font-size: clamp(35px, 9vw, 46px);\n    line-height: 1.15;\n    letter-spacing: -1.4px;\n  }\n\n  .sr-clinicas-content h1 span {\n    display: inline;\n  }\n\n  .sr-clinicas-content h2 {\n    margin-bottom: 17px;\n    font-size: 23px;\n    line-height: 1.3;\n  }\n\n  .sr-clinicas-description {\n    max-width: 100%;\n    font-size: 16px;\n    line-height: 1.7;\n    color: #647690;\n  }\n\n  .sr-clinicas-actions {\n    margin-top: 27px;\n    gap: 12px;\n    flex-direction: column;\n    align-items: stretch;\n  }\n\n  .sr-clinicas-btn {\n    width: 100%;\n    min-height: 56px;\n    padding: 14px 18px;\n    font-size: 15px;\n    border-radius: 12px;\n  }\n\n  .sr-clinicas-benefits {\n    margin-top: 25px;\n    gap: 13px 18px;\n  }\n\n  .sr-clinicas-benefit {\n    font-size: 13px;\n    gap: 6px;\n    white-space: normal;\n  }\n\n  .sr-clinicas-check,\n  .sr-clinicas-check svg {\n    width: 17px;\n    height: 17px;\n  }\n\n  .sr-clinicas-nav-inner {\n    min-height: 58px;\n    padding-left: 22px;\n    padding-right: 22px;\n    gap: 24px;\n    overflow-x: auto;\n    scroll-snap-type: x proximity;\n    -webkit-overflow-scrolling: touch;\n  }\n\n  .sr-clinicas-nav a {\n    min-height: 58px;\n    font-size: 14px;\n    scroll-snap-align: start;\n  }\n\n}\n\n\/* ==========================================\n   REDUCIR MOVIMIENTO\n========================================== *\/\n\n@media (prefers-reduced-motion: reduce) {\n  .sr-clinicas *,\n  .sr-clinicas *::before,\n  .sr-clinicas *::after {\n    scroll-behavior: auto !important;\n    transition: none !important;\n  }\n}\n\n<\/style>\n\n<script>\n(function() {\n  \"use strict\";\n\n  function initClinicasHero() {\n    const root = document.querySelector(\".sr-clinicas\");\n    if (!root || root.dataset.initialized === \"true\") return;\n\n    root.dataset.initialized = \"true\";\n\n    const links = root.querySelectorAll(\"[data-sr-scroll]\");\n    const navLinks = root.querySelectorAll(\".sr-clinicas-nav a\");\n\n    function getHeaderOffset() {\n      const header = document.querySelector(\n        \".elementor-location-header\"\n      );\n\n      if (!header) return 15;\n\n      const style = window.getComputedStyle(header);\n      const position = style.position;\n\n      if (position === \"fixed\" || position === \"sticky\") {\n        return header.getBoundingClientRect().height + 15;\n      }\n\n      return 15;\n    }\n\n    links.forEach(function(link) {\n      link.addEventListener(\"click\", function(event) {\n        const id = link.getAttribute(\"href\");\n\n        if (!id || !id.startsWith(\"#\")) return;\n\n        const target = document.getElementById(id.substring(1));\n\n        if (!target) return;\n\n        event.preventDefault();\n\n        const offset = getHeaderOffset();\n        const top =\n          target.getBoundingClientRect().top +\n          window.scrollY -\n          offset;\n\n        window.scrollTo({\n          top: Math.max(0, top),\n          behavior: window.matchMedia(\n            \"(prefers-reduced-motion: reduce)\"\n          ).matches ? \"auto\" : \"smooth\"\n        });\n\n        history.replaceState(null, \"\", id);\n      });\n    });\n\n    \/* Activaci\u00f3n del men\u00fa seg\u00fan secci\u00f3n visible *\/\n    const sections = Array.from(navLinks)\n      .map(function(link) {\n        const href = link.getAttribute(\"href\");\n        return {\n          link: link,\n          section: href && href.startsWith(\"#\")\n            ? document.getElementById(href.substring(1))\n            : null\n        };\n      })\n      .filter(function(item) {\n        return item.section !== null;\n      });\n\n    if (\"IntersectionObserver\" in window && sections.length) {\n      const observer = new IntersectionObserver(\n        function(entries) {\n          entries.forEach(function(entry) {\n            if (!entry.isIntersecting) return;\n\n            navLinks.forEach(function(link) {\n              link.classList.remove(\"sr-active\");\n              link.removeAttribute(\"aria-current\");\n            });\n\n            const item = sections.find(function(section) {\n              return section.section === entry.target;\n            });\n\n            if (item) {\n              item.link.classList.add(\"sr-active\");\n              item.link.setAttribute(\"aria-current\", \"location\");\n            }\n          });\n        },\n        {\n          rootMargin: \"-15% 0px -60% 0px\",\n          threshold: 0\n        }\n      );\n\n      sections.forEach(function(item) {\n        observer.observe(item.section);\n      });\n    }\n  }\n\n  if (document.readyState === \"loading\") {\n    document.addEventListener(\"DOMContentLoaded\", initClinicasHero);\n  } else {\n    initClinicasHero();\n  }\n\n})();\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e8b21e7 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"e8b21e7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-86ac799 ot-flex-column-vertical\" data-id=\"86ac799\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5c6ebe2 elementor-widget elementor-widget-html\" data-id=\"5c6ebe2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<section class=\"sr-cl-contexto\" id=\"prioridades\">\n  <div class=\"sr-cl-contexto__container\">\n\n    <!-- COLUMNA IZQUIERDA -->\n    <div class=\"sr-cl-contexto__main\">\n\n      <span class=\"sr-cl-contexto__eyebrow\">\n        UNA ESTRATEGIA CON CONTEXTO\n      <\/span>\n\n      <h2 class=\"sr-cl-contexto__title\">\n        No todas las b\u00fasquedas se convierten en clientes.\n      <\/h2>\n\n      <p class=\"sr-cl-contexto__description\">\n        En salud, una p\u00e1gina debe facilitar la elecci\u00f3n sin diagnosticar.\n        La claridad sobre especialidades, equipo, ubicaci\u00f3n y proceso\n        de atenci\u00f3n es tan importante como que el buscador pueda entenderla.\n      <\/p>\n\n    <\/div>\n\n    <!-- COLUMNA DERECHA -->\n    <div class=\"sr-cl-contexto__aside\">\n\n      <h3 class=\"sr-cl-contexto__aside-title\">\n        Para equipos como el tuyo\n      <\/h3>\n\n      <ul class=\"sr-cl-contexto__list\">\n\n        <li>\n          <svg viewBox=\"0 0 24 24\" fill=\"none\"\n               stroke=\"currentColor\" stroke-width=\"1.8\"\n               stroke-linecap=\"round\" stroke-linejoin=\"round\"\n               aria-hidden=\"true\">\n            <circle cx=\"12\" cy=\"12\" r=\"9.3\"\/>\n            <path d=\"m8.3 12 2.5 2.5 4.9-5.1\"\/>\n          <\/svg>\n          <span>Cl\u00ednicas multiespecialidad<\/span>\n        <\/li>\n\n        <li>\n          <svg viewBox=\"0 0 24 24\" fill=\"none\"\n               stroke=\"currentColor\" stroke-width=\"1.8\"\n               stroke-linecap=\"round\" stroke-linejoin=\"round\"\n               aria-hidden=\"true\">\n            <circle cx=\"12\" cy=\"12\" r=\"9.3\"\/>\n            <path d=\"m8.3 12 2.5 2.5 4.9-5.1\"\/>\n          <\/svg>\n          <span>Centros odontol\u00f3gicos<\/span>\n        <\/li>\n\n        <li>\n          <svg viewBox=\"0 0 24 24\" fill=\"none\"\n               stroke=\"currentColor\" stroke-width=\"1.8\"\n               stroke-linecap=\"round\" stroke-linejoin=\"round\"\n               aria-hidden=\"true\">\n            <circle cx=\"12\" cy=\"12\" r=\"9.3\"\/>\n            <path d=\"m8.3 12 2.5 2.5 4.9-5.1\"\/>\n          <\/svg>\n          <span>Centros de diagn\u00f3stico y atenci\u00f3n ambulatoria<\/span>\n        <\/li>\n\n      <\/ul>\n    <\/div>\n\n  <\/div>\n<\/section>\n\n<style>\n\/* ==========================================\n   SEO REMOTO | ESTRATEGIA CON CONTEXTO\n   Dise\u00f1o independiente para Elementor\n========================================== *\/\n\n.sr-cl-contexto {\n  --sr-accent: #2864ff;\n  --sr-dark: #111a2d;\n  --sr-muted: #6b7d98;\n\n  width: 100%;\n  padding: 97px 30px 100px;\n  background: #ffffff;\n  font-family: Inter, \"Segoe UI\", Arial, sans-serif;\n  color: var(--sr-dark);\n}\n\n.sr-cl-contexto,\n.sr-cl-contexto * {\n  box-sizing: border-box;\n}\n\n\/* CONTENEDOR PRINCIPAL *\/\n\n.sr-cl-contexto__container {\n  display: grid;\n  grid-template-columns: minmax(0, 1.65fr) minmax(0, 1.15fr);\n  column-gap: 49px;\n  max-width: 1612px;\n  margin: 0 auto;\n  align-items: start;\n}\n\n\/* COLUMNA IZQUIERDA *\/\n\n.sr-cl-contexto__main {\n  min-width: 0;\n  padding-top: 3px;\n}\n\n.sr-cl-contexto__eyebrow {\n  display: block;\n  color: var(--sr-accent);\n  font-size: 17px;\n  font-weight: 650;\n  line-height: 1.5;\n  letter-spacing: 0;\n  margin-bottom: 17px;\n}\n\n.sr-cl-contexto .sr-cl-contexto__title {\n  max-width: 900px;\n  margin: 0 0 25px;\n  padding: 0;\n  color: var(--sr-dark);\n  font-size: clamp(34px, 2.3vw, 46px);\n  line-height: 1.08;\n  letter-spacing: -1.25px;\n  font-weight: 750;\n  text-transform: none;\n}\n\n.sr-cl-contexto .sr-cl-contexto__description {\n  max-width: 940px;\n  margin: 0;\n  color: var(--sr-muted);\n  font-size: 22px;\n  line-height: 1.62;\n  font-weight: 400;\n  letter-spacing: 0;\n}\n\n\/* COLUMNA DERECHA *\/\n\n.sr-cl-contexto__aside {\n  min-width: 0;\n  min-height: 274px;\n  border-left: 2px solid #b6caff;\n  padding: 0 0 0 30px;\n}\n\n.sr-cl-contexto .sr-cl-contexto__aside-title {\n  margin: 0 0 24px;\n  padding: 0;\n  color: var(--sr-dark);\n  font-size: 20px;\n  line-height: 1.4;\n  font-weight: 650;\n  letter-spacing: -0.2px;\n}\n\n.sr-cl-contexto__list {\n  list-style: none !important;\n  display: flex;\n  flex-direction: column;\n  gap: 23px;\n  margin: 0 !important;\n  padding: 0 !important;\n}\n\n.sr-cl-contexto__list li {\n  display: flex;\n  align-items: flex-start;\n  gap: 15px;\n  padding: 0 !important;\n  margin: 0 !important;\n  color: var(--sr-dark);\n  font-size: 20px;\n  line-height: 1.3;\n  font-weight: 400;\n  list-style: none !important;\n}\n\n.sr-cl-contexto__list li::before,\n.sr-cl-contexto__list li::marker {\n  content: none !important;\n}\n\n.sr-cl-contexto__list svg {\n  display: block;\n  flex: 0 0 24px;\n  width: 24px;\n  height: 24px;\n  color: var(--sr-accent);\n  margin-top: 1px;\n}\n\n.sr-cl-contexto__list span {\n  display: block;\n  flex: 1;\n}\n\n\/* ==========================================\n   TABLET\n========================================== *\/\n\n@media (max-width: 1100px) {\n  .sr-cl-contexto {\n    padding: 75px 32px;\n  }\n\n  .sr-cl-contexto__container {\n    grid-template-columns: minmax(0, 1.3fr) minmax(0, 1fr);\n    column-gap: 35px;\n  }\n\n  .sr-cl-contexto .sr-cl-contexto__title {\n    font-size: 37px;\n  }\n\n  .sr-cl-contexto .sr-cl-contexto__description {\n    font-size: 19px;\n  }\n\n  .sr-cl-contexto__aside {\n    padding-left: 24px;\n  }\n\n  .sr-cl-contexto__list li {\n    font-size: 17px;\n  }\n}\n\n\/* ==========================================\n   M\u00d3VIL\n========================================== *\/\n\n@media (max-width: 767px) {\n  .sr-cl-contexto {\n    padding: 60px 22px 65px;\n  }\n\n  .sr-cl-contexto__container {\n    display: grid;\n    grid-template-columns: 1fr;\n    gap: 35px;\n  }\n\n  .sr-cl-contexto__eyebrow {\n    font-size: 13px;\n    margin-bottom: 14px;\n  }\n\n  .sr-cl-contexto .sr-cl-contexto__title {\n    font-size: clamp(30px, 7.8vw, 38px);\n    line-height: 1.14;\n    letter-spacing: -0.8px;\n    margin-bottom: 20px;\n  }\n\n  .sr-cl-contexto .sr-cl-contexto__description {\n    font-size: 16px;\n    line-height: 1.7;\n  }\n\n  .sr-cl-contexto__aside {\n    min-height: auto;\n    padding-left: 20px;\n    border-left-width: 2px;\n  }\n\n  .sr-cl-contexto .sr-cl-contexto__aside-title {\n    font-size: 19px;\n    margin-bottom: 22px;\n  }\n\n  .sr-cl-contexto__list {\n    gap: 19px;\n  }\n\n  .sr-cl-contexto__list li {\n    font-size: 16px;\n    line-height: 1.5;\n    gap: 12px;\n  }\n\n  .sr-cl-contexto__list svg {\n    flex-basis: 21px;\n    width: 21px;\n    height: 21px;\n  }\n}\n<\/style>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5405d08 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"5405d08\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-30c7363 ot-flex-column-vertical\" data-id=\"30c7363\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d112a1a elementor-widget elementor-widget-html\" data-id=\"d112a1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<!-- =========================================\n SEO REMOTO | PRIORIDADES PARA CL\u00cdNICAS\n HTML + CSS + JAVASCRIPT\n========================================= -->\n\n<section class=\"sr-prioridades\" id=\"sr-oportunidades\">\n\n  <div class=\"sr-prioridades-container\">\n\n    <!-- ENCABEZADO -->\n    <header class=\"sr-prioridades-header\">\n\n      <span class=\"sr-prioridades-eyebrow\">\n        TU PRIORIDAD, UN PLAN CONCRETO\n      <\/span>\n\n      <h2>\u00bfD\u00f3nde est\u00e1 tu pr\u00f3xima oportunidad?<\/h2>\n\n      <p>\n        Una decisi\u00f3n de negocio orienta las p\u00e1ginas,\n        las tareas y las m\u00e9tricas que importan.\n      <\/p>\n\n    <\/header>\n\n    <!-- PESTA\u00d1AS -->\n    <div class=\"sr-prioridades-tabs\"\n         role=\"tablist\"\n         aria-label=\"Seleccionar prioridad SEO\">\n\n      <button\n        class=\"sr-prioridades-tab is-active\"\n        type=\"button\"\n        role=\"tab\"\n        id=\"sr-tab-especialidades\"\n        aria-selected=\"true\"\n        aria-controls=\"sr-prioridades-panel\"\n        data-prioridad=\"especialidades\">\n        Especialidades\n      <\/button>\n\n      <button\n        class=\"sr-prioridades-tab\"\n        type=\"button\"\n        role=\"tab\"\n        id=\"sr-tab-sedes\"\n        aria-selected=\"false\"\n        aria-controls=\"sr-prioridades-panel\"\n        tabindex=\"-1\"\n        data-prioridad=\"sedes\">\n        Sedes y b\u00fasqueda local\n      <\/button>\n\n      <button\n        class=\"sr-prioridades-tab\"\n        type=\"button\"\n        role=\"tab\"\n        id=\"sr-tab-reservas\"\n        aria-selected=\"false\"\n        aria-controls=\"sr-prioridades-panel\"\n        tabindex=\"-1\"\n        data-prioridad=\"reservas\">\n        Reserva de citas\n      <\/button>\n\n    <\/div>\n\n    <!-- CONTENIDO DIN\u00c1MICO -->\n    <div class=\"sr-prioridades-grid\"\n         id=\"sr-prioridades-panel\"\n         role=\"tabpanel\"\n         aria-labelledby=\"sr-tab-especialidades\"\n         tabindex=\"0\">\n\n      <!-- COLUMNA IZQUIERDA -->\n      <div class=\"sr-prioridades-left\">\n\n        <h3 id=\"sr-prioridad-titulo\">\n          Cada especialidad con alcance y respaldo\n        <\/h3>\n\n        <p class=\"sr-prioridades-description\"\n           id=\"sr-prioridad-descripcion\">\n          Creamos una estructura que distingue servicios,\n          informaci\u00f3n orientativa y perfiles profesionales\n          verificados.\n        <\/p>\n\n        <ul class=\"sr-prioridades-list\"\n            id=\"sr-prioridad-lista\">\n\n          <li>\n            <span class=\"sr-prioridades-check\">\n              <svg viewBox=\"0 0 24 24\" fill=\"none\"\n                   stroke=\"currentColor\" stroke-width=\"1.8\"\n                   stroke-linecap=\"round\" stroke-linejoin=\"round\"\n                   aria-hidden=\"true\">\n                <circle cx=\"12\" cy=\"12\" r=\"9\"\/>\n                <path d=\"m8.5 12 2.3 2.3 4.7-4.8\"\/>\n              <\/svg>\n            <\/span>\n            <span>P\u00e1ginas de especialidad con alcance de atenci\u00f3n<\/span>\n          <\/li>\n\n          <li>\n            <span class=\"sr-prioridades-check\">\n              <svg viewBox=\"0 0 24 24\" fill=\"none\"\n                   stroke=\"currentColor\" stroke-width=\"1.8\"\n                   stroke-linecap=\"round\" stroke-linejoin=\"round\"\n                   aria-hidden=\"true\">\n                <circle cx=\"12\" cy=\"12\" r=\"9\"\/>\n                <path d=\"m8.5 12 2.3 2.3 4.7-4.8\"\/>\n              <\/svg>\n            <\/span>\n            <span>Autor\u00eda y revisi\u00f3n m\u00e9dica identificadas<\/span>\n          <\/li>\n\n          <li>\n            <span class=\"sr-prioridades-check\">\n              <svg viewBox=\"0 0 24 24\" fill=\"none\"\n                   stroke=\"currentColor\" stroke-width=\"1.8\"\n                   stroke-linecap=\"round\" stroke-linejoin=\"round\"\n                   aria-hidden=\"true\">\n                <circle cx=\"12\" cy=\"12\" r=\"9\"\/>\n                <path d=\"m8.5 12 2.3 2.3 4.7-4.8\"\/>\n              <\/svg>\n            <\/span>\n            <span>Preparaci\u00f3n de consulta y enlaces al equipo<\/span>\n          <\/li>\n\n        <\/ul>\n\n        <!-- CTA DIN\u00c1MICO -->\n        <a class=\"sr-prioridades-cta\"\n           id=\"sr-prioridad-cta\"\n           href=\"#faqs-consulta\">\n\n          Consultar sobre esta prioridad\n\n          <svg viewBox=\"0 0 24 24\"\n               width=\"20\" height=\"20\"\n               fill=\"none\" stroke=\"currentColor\"\n               stroke-width=\"1.8\"\n               stroke-linecap=\"round\"\n               stroke-linejoin=\"round\"\n               aria-hidden=\"true\">\n            <path d=\"M5 12h14m-6-6 6 6-6 6\"\/>\n          <\/svg>\n\n        <\/a>\n\n      <\/div>\n\n      <!-- COLUMNA DERECHA -->\n      <aside class=\"sr-prioridades-right\">\n\n        <div class=\"sr-prioridades-question\">\n\n          <div class=\"sr-prioridades-small-title\">\n\n            <svg viewBox=\"0 0 24 24\"\n                 width=\"21\" height=\"21\"\n                 fill=\"none\"\n                 stroke=\"currentColor\"\n                 stroke-width=\"1.8\"\n                 stroke-linecap=\"round\"\n                 stroke-linejoin=\"round\"\n                 aria-hidden=\"true\">\n              <path d=\"M20.2 11.5a8.2 8.2 0 0 1-8.7 8.1 8.5 8.5 0 0 1-3.5-1l-4.5 1.1 1.2-4.2a8.3 8.3 0 1 1 15.5-4Z\"\/>\n            <\/svg>\n\n            <span>Una pregunta en el recorrido de decisi\u00f3n<\/span>\n\n          <\/div>\n\n          <h3 id=\"sr-prioridad-pregunta\">\n            \u201c\u00bfC\u00f3mo es una primera consulta de dermatolog\u00eda?\u201d\n          <\/h3>\n\n          <p class=\"sr-prioridades-note\">\n            Consulta ilustrativa, no un resultado real ni\n            una estimaci\u00f3n de demanda.\n          <\/p>\n\n        <\/div>\n\n        <div class=\"sr-prioridades-metrica\">\n\n          <div class=\"sr-prioridades-metrica-titulo\">\n\n            <svg viewBox=\"0 0 24 24\"\n                 width=\"23\" height=\"23\"\n                 fill=\"none\"\n                 stroke=\"currentColor\"\n                 stroke-width=\"1.8\"\n                 stroke-linecap=\"round\"\n                 stroke-linejoin=\"round\"\n                 aria-hidden=\"true\">\n              <path d=\"M4 3v18h17\"\/>\n              <path d=\"M8 16v-5\"\/>\n              <path d=\"M13 16V6\"\/>\n              <path d=\"M18 16v-8\"\/>\n            <\/svg>\n\n            <span>Qu\u00e9 medimos<\/span>\n\n          <\/div>\n\n          <p id=\"sr-prioridad-metrica-texto\">\n            Solicitudes de cita por especialidad\n          <\/p>\n\n        <\/div>\n\n      <\/aside>\n\n    <\/div>\n\n  <\/div>\n\n<\/section>\n\n<style>\n\n\/* ==========================================\n   VARIABLES Y BASE\n========================================== *\/\n\n.sr-prioridades {\n  --sr-blue: #2864ff;\n  --sr-dark: #111a2d;\n  --sr-gray: #697b97;\n  --sr-border: #e5eaf0;\n  --sr-tab-bg: #eef3f7;\n\n  width: 100%;\n  padding: 52px 30px 95px;\n\n  font-family: Inter, \"Segoe UI\", Arial, sans-serif;\n  color: var(--sr-dark);\n  background: #fbfcfe;\n\n  overflow: hidden;\n}\n\n.sr-prioridades,\n.sr-prioridades * {\n  box-sizing: border-box;\n}\n\n.sr-prioridades-container {\n  max-width: 1638px;\n  margin: 0 auto;\n}\n\n\/* ==========================================\n   ENCABEZADO\n========================================== *\/\n\n.sr-prioridades-header {\n  margin-bottom: 40px;\n}\n\n.sr-prioridades-eyebrow {\n  display: block;\n  margin-bottom: 15px;\n\n  color: var(--sr-blue);\n  font-size: 17px;\n  font-weight: 650;\n  line-height: 1.4;\n}\n\n.sr-prioridades .sr-prioridades-header h2 {\n  margin: 0 0 15px;\n  padding: 0;\n\n  color: var(--sr-dark);\n  font-size: clamp(34px, 2.5vw, 46px);\n  font-weight: 750;\n  line-height: 1.2;\n  letter-spacing: -1.15px;\n  text-transform: none;\n}\n\n.sr-prioridades-header p {\n  margin: 0;\n\n  color: var(--sr-gray);\n  font-size: 22px;\n  line-height: 1.55;\n  font-weight: 400;\n}\n\n\/* ==========================================\n   TABS\n========================================== *\/\n\n.sr-prioridades-tabs {\n  display: inline-flex;\n  align-items: center;\n  gap: 3px;\n\n  padding: 5px;\n  margin-bottom: 34px;\n\n  background: var(--sr-tab-bg);\n  border-radius: 13px;\n  max-width: 100%;\n}\n\n.sr-prioridades .sr-prioridades-tab {\n  appearance: none;\n  -webkit-appearance: none;\n\n  display: inline-flex;\n  align-items: center;\n  justify-content: center;\n\n  min-height: 52px;\n  padding: 13px 20px;\n\n  border: 0;\n  border-radius: 10px;\n\n  background: transparent;\n  color: var(--sr-gray);\n\n  font-family: inherit;\n  font-size: 16px;\n  font-weight: 550;\n  line-height: 1.3;\n  text-align: center;\n  white-space: nowrap;\n\n  cursor: pointer;\n\n  transition:\n    color .22s ease,\n    background .22s ease,\n    box-shadow .22s ease;\n}\n\n.sr-prioridades .sr-prioridades-tab:hover {\n  color: var(--sr-dark);\n  background: rgba(255,255,255,.55);\n}\n\n.sr-prioridades .sr-prioridades-tab.is-active,\n.sr-prioridades .sr-prioridades-tab[aria-selected=\"true\"] {\n  color: var(--sr-dark);\n  background: #ffffff;\n  box-shadow: 0 2px 5px rgba(18,31,50,.05);\n}\n\n.sr-prioridades .sr-prioridades-tab:focus-visible {\n  outline: 2px solid var(--sr-blue);\n  outline-offset: 2px;\n}\n\n\/* ==========================================\n   ESTRUCTURA DE 2 COLUMNAS\n========================================== *\/\n\n.sr-prioridades-grid {\n  display: grid;\n\n  grid-template-columns:\n    minmax(0, 1.22fr)\n    minmax(0, 1fr);\n\n  column-gap: 70px;\n  align-items: start;\n  outline: none;\n}\n\n\/* ==========================================\n   COLUMNA IZQUIERDA\n========================================== *\/\n\n.sr-prioridades-left {\n  min-width: 0;\n  padding-top: 0;\n}\n\n.sr-prioridades .sr-prioridades-left h3 {\n  margin: 0 0 22px;\n  padding: 0;\n\n  font-size: 29px;\n  font-weight: 700;\n  letter-spacing: -.55px;\n  line-height: 1.3;\n  color: var(--sr-dark);\n  text-transform: none;\n}\n\n.sr-prioridades .sr-prioridades-description {\n  margin: 0 0 29px;\n  max-width: 880px;\n\n  color: var(--sr-gray);\n  font-size: 20px;\n  font-weight: 400;\n  line-height: 1.55;\n}\n\n\/* ==========================================\n   LISTA CON CHECK\n========================================== *\/\n\n.sr-prioridades-list {\n  display: flex;\n  flex-direction: column;\n  gap: 17px;\n\n  list-style: none !important;\n  padding: 0 !important;\n  margin: 0 !important;\n}\n\n.sr-prioridades-list li {\n  display: flex;\n  align-items: flex-start;\n  gap: 13px;\n\n  list-style: none !important;\n  margin: 0 !important;\n  padding: 0 !important;\n\n  font-size: 20px;\n  line-height: 1.35;\n  font-weight: 400;\n  color: var(--sr-dark);\n}\n\n.sr-prioridades-list li::before,\n.sr-prioridades-list li::marker {\n  content: none !important;\n}\n\n.sr-prioridades-check {\n  width: 20px;\n  height: 20px;\n  flex: 0 0 20px;\n  margin-top: 3px;\n  color: var(--sr-blue);\n}\n\n.sr-prioridades-check svg {\n  display: block;\n  width: 100%;\n  height: 100%;\n}\n\n\/* ==========================================\n   ENLACE CTA\n========================================== *\/\n\n.sr-prioridades .sr-prioridades-cta {\n  display: inline-flex;\n  align-items: center;\n  gap: 10px;\n\n  margin-top: 37px;\n\n  color: var(--sr-blue);\n  font-size: 17px;\n  font-weight: 650;\n  line-height: 1.5;\n  text-decoration: none;\n\n  transition: gap .2s ease, color .2s ease;\n}\n\n.sr-prioridades .sr-prioridades-cta:hover {\n  gap: 16px;\n  color: #174dda;\n}\n\n.sr-prioridades-cta svg {\n  flex-shrink: 0;\n}\n\n\/* ==========================================\n   COLUMNA DERECHA\n========================================== *\/\n\n.sr-prioridades-right {\n  min-width: 0;\n  border-top: 2px solid var(--sr-blue);\n  padding-top: 24px;\n}\n\n.sr-prioridades-small-title {\n  display: flex;\n  align-items: center;\n  gap: 10px;\n\n  color: var(--sr-blue);\n  font-size: 17px;\n  font-weight: 600;\n  line-height: 1.45;\n}\n\n.sr-prioridades-small-title svg {\n  flex: 0 0 21px;\n}\n\n.sr-prioridades .sr-prioridades-question h3 {\n  margin: 22px 0 22px;\n  padding: 0;\n\n  color: var(--sr-dark);\n  font-size: 28px;\n  font-weight: 550;\n  line-height: 1.55;\n  letter-spacing: -.3px;\n  text-transform: none;\n}\n\n.sr-prioridades-note {\n  margin: 0 0 28px !important;\n\n  color: var(--sr-gray);\n  font-size: 14px;\n  font-weight: 400;\n  line-height: 1.6;\n}\n\n\/* ==========================================\n   M\u00c9TRICA\n========================================== *\/\n\n.sr-prioridades-metrica {\n  border-top: 1px solid var(--sr-border);\n  padding-top: 24px;\n}\n\n.sr-prioridades-metrica-titulo {\n  display: flex;\n  align-items: center;\n  gap: 12px;\n\n  color: var(--sr-dark);\n  font-size: 19px;\n  font-weight: 650;\n  line-height: 1.4;\n}\n\n.sr-prioridades-metrica-titulo svg {\n  color: var(--sr-blue);\n  flex-shrink: 0;\n}\n\n.sr-prioridades-metrica p {\n  margin: 15px 0 0;\n\n  color: var(--sr-gray);\n  font-size: 20px;\n  font-weight: 400;\n  line-height: 1.5;\n}\n\n\/* ==========================================\n   ANIMACI\u00d3N DE CAMBIO\n========================================== *\/\n\n.sr-prioridades-grid.sr-changing {\n  animation: sr-prioridades-fade .32s ease both;\n}\n\n@keyframes sr-prioridades-fade {\n  from {\n    opacity: .45;\n    transform: translateY(6px);\n  }\n\n  to {\n    opacity: 1;\n    transform: translateY(0);\n  }\n}\n\n\/* ==========================================\n   TABLET\n========================================== *\/\n\n@media (max-width: 1100px) {\n\n  .sr-prioridades {\n    padding: 65px 32px 85px;\n  }\n\n  .sr-prioridades-grid {\n    grid-template-columns: minmax(0, 1.1fr) minmax(0, 1fr);\n    gap: 40px;\n  }\n\n  .sr-prioridades .sr-prioridades-header h2 {\n    font-size: 38px;\n  }\n\n  .sr-prioridades .sr-prioridades-left h3 {\n    font-size: 25px;\n  }\n\n  .sr-prioridades .sr-prioridades-description,\n  .sr-prioridades-list li,\n  .sr-prioridades-metrica p {\n    font-size: 17px;\n  }\n\n  .sr-prioridades .sr-prioridades-question h3 {\n    font-size: 24px;\n  }\n\n  .sr-prioridades-header p {\n    font-size: 19px;\n  }\n\n}\n\n\/* ==========================================\n   M\u00d3VIL\n========================================== *\/\n\n@media (max-width: 767px) {\n\n  .sr-prioridades {\n    padding: 55px 20px 70px;\n  }\n\n  .sr-prioridades-header {\n    margin-bottom: 29px;\n  }\n\n  .sr-prioridades-eyebrow {\n    font-size: 13px;\n    margin-bottom: 13px;\n  }\n\n  .sr-prioridades .sr-prioridades-header h2 {\n    font-size: clamp(30px, 7.6vw, 39px);\n    line-height: 1.17;\n    letter-spacing: -.9px;\n    margin-bottom: 15px;\n  }\n\n  .sr-prioridades-header p {\n    font-size: 16px;\n    line-height: 1.65;\n  }\n\n  \/* Tabs desplazables *\/\n\n  .sr-prioridades-tabs {\n    display: flex;\n    width: 100%;\n    overflow-x: auto;\n    flex-wrap: nowrap;\n    margin-bottom: 30px;\n\n    scrollbar-width: none;\n    -webkit-overflow-scrolling: touch;\n  }\n\n  .sr-prioridades-tabs::-webkit-scrollbar {\n    display: none;\n  }\n\n  .sr-prioridades .sr-prioridades-tab {\n    flex: 0 0 auto;\n    padding: 12px 15px;\n    min-height: 47px;\n    font-size: 13px;\n  }\n\n  .sr-prioridades-grid {\n    grid-template-columns: 1fr;\n    gap: 45px;\n  }\n\n  .sr-prioridades .sr-prioridades-left h3 {\n    font-size: 24px;\n    line-height: 1.3;\n    margin-bottom: 18px;\n  }\n\n  .sr-prioridades .sr-prioridades-description {\n    font-size: 16px;\n    line-height: 1.65;\n    margin-bottom: 23px;\n  }\n\n  .sr-prioridades-list {\n    gap: 17px;\n  }\n\n  .sr-prioridades-list li {\n    font-size: 15px;\n    line-height: 1.5;\n    gap: 10px;\n  }\n\n  .sr-prioridades-check {\n    width: 19px;\n    height: 19px;\n    flex-basis: 19px;\n    margin-top: 2px;\n  }\n\n  .sr-prioridades .sr-prioridades-cta {\n    margin-top: 30px;\n    font-size: 15px;\n  }\n\n  .sr-prioridades-right {\n    padding-top: 22px;\n  }\n\n  .sr-prioridades-small-title {\n    font-size: 14px;\n  }\n\n  .sr-prioridades .sr-prioridades-question h3 {\n    font-size: 23px;\n    line-height: 1.4;\n    margin: 19px 0;\n  }\n\n  .sr-prioridades-note {\n    font-size: 12px;\n    margin-bottom: 24px !important;\n  }\n\n  .sr-prioridades-metrica {\n    padding-top: 22px;\n  }\n\n  .sr-prioridades-metrica-titulo {\n    font-size: 17px;\n  }\n\n  .sr-prioridades-metrica p {\n    font-size: 16px;\n    margin-top: 12px;\n  }\n\n}\n\n@media (prefers-reduced-motion: reduce) {\n  .sr-prioridades *,\n  .sr-prioridades *::before,\n  .sr-prioridades *::after {\n    animation: none !important;\n    transition: none !important;\n  }\n}\n\n<\/style>\n\n<script>\n(function() {\n  \"use strict\";\n\n  function inicializarPrioridades() {\n\n    const root = document.querySelector(\".sr-prioridades\");\n\n    if (!root || root.dataset.ready === \"true\") return;\n\n    root.dataset.ready = \"true\";\n\n    \/* ========================================\n       INFORMACI\u00d3N DE LAS TRES PESTA\u00d1AS\n    ======================================== *\/\n\n    const datos = {\n\n      especialidades: {\n        titulo: \"Cada especialidad con alcance y respaldo\",\n\n        descripcion:\n          \"Creamos una estructura que distingue servicios, informaci\u00f3n orientativa y perfiles profesionales verificados.\",\n\n        puntos: [\n          \"P\u00e1ginas de especialidad con alcance de atenci\u00f3n\",\n          \"Autor\u00eda y revisi\u00f3n m\u00e9dica identificadas\",\n          \"Preparaci\u00f3n de consulta y enlaces al equipo\"\n        ],\n\n        pregunta:\n          \"\u00bfC\u00f3mo es una primera consulta de dermatolog\u00eda?\",\n\n        metrica:\n          \"Solicitudes de cita por especialidad\",\n\n        mensaje:\n          \"Hola, quiero conversar sobre una estrategia SEO y GEO para las especialidades de mi cl\u00ednica.\"\n      },\n\n      sedes: {\n        titulo: \"La sede adecuada, sin confusi\u00f3n\",\n\n        descripcion:\n          \"Organizamos ubicaci\u00f3n, horarios y canales de atenci\u00f3n para orientar a cada persona a un centro real.\",\n\n        puntos: [\n          \"P\u00e1ginas \u00fanicas por sede y servicios disponibles\",\n          \"Coherencia con perfiles de negocio elegibles\",\n          \"Contacto y orientaci\u00f3n para llegar desde m\u00f3vil\"\n        ],\n\n        pregunta:\n          \"\u00bfD\u00f3nde encontrar una cl\u00ednica de dermatolog\u00eda en mi zona?\",\n\n        metrica:\n          \"Llamadas pertinentes y citas por sede\",\n\n        mensaje:\n          \"Hola, quiero conversar sobre una estrategia SEO local y GEO para las sedes de mi cl\u00ednica.\"\n      },\n\n      reservas: {\n        titulo: \"Menos fricci\u00f3n al solicitar atenci\u00f3n\",\n\n        descripcion:\n          \"Analizamos la reserva sin recabar diagn\u00f3sticos ni datos cl\u00ednicos en herramientas de medici\u00f3n.\",\n\n        puntos: [\n          \"Revisi\u00f3n m\u00f3vil del proceso de citas\",\n          \"Formularios con datos m\u00ednimos necesarios\",\n          \"Eventos agregados de inicio y finalizaci\u00f3n\"\n        ],\n\n        pregunta:\n          \"\u00bfC\u00f3mo agendar una consulta con un especialista?\",\n\n        metrica:\n          \"Citas completadas y abandono de reserva\",\n\n        mensaje:\n          \"Hola, quiero mejorar el proceso de reserva de citas de mi cl\u00ednica mediante una estrategia SEO y GEO.\"\n      }\n\n    };\n\n    \/* ========================================\n       ELEMENTOS\n    ======================================== *\/\n\n    const botones = Array.from(\n      root.querySelectorAll(\".sr-prioridades-tab\")\n    );\n\n    const panel = root.querySelector(\n      \"#sr-prioridades-panel\"\n    );\n\n    const titulo = root.querySelector(\n      \"#sr-prioridad-titulo\"\n    );\n\n    const descripcion = root.querySelector(\n      \"#sr-prioridad-descripcion\"\n    );\n\n    const lista = root.querySelector(\n      \"#sr-prioridad-lista\"\n    );\n\n    const pregunta = root.querySelector(\n      \"#sr-prioridad-pregunta\"\n    );\n\n    const metrica = root.querySelector(\n      \"#sr-prioridad-metrica-texto\"\n    );\n\n    const cta = root.querySelector(\n      \"#sr-prioridad-cta\"\n    );\n\n    const iconoCheck = `\n      <svg viewBox=\"0 0 24 24\"\n           fill=\"none\"\n           stroke=\"currentColor\"\n           stroke-width=\"1.8\"\n           stroke-linecap=\"round\"\n           stroke-linejoin=\"round\"\n           aria-hidden=\"true\">\n        <circle cx=\"12\" cy=\"12\" r=\"9\"\/>\n        <path d=\"m8.5 12 2.3 2.3 4.7-4.8\"\/>\n      <\/svg>\n    `;\n\n    \/* ========================================\n       FUNCI\u00d3N PARA CAMBIAR CONTENIDO\n    ======================================== *\/\n\n    function cambiarPrioridad(clave) {\n\n      const item = datos[clave];\n\n      if (!item) return;\n\n      const botonActivo = botones.find(function(boton) {\n        return boton.dataset.prioridad === clave;\n      });\n\n      botones.forEach(function(boton) {\n\n        const activo =\n          boton.dataset.prioridad === clave;\n\n        boton.classList.toggle(\n          \"is-active\",\n          activo\n        );\n\n        boton.setAttribute(\n          \"aria-selected\",\n          String(activo)\n        );\n\n        boton.tabIndex = activo ? 0 : -1;\n\n      });\n\n      if (botonActivo) {\n        panel.setAttribute(\n          \"aria-labelledby\",\n          botonActivo.id\n        );\n      }\n\n      titulo.textContent = item.titulo;\n      descripcion.textContent = item.descripcion;\n\n      \/* Actualizar beneficios *\/\n\n      lista.replaceChildren();\n\n      item.puntos.forEach(function(punto) {\n\n        const li = document.createElement(\"li\");\n\n        const check = document.createElement(\"span\");\n        check.className = \"sr-prioridades-check\";\n        check.innerHTML = iconoCheck;\n\n        const texto = document.createElement(\"span\");\n        texto.textContent = punto;\n\n        li.appendChild(check);\n        li.appendChild(texto);\n        lista.appendChild(li);\n\n      });\n\n      pregunta.textContent = \"\u201c\" + item.pregunta + \"\u201d\";\n\n      metrica.textContent = item.metrica;\n\n      \/* CTA: actualizar el mensaje seg\u00fan prioridad.\n         El enlace abre WhatsApp sin n\u00famero asignado.\n         Puedes colocar tu n\u00famero de empresa debajo. *\/\n\n      const numeroWhatsApp = \"\";\n\n      const telefono = numeroWhatsApp.replace(\/\\D\/g, \"\");\n\n      cta.href = \"https:\/\/wa.me\/\" +\n        telefono +\n        \"?text=\" +\n        encodeURIComponent(item.mensaje);\n\n      cta.target = \"_blank\";\n      cta.rel = \"noopener noreferrer\";\n\n      \/* Animaci\u00f3n *\/\n\n      panel.classList.remove(\"sr-changing\");\n      void panel.offsetWidth;\n      panel.classList.add(\"sr-changing\");\n\n    }\n\n    \/* ========================================\n       INTERACCI\u00d3N CON TABS\n    ======================================== *\/\n\n    botones.forEach(function(boton, indice) {\n\n      boton.addEventListener(\"click\", function() {\n        cambiarPrioridad(\n          boton.dataset.prioridad\n        );\n      });\n\n      \/* Navegaci\u00f3n accesible por teclado *\/\n\n      boton.addEventListener(\"keydown\", function(e) {\n\n        let siguiente = indice;\n\n        if (e.key === \"ArrowRight\") {\n          siguiente = (indice + 1) % botones.length;\n        } else if (e.key === \"ArrowLeft\") {\n          siguiente = (indice - 1 + botones.length) %\n            botones.length;\n        } else if (e.key === \"Home\") {\n          siguiente = 0;\n        } else if (e.key === \"End\") {\n          siguiente = botones.length - 1;\n        } else {\n          return;\n        }\n\n        e.preventDefault();\n\n        const destino = botones[siguiente];\n\n        cambiarPrioridad(\n          destino.dataset.prioridad\n        );\n\n        destino.focus();\n\n      });\n\n    });\n\n    \/* Estado inicial *\/\n\n    cambiarPrioridad(\"especialidades\");\n\n  }\n\n  if (document.readyState === \"loading\") {\n    document.addEventListener(\n      \"DOMContentLoaded\",\n      inicializarPrioridades\n    );\n  } else {\n    inicializarPrioridades();\n  }\n\n})();\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6bb5a43 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"6bb5a43\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8daec27 ot-flex-column-vertical\" data-id=\"8daec27\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ca2d18d elementor-widget elementor-widget-html\" data-id=\"ca2d18d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<!-- ==========================================\n     SEO REMOTO | BASE T\u00c9CNICA PARA CL\u00cdNICAS\n     HTML + CSS + JAVASCRIPT\n========================================== -->\n\n<section class=\"srct-section\" id=\"seo-tecnico\">\n\n  <div class=\"srct-container\">\n\n    <!-- COLUMNA IZQUIERDA -->\n    <div class=\"srct-intro\">\n\n      <span class=\"srct-eyebrow\">LA BASE T\u00c9CNICA<\/span>\n\n      <h2>\n        Que el buscador entienda lo\n        que tu negocio ofrece.\n      <\/h2>\n\n      <p class=\"srct-description\">\n        Rastreo, indexaci\u00f3n, arquitectura y rendimiento\n        se revisan seg\u00fan tu sitio actual. Cada\n        recomendaci\u00f3n debe tener una tarea comprobable\n        y un responsable.\n      <\/p>\n\n      <div class=\"srct-deliverable\">\n\n        <svg class=\"srct-file-icon\"\n             width=\"29\" height=\"29\"\n             viewBox=\"0 0 24 24\"\n             fill=\"none\"\n             stroke=\"currentColor\"\n             stroke-width=\"1.8\"\n             stroke-linecap=\"round\"\n             stroke-linejoin=\"round\"\n             aria-hidden=\"true\">\n          <path d=\"M14 2H6a2 2 0 0 0-2 2v6\"\/>\n          <path d=\"M14 2v6h6\"\/>\n          <path d=\"M14 2l6 6v12a2 2 0 0 1-2 2h-7\"\/>\n          <circle cx=\"7\" cy=\"16\" r=\"3\"\/>\n          <path d=\"m9.2 18.2 3 3\"\/>\n        <\/svg>\n\n        <p>\n          Entregable: diagn\u00f3stico priorizado, p\u00e1ginas objetivo\n          y criterios de validaci\u00f3n. La implementaci\u00f3n se\n          acuerda con tu equipo o proveedor.\n        <\/p>\n\n      <\/div>\n\n    <\/div>\n\n    <!-- COLUMNA DERECHA: ACORDE\u00d3N -->\n    <div class=\"srct-accordion\" aria-label=\"Componentes de SEO t\u00e9cnico\">\n\n      <!-- ITEM 01 -->\n      <div class=\"srct-item is-open\">\n\n        <h3 class=\"srct-item-heading\">\n          <button class=\"srct-trigger\"\n                  type=\"button\"\n                  id=\"srct-heading-01\"\n                  aria-expanded=\"true\"\n                  aria-controls=\"srct-panel-01\">\n\n            <span class=\"srct-trigger-left\">\n              <span class=\"srct-number\">01<\/span>\n              <span class=\"srct-item-title\">\n                Arquitectura sanitaria\n              <\/span>\n            <\/span>\n\n            <svg class=\"srct-chevron\"\n                 viewBox=\"0 0 24 24\"\n                 width=\"19\" height=\"19\"\n                 fill=\"none\"\n                 stroke=\"currentColor\"\n                 stroke-width=\"2\"\n                 stroke-linecap=\"round\"\n                 stroke-linejoin=\"round\"\n                 aria-hidden=\"true\">\n              <path d=\"m6 9 6 6 6-6\"\/>\n            <\/svg>\n\n          <\/button>\n        <\/h3>\n\n        <div class=\"srct-panel\"\n             id=\"srct-panel-01\"\n             role=\"region\"\n             aria-labelledby=\"srct-heading-01\">\n\n          <div class=\"srct-panel-inner\">\n\n            <p class=\"srct-panel-description\">\n              Evitar p\u00e1ginas repetidas entre s\u00edntomas,\n              tratamientos y especialidades; priorizar\n              informaci\u00f3n revisada.\n            <\/p>\n\n            <div class=\"srct-output\">\n              <svg viewBox=\"0 0 24 24\"\n                   fill=\"none\"\n                   stroke=\"currentColor\"\n                   stroke-width=\"1.8\"\n                   stroke-linecap=\"round\"\n                   stroke-linejoin=\"round\"\n                   aria-hidden=\"true\">\n                <path d=\"m12 2 9 5-9 5-9-5 9-5Z\"\/>\n                <path d=\"m3 12 9 5 9-5\"\/>\n                <path d=\"m3 17 9 5 9-5\"\/>\n              <\/svg>\n\n              <span>\n                Mapa de intenci\u00f3n y enlaces internos\n              <\/span>\n            <\/div>\n\n          <\/div>\n        <\/div>\n      <\/div>\n\n      <!-- ITEM 02 -->\n      <div class=\"srct-item\">\n\n        <h3 class=\"srct-item-heading\">\n          <button class=\"srct-trigger\"\n                  type=\"button\"\n                  id=\"srct-heading-02\"\n                  aria-expanded=\"false\"\n                  aria-controls=\"srct-panel-02\">\n\n            <span class=\"srct-trigger-left\">\n              <span class=\"srct-number\">02<\/span>\n              <span class=\"srct-item-title\">\n                Perfiles y entidades\n              <\/span>\n            <\/span>\n\n            <svg class=\"srct-chevron\"\n                 viewBox=\"0 0 24 24\"\n                 width=\"19\" height=\"19\"\n                 fill=\"none\"\n                 stroke=\"currentColor\"\n                 stroke-width=\"2\"\n                 stroke-linecap=\"round\"\n                 stroke-linejoin=\"round\"\n                 aria-hidden=\"true\">\n              <path d=\"m6 9 6 6 6-6\"\/>\n            <\/svg>\n\n          <\/button>\n        <\/h3>\n\n        <div class=\"srct-panel\"\n             id=\"srct-panel-02\"\n             role=\"region\"\n             aria-labelledby=\"srct-heading-02\"\n             hidden>\n\n          <div class=\"srct-panel-inner\">\n\n            <p class=\"srct-panel-description\">\n              Identificar profesionales y sedes con\n              credenciales confirmadas y marcado fiel\n              a la p\u00e1gina.\n            <\/p>\n\n            <div class=\"srct-output\">\n              <svg viewBox=\"0 0 24 24\"\n                   fill=\"none\"\n                   stroke=\"currentColor\"\n                   stroke-width=\"1.8\"\n                   stroke-linecap=\"round\"\n                   stroke-linejoin=\"round\"\n                   aria-hidden=\"true\">\n                <path d=\"m12 2 9 5-9 5-9-5 9-5Z\"\/>\n                <path d=\"m3 12 9 5 9-5\"\/>\n                <path d=\"m3 17 9 5 9-5\"\/>\n              <\/svg>\n\n              <span>\n                Revisi\u00f3n de identidad y datos estructurados\n              <\/span>\n            <\/div>\n\n          <\/div>\n        <\/div>\n      <\/div>\n\n      <!-- ITEM 03 -->\n      <div class=\"srct-item\">\n\n        <h3 class=\"srct-item-heading\">\n          <button class=\"srct-trigger\"\n                  type=\"button\"\n                  id=\"srct-heading-03\"\n                  aria-expanded=\"false\"\n                  aria-controls=\"srct-panel-03\">\n\n            <span class=\"srct-trigger-left\">\n              <span class=\"srct-number\">03<\/span>\n              <span class=\"srct-item-title\">\n                Agenda y rendimiento\n              <\/span>\n            <\/span>\n\n            <svg class=\"srct-chevron\"\n                 viewBox=\"0 0 24 24\"\n                 width=\"19\" height=\"19\"\n                 fill=\"none\"\n                 stroke=\"currentColor\"\n                 stroke-width=\"2\"\n                 stroke-linecap=\"round\"\n                 stroke-linejoin=\"round\"\n                 aria-hidden=\"true\">\n              <path d=\"m6 9 6 6 6-6\"\/>\n            <\/svg>\n\n          <\/button>\n        <\/h3>\n\n        <div class=\"srct-panel\"\n             id=\"srct-panel-03\"\n             role=\"region\"\n             aria-labelledby=\"srct-heading-03\"\n             hidden>\n\n          <div class=\"srct-panel-inner\">\n\n            <p class=\"srct-panel-description\">\n              Comprobar contenido rastreable,\n              accesibilidad y velocidad antes de\n              abrir el sistema de citas.\n            <\/p>\n\n            <div class=\"srct-output\">\n              <svg viewBox=\"0 0 24 24\"\n                   fill=\"none\"\n                   stroke=\"currentColor\"\n                   stroke-width=\"1.8\"\n                   stroke-linecap=\"round\"\n                   stroke-linejoin=\"round\"\n                   aria-hidden=\"true\">\n                <path d=\"m12 2 9 5-9 5-9-5 9-5Z\"\/>\n                <path d=\"m3 12 9 5 9-5\"\/>\n                <path d=\"m3 17 9 5 9-5\"\/>\n              <\/svg>\n\n              <span>Auditor\u00eda de reserva m\u00f3vil<\/span>\n            <\/div>\n\n          <\/div>\n        <\/div>\n      <\/div>\n\n      <!-- ITEM 04 -->\n      <div class=\"srct-item\">\n\n        <h3 class=\"srct-item-heading\">\n          <button class=\"srct-trigger\"\n                  type=\"button\"\n                  id=\"srct-heading-04\"\n                  aria-expanded=\"false\"\n                  aria-controls=\"srct-panel-04\">\n\n            <span class=\"srct-trigger-left\">\n              <span class=\"srct-number\">04<\/span>\n              <span class=\"srct-item-title\">\n                Privacidad en medici\u00f3n\n              <\/span>\n            <\/span>\n\n            <svg class=\"srct-chevron\"\n                 viewBox=\"0 0 24 24\"\n                 width=\"19\" height=\"19\"\n                 fill=\"none\"\n                 stroke=\"currentColor\"\n                 stroke-width=\"2\"\n                 stroke-linecap=\"round\"\n                 stroke-linejoin=\"round\"\n                 aria-hidden=\"true\">\n              <path d=\"m6 9 6 6 6-6\"\/>\n            <\/svg>\n\n          <\/button>\n        <\/h3>\n\n        <div class=\"srct-panel\"\n             id=\"srct-panel-04\"\n             role=\"region\"\n             aria-labelledby=\"srct-heading-04\"\n             hidden>\n\n          <div class=\"srct-panel-inner\">\n\n            <p class=\"srct-panel-description\">\n              Excluir datos de salud y datos personales\n              de URLs y eventos; validar consentimiento\n              y normativa aplicable.\n            <\/p>\n\n            <div class=\"srct-output\">\n              <svg viewBox=\"0 0 24 24\"\n                   fill=\"none\"\n                   stroke=\"currentColor\"\n                   stroke-width=\"1.8\"\n                   stroke-linecap=\"round\"\n                   stroke-linejoin=\"round\"\n                   aria-hidden=\"true\">\n                <path d=\"m12 2 9 5-9 5-9-5 9-5Z\"\/>\n                <path d=\"m3 12 9 5 9-5\"\/>\n                <path d=\"m3 17 9 5 9-5\"\/>\n              <\/svg>\n\n              <span>\n                Plan de medici\u00f3n sin contenido cl\u00ednico\n              <\/span>\n            <\/div>\n\n          <\/div>\n        <\/div>\n      <\/div>\n\n    <\/div>\n\n  <\/div>\n<\/section>\n\n<style>\n\/* ==========================================\n   SEO REMOTO - BASE T\u00c9CNICA\n========================================== *\/\n\n.srct-section {\n  --srct-blue: #2864ff;\n  --srct-dark: #111a2d;\n  --srct-muted: #6a7c97;\n  --srct-line: #e1e8f0;\n\n  width: 100%;\n  background: #ffffff;\n  color: var(--srct-dark);\n  font-family: Inter, \"Segoe UI\", Arial, sans-serif;\n  padding: 102px 30px 95px;\n}\n\n.srct-section,\n.srct-section * {\n  box-sizing: border-box;\n}\n\n\/* CONTENEDOR *\/\n\n.srct-container {\n  width: 100%;\n  max-width: 1638px;\n  margin: 0 auto;\n\n  display: grid;\n  grid-template-columns: minmax(0, 0.8fr) minmax(0, 1.2fr);\n  column-gap: 48px;\n  align-items: start;\n}\n\n\/* ==========================================\n   INTRODUCCI\u00d3N IZQUIERDA\n========================================== *\/\n\n.srct-intro {\n  min-width: 0;\n}\n\n.srct-eyebrow {\n  display: block;\n  margin-bottom: 18px;\n  color: var(--srct-blue);\n  font-size: 17px;\n  font-weight: 650;\n  line-height: 1.45;\n}\n\n.srct-section .srct-intro h2 {\n  max-width: 650px;\n  margin: 0 0 25px;\n  padding: 0;\n\n  color: var(--srct-dark);\n  font-size: clamp(34px, 2.35vw, 45px);\n  font-weight: 750;\n  line-height: 1.08;\n  letter-spacing: -1.25px;\n  text-transform: none;\n}\n\n.srct-description {\n  max-width: 650px;\n  margin: 0 !important;\n  color: var(--srct-muted);\n  font-size: 20px;\n  font-weight: 400;\n  line-height: 1.58;\n}\n\n\/* ==========================================\n   ENTREGABLE\n========================================== *\/\n\n.srct-deliverable {\n  display: flex;\n  align-items: flex-start;\n  gap: 15px;\n\n  margin-top: 30px;\n  padding-top: 24px;\n\n  border-top: 1px solid var(--srct-line);\n}\n\n.srct-file-icon {\n  display: block;\n  flex: 0 0 29px;\n  color: var(--srct-blue);\n  margin-top: 1px;\n}\n\n.srct-deliverable p {\n  margin: 0 !important;\n  color: var(--srct-muted);\n  font-size: 17px;\n  font-weight: 400;\n  line-height: 1.55;\n}\n\n\/* ==========================================\n   ACORDE\u00d3N\n========================================== *\/\n\n.srct-accordion {\n  width: 100%;\n  min-width: 0;\n}\n\n.srct-item {\n  border-bottom: 1px solid var(--srct-line);\n}\n\n.srct-section .srct-item-heading {\n  margin: 0;\n  padding: 0;\n  font: inherit;\n  line-height: inherit;\n}\n\n\/* BOT\u00d3N DE ACORDE\u00d3N *\/\n\n.srct-section .srct-trigger {\n  display: flex;\n  justify-content: space-between;\n  align-items: center;\n  gap: 18px;\n\n  width: 100%;\n  min-height: 81px;\n  padding: 18px 0;\n\n  appearance: none;\n  -webkit-appearance: none;\n  background: transparent;\n  border: 0;\n  border-radius: 0;\n  box-shadow: none;\n\n  color: var(--srct-dark);\n  font-family: inherit;\n  text-align: left;\n  cursor: pointer;\n\n  transition: color .2s ease;\n}\n\n.srct-section .srct-trigger:hover,\n.srct-section .srct-trigger:focus {\n  background: transparent;\n  color: var(--srct-blue);\n  box-shadow: none;\n}\n\n.srct-trigger:focus-visible {\n  outline: 2px solid var(--srct-blue);\n  outline-offset: -2px;\n}\n\n.srct-trigger-left {\n  display: flex;\n  align-items: baseline;\n  gap: 20px;\n  min-width: 0;\n}\n\n.srct-number {\n  flex-shrink: 0;\n  color: var(--srct-blue);\n  font-size: 19px;\n  font-weight: 650;\n  letter-spacing: .2px;\n  line-height: 1.4;\n}\n\n.srct-item-title {\n  color: var(--srct-dark);\n  font-size: 22px;\n  font-weight: 550;\n  line-height: 1.35;\n  letter-spacing: -.2px;\n}\n\n\/* FLECHA *\/\n\n.srct-chevron {\n  display: block;\n  flex-shrink: 0;\n  color: var(--srct-dark);\n  transition: transform .25s ease;\n}\n\n.srct-item.is-open .srct-chevron {\n  transform: rotate(180deg);\n}\n\n\/* ==========================================\n   PANEL DESPLEGABLE\n========================================== *\/\n\n.srct-panel[hidden] {\n  display: none !important;\n}\n\n.srct-panel {\n  width: 100%;\n}\n\n.srct-panel-inner {\n  padding: 1px 0 20px;\n  animation: srct-fade .25s ease both;\n}\n\n.srct-panel-description {\n  margin: 0 0 18px !important;\n  color: var(--srct-muted);\n  font-size: 17px;\n  font-weight: 400;\n  line-height: 1.6;\n}\n\n\/* RESULTADO \/ ENTREGABLE POR PESTA\u00d1A *\/\n\n.srct-output {\n  display: flex;\n  align-items: center;\n  gap: 14px;\n\n  min-height: 26px;\n  border-left: 2px solid #bed0ff;\n  padding-left: 18px;\n\n  color: var(--srct-dark);\n  font-size: 17px;\n  font-weight: 500;\n  line-height: 1.45;\n}\n\n.srct-output svg {\n  flex: 0 0 23px;\n  width: 23px;\n  height: 23px;\n  color: var(--srct-blue);\n}\n\n\/* ANIMACI\u00d3N *\/\n\n@keyframes srct-fade {\n  from {\n    opacity: 0;\n    transform: translateY(-5px);\n  }\n  to {\n    opacity: 1;\n    transform: translateY(0);\n  }\n}\n\n\/* ==========================================\n   RESPONSIVE TABLET\n========================================== *\/\n\n@media (max-width: 1100px) {\n\n  .srct-section {\n    padding: 75px 30px;\n  }\n\n  .srct-container {\n    grid-template-columns: minmax(0, 0.9fr) minmax(0, 1.1fr);\n    gap: 35px;\n  }\n\n  .srct-section .srct-intro h2 {\n    font-size: 36px;\n  }\n\n  .srct-description {\n    font-size: 18px;\n  }\n\n  .srct-item-title {\n    font-size: 19px;\n  }\n\n  .srct-trigger-left {\n    gap: 14px;\n  }\n\n  .srct-panel-description,\n  .srct-output {\n    font-size: 15px;\n  }\n\n}\n\n\/* ==========================================\n   RESPONSIVE M\u00d3VIL\n========================================== *\/\n\n@media (max-width: 767px) {\n\n  .srct-section {\n    padding: 60px 22px 68px;\n  }\n\n  .srct-container {\n    display: grid;\n    grid-template-columns: 1fr;\n    gap: 36px;\n  }\n\n  .srct-eyebrow {\n    font-size: 13px;\n    margin-bottom: 14px;\n  }\n\n  .srct-section .srct-intro h2 {\n    font-size: clamp(30px, 8vw, 39px);\n    line-height: 1.14;\n    letter-spacing: -.8px;\n    margin-bottom: 20px;\n  }\n\n  .srct-description {\n    font-size: 16px;\n    line-height: 1.7;\n  }\n\n  .srct-deliverable {\n    margin-top: 26px;\n    padding-top: 23px;\n    gap: 12px;\n  }\n\n  .srct-file-icon {\n    width: 25px;\n    height: 25px;\n    flex-basis: 25px;\n  }\n\n  .srct-deliverable p {\n    font-size: 14px;\n    line-height: 1.6;\n  }\n\n  .srct-section .srct-trigger {\n    min-height: 73px;\n    padding: 16px 0;\n  }\n\n  .srct-trigger-left {\n    gap: 12px;\n  }\n\n  .srct-number {\n    font-size: 16px;\n  }\n\n  .srct-item-title {\n    font-size: 18px;\n    line-height: 1.35;\n  }\n\n  .srct-chevron {\n    width: 17px;\n    height: 17px;\n  }\n\n  .srct-panel-inner {\n    padding-bottom: 20px;\n  }\n\n  .srct-panel-description {\n    font-size: 15px;\n    line-height: 1.65;\n  }\n\n  .srct-output {\n    padding-left: 13px;\n    gap: 10px;\n    font-size: 15px;\n    align-items: flex-start;\n  }\n\n  .srct-output svg {\n    width: 20px;\n    height: 20px;\n    flex-basis: 20px;\n  }\n}\n\n\/* ACCESIBILIDAD *\/\n\n@media (prefers-reduced-motion: reduce) {\n  .srct-section *,\n  .srct-section *::before,\n  .srct-section *::after {\n    animation: none !important;\n    transition: none !important;\n  }\n}\n\n<\/style>\n\n<script>\n(function () {\n  \"use strict\";\n\n  function initSRCT() {\n    const root = document.querySelector(\".srct-section\");\n\n    if (!root || root.dataset.srctInitialized === \"true\") {\n      return;\n    }\n\n    root.dataset.srctInitialized = \"true\";\n\n    const items = Array.from(\n      root.querySelectorAll(\".srct-item\")\n    );\n\n    function cerrarItem(item) {\n      const trigger = item.querySelector(\".srct-trigger\");\n      const panel = item.querySelector(\".srct-panel\");\n\n      item.classList.remove(\"is-open\");\n      trigger.setAttribute(\"aria-expanded\", \"false\");\n      panel.hidden = true;\n    }\n\n    function abrirItem(item) {\n      const trigger = item.querySelector(\".srct-trigger\");\n      const panel = item.querySelector(\".srct-panel\");\n\n      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}\n})();\n<\/script>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-172f2c0 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"172f2c0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ae78b4a ot-flex-column-vertical\" data-id=\"ae78b4a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8c8a49f elementor-widget elementor-widget-html\" data-id=\"8c8a49f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<!-- ==========================================\n     SEO REMOTO | SEO + GEO + AEO CL\u00cdNICAS\n     HTML + CSS RESPONSIVE PARA ELEMENTOR\n========================================== -->\n\n<section class=\"srgc-section\" id=\"geo-confianza\">\n\n  <div class=\"srgc-container\">\n\n    <!-- ENCABEZADO -->\n    <div class=\"srgc-header\">\n\n      <span class=\"srgc-eyebrow\">\n        SEO + GEO + AEO\n      <\/span>\n\n      <h2>\n        Informaci\u00f3n que ayuda a elegir, tambi\u00e9n en\n        la b\u00fasqueda generativa.\n      <\/h2>\n\n      <p class=\"srgc-description\">\n        La base es contenido original, accesible y contrastable.\n        No a\u00f1adimos f\u00f3rmulas m\u00e1gicas ni prometemos que una IA\n        recomiende tu marca.\n      <\/p>\n\n    <\/div>\n\n    <!-- DOS COLUMNAS -->\n    <div class=\"srgc-grid\">\n\n      <!-- COLUMNA IZQUIERDA -->\n      <div class=\"srgc-left\">\n\n        <h3 class=\"srgc-column-title\">\n\n          <!-- ICONO GLOBO -->\n          <svg viewBox=\"0 0 24 24\"\n               fill=\"none\"\n               stroke=\"currentColor\"\n               stroke-width=\"1.8\"\n               stroke-linecap=\"round\"\n               stroke-linejoin=\"round\"\n               aria-hidden=\"true\">\n            <circle cx=\"12\" cy=\"12\" r=\"10\"\/>\n            <path d=\"M2.5 9h5l2 3-1 4 3 5\"\/>\n            <path d=\"M13 2.2 15 6l4 1 2 4-4 2-1 4-3 1\"\/>\n            <path d=\"M8 3.5 9 7l4 1\"\/>\n          <\/svg>\n\n          <span>Qu\u00e9 trabajamos para tu industria<\/span>\n\n        <\/h3>\n\n        <ul class=\"srgc-list\">\n\n          <li>\n            <svg viewBox=\"0 0 24 24\"\n                 fill=\"none\"\n                 stroke=\"currentColor\"\n                 stroke-width=\"1.8\"\n                 stroke-linecap=\"round\"\n                 stroke-linejoin=\"round\"\n                 aria-hidden=\"true\">\n              <circle cx=\"12\" cy=\"12\" r=\"9\"\/>\n              <path d=\"m8.5 12 2.3 2.3 4.7-4.8\"\/>\n            <\/svg>\n\n            <span>\n              Explicaciones revisadas del proceso de atenci\u00f3n\n            <\/span>\n          <\/li>\n\n          <li>\n            <svg viewBox=\"0 0 24 24\"\n                 fill=\"none\"\n                 stroke=\"currentColor\"\n                 stroke-width=\"1.8\"\n                 stroke-linecap=\"round\"\n                 stroke-linejoin=\"round\"\n                 aria-hidden=\"true\">\n              <circle cx=\"12\" cy=\"12\" r=\"9\"\/>\n              <path d=\"m8.5 12 2.3 2.3 4.7-4.8\"\/>\n            <\/svg>\n\n            <span>\n              Perfiles profesionales y fuentes sanitarias identificables\n            <\/span>\n          <\/li>\n\n          <li>\n            <svg viewBox=\"0 0 24 24\"\n                 fill=\"none\"\n                 stroke=\"currentColor\"\n                 stroke-width=\"1.8\"\n                 stroke-linecap=\"round\"\n                 stroke-linejoin=\"round\"\n                 aria-hidden=\"true\">\n              <circle cx=\"12\" cy=\"12\" r=\"9\"\/>\n              <path d=\"m8.5 12 2.3 2.3 4.7-4.8\"\/>\n            <\/svg>\n\n            <span>\n              Alcance, ubicaci\u00f3n y horarios de atenci\u00f3n consistentes\n            <\/span>\n          <\/li>\n\n        <\/ul>\n\n        <!-- PLATAFORMAS -->\n        <p class=\"srgc-platforms\">\n          Google \u00b7 AI Overviews \u00b7 ChatGPT \u00b7 Gemini \u00b7 Perplexity\n        <\/p>\n\n      <\/div>\n\n      <!-- COLUMNA DERECHA -->\n      <div class=\"srgc-right\">\n\n        <h3 class=\"srgc-column-title\">\n\n          <!-- ICONO ESCUDO -->\n          <svg viewBox=\"0 0 24 24\"\n               fill=\"none\"\n               stroke=\"currentColor\"\n               stroke-width=\"1.8\"\n               stroke-linecap=\"round\"\n               stroke-linejoin=\"round\"\n               aria-hidden=\"true\">\n            <path d=\"M12 2 20 5v6c0 5.4-3.4 9-8 11-4.6-2-8-5.6-8-11V5l8-3Z\"\/>\n            <path d=\"m9 12 2 2 4-4\"\/>\n          <\/svg>\n\n          <span>Confianza con l\u00edmites claros<\/span>\n\n        <\/h3>\n\n        <p class=\"srgc-right-text\">\n          La cl\u00ednica valida la informaci\u00f3n con profesionales\n          habilitados. No redactamos diagn\u00f3sticos personalizados\n          ni promesas de curaci\u00f3n; las consultas comerciales\n          no deben incluir historias cl\u00ednicas.\n        <\/p>\n\n        <p class=\"srgc-right-note\">\n          Revisamos menciones y citaciones con consultas\n          documentadas, motor y fecha. Los resultados son una\n          muestra variable, no una medici\u00f3n completa de todos\n          los usuarios.\n        <\/p>\n\n      <\/div>\n\n    <\/div>\n\n    <!-- REFERENCIAS T\u00c9CNICAS -->\n    <div class=\"srgc-references\">\n\n      <p>\n        Referencias t\u00e9cnicas:\n        <a href=\"https:\/\/developers.google.com\/search\/docs\/fundamentals\/creating-helpful-content?hl=es\"\n           target=\"_blank\"\n           rel=\"noopener noreferrer\">\n          contenido \u00fatil\n        <\/a>,\n        <a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/ai-features?hl=es\"\n           target=\"_blank\"\n           rel=\"noopener noreferrer\">\n          funciones de IA en la b\u00fasqueda\n        <\/a>\n        y\n        <a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/structured-data\/intro-structured-data?hl=es\"\n           target=\"_blank\"\n           rel=\"noopener noreferrer\">\n          datos estructurados\n        <\/a>\n        de Google Search Central.\n      <\/p>\n\n    <\/div>\n\n  <\/div>\n\n<\/section>\n\n<style>\n\n\/* ==========================================\n   SEO REMOTO - SEO + GEO + AEO\n   VARIABLES\n========================================== *\/\n\n.srgc-section {\n  --srgc-blue: #2864ff;\n  --srgc-dark: #111a2d;\n  --srgc-muted: #6b7d98;\n  --srgc-border: #e5ebf2;\n\n  width: 100%;\n  background: #fbfcfe;\n  padding: 96px 30px 91px;\n\n  color: var(--srgc-dark);\n  font-family: Inter, \"Segoe UI\", Arial, sans-serif;\n\n  border-top: 1px solid #edf0f4;\n  border-bottom: 1px solid #e7ebf1;\n}\n\n.srgc-section,\n.srgc-section * {\n  box-sizing: border-box;\n}\n\n\/* CONTENEDOR *\/\n\n.srgc-container {\n  width: 100%;\n  max-width: 1576px;\n  margin: 0 auto;\n}\n\n\/* ==========================================\n   ENCABEZADO\n========================================== *\/\n\n.srgc-header {\n  max-width: 930px;\n  margin-bottom: 41px;\n}\n\n.srgc-eyebrow {\n  display: block;\n\n  margin-bottom: 17px;\n\n  color: var(--srgc-blue);\n  font-size: 16px;\n  font-weight: 650;\n  line-height: 1.4;\n}\n\n.srgc-section .srgc-header h2 {\n  max-width: 920px;\n\n  margin: 0 0 16px;\n  padding: 0;\n\n  color: var(--srgc-dark);\n  font-size: clamp(34px, 2.3vw, 43px);\n  font-weight: 750;\n  line-height: 1.12;\n  letter-spacing: -1.05px;\n  text-transform: none;\n}\n\n.srgc-description {\n  max-width: 930px;\n\n  margin: 0 !important;\n\n  color: var(--srgc-muted);\n  font-size: 21px;\n  font-weight: 400;\n  line-height: 1.55;\n}\n\n\/* ==========================================\n   GRID DE DOS COLUMNAS\n========================================== *\/\n\n.srgc-grid {\n  display: grid;\n  grid-template-columns: minmax(0, 1fr) minmax(0, 1fr);\n\n  column-gap: 44px;\n  align-items: start;\n}\n\n\/* ==========================================\n   T\u00cdTULOS DE COLUMNAS\n========================================== *\/\n\n.srgc-section .srgc-column-title {\n  display: flex;\n  align-items: center;\n  gap: 14px;\n\n  margin: 0 0 24px;\n  padding: 0;\n\n  color: var(--srgc-dark);\n  font-size: 23px;\n  font-weight: 700;\n  line-height: 1.35;\n  letter-spacing: -.3px;\n  text-transform: none;\n}\n\n.srgc-column-title svg {\n  display: block;\n\n  flex: 0 0 27px;\n  width: 27px;\n  height: 27px;\n\n  color: var(--srgc-blue);\n}\n\n\/* ==========================================\n   COLUMNA IZQUIERDA\n========================================== *\/\n\n.srgc-left {\n  min-width: 0;\n}\n\n\/* LISTA *\/\n\n.srgc-list {\n  list-style: none !important;\n  display: flex;\n  flex-direction: column;\n  gap: 21px;\n\n  padding: 0 !important;\n  margin: 0 !important;\n}\n\n.srgc-list li {\n  display: flex;\n  align-items: flex-start;\n  gap: 14px;\n\n  margin: 0 !important;\n  padding: 0 !important;\n  list-style: none !important;\n\n  color: var(--srgc-dark);\n  font-size: 19px;\n  font-weight: 400;\n  line-height: 1.5;\n}\n\n.srgc-list li::before,\n.srgc-list li::marker {\n  content: none !important;\n}\n\n.srgc-list li svg {\n  display: block;\n  flex: 0 0 19px;\n  width: 19px;\n  height: 19px;\n\n  margin-top: 4px;\n  color: var(--srgc-blue);\n}\n\n\/* PLATAFORMAS *\/\n\n.srgc-platforms {\n  margin: 28px 0 0 !important;\n  padding: 0;\n\n  color: var(--srgc-muted);\n  font-size: 16px;\n  font-weight: 400;\n  line-height: 1.6;\n}\n\n\/* ==========================================\n   COLUMNA DERECHA\n========================================== *\/\n\n.srgc-right {\n  min-width: 0;\n\n  border-left: 2px solid #b7caff;\n  padding-left: 28px;\n}\n\n.srgc-right .srgc-column-title {\n  margin-bottom: 24px;\n}\n\n.srgc-right-text {\n  margin: 0 0 24px !important;\n\n  color: var(--srgc-muted);\n  font-size: 19px;\n  font-weight: 400;\n  line-height: 1.55;\n}\n\n.srgc-right-note {\n  margin: 0 !important;\n\n  color: var(--srgc-muted);\n  font-size: 16px;\n  font-weight: 400;\n  line-height: 1.65;\n}\n\n\/* ==========================================\n   REFERENCIAS INFERIORES\n========================================== *\/\n\n.srgc-references {\n  margin-top: 39px;\n  border-top: 1px solid var(--srgc-border);\n  padding-top: 24px;\n}\n\n.srgc-references p {\n  margin: 0 !important;\n\n  color: var(--srgc-muted);\n  font-size: 14px;\n  font-weight: 400;\n  line-height: 1.6;\n}\n\n.srgc-references a {\n  color: inherit;\n  text-decoration: underline;\n  text-underline-offset: 2px;\n\n  transition: color .2s ease;\n}\n\n.srgc-references a:hover {\n  color: var(--srgc-blue);\n}\n\n.srgc-references a:focus-visible {\n  outline: 2px solid var(--srgc-blue);\n  outline-offset: 3px;\n}\n\n\/* ==========================================\n   RESPONSIVE TABLET\n========================================== *\/\n\n@media (max-width: 1100px) {\n\n  .srgc-section {\n    padding: 75px 32px;\n  }\n\n  .srgc-section .srgc-header h2 {\n    font-size: 38px;\n  }\n\n  .srgc-description {\n    font-size: 19px;\n  }\n\n  .srgc-grid {\n    gap: 32px;\n  }\n\n  .srgc-section .srgc-column-title {\n    font-size: 20px;\n  }\n\n  .srgc-list li,\n  .srgc-right-text {\n    font-size: 17px;\n  }\n\n  .srgc-right-note,\n  .srgc-platforms {\n    font-size: 15px;\n  }\n\n}\n\n\/* ==========================================\n   RESPONSIVE M\u00d3VIL\n========================================== *\/\n\n@media (max-width: 767px) {\n\n  .srgc-section {\n    padding: 60px 22px 65px;\n  }\n\n  .srgc-header {\n    margin-bottom: 35px;\n  }\n\n  .srgc-eyebrow {\n    font-size: 13px;\n    margin-bottom: 14px;\n  }\n\n  .srgc-section .srgc-header h2 {\n    font-size: clamp(30px, 8vw, 39px);\n    line-height: 1.15;\n    letter-spacing: -.85px;\n    margin-bottom: 18px;\n  }\n\n  .srgc-description {\n    font-size: 16px;\n    line-height: 1.7;\n  }\n\n  .srgc-grid {\n    grid-template-columns: 1fr;\n    gap: 37px;\n  }\n\n  .srgc-section .srgc-column-title {\n    font-size: 19px;\n    gap: 11px;\n    margin-bottom: 21px;\n  }\n\n  .srgc-column-title svg {\n    width: 24px;\n    height: 24px;\n    flex-basis: 24px;\n  }\n\n  .srgc-list {\n    gap: 17px;\n  }\n\n  .srgc-list li {\n    font-size: 15px;\n    line-height: 1.55;\n    gap: 10px;\n  }\n\n  .srgc-list li svg {\n    width: 18px;\n    height: 18px;\n    flex-basis: 18px;\n    margin-top: 3px;\n  }\n\n  .srgc-platforms {\n    font-size: 13px;\n    line-height: 1.65;\n    margin-top: 24px !important;\n  }\n\n  .srgc-right {\n    padding-left: 19px;\n  }\n\n  .srgc-right-text {\n    font-size: 15px;\n    line-height: 1.7;\n    margin-bottom: 20px !important;\n  }\n\n  .srgc-right-note {\n    font-size: 14px;\n    line-height: 1.7;\n  }\n\n  .srgc-references {\n    margin-top: 36px;\n    padding-top: 22px;\n  }\n\n  .srgc-references p {\n    font-size: 12px;\n    line-height: 1.8;\n  }\n\n}\n\n<\/style>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ebd6dec elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"ebd6dec\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6f632aa ot-flex-column-vertical\" data-id=\"6f632aa\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e7138d elementor-widget elementor-widget-html\" data-id=\"1e7138d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<!-- ==========================================\n SEO REMOTO | MEDICI\u00d3N Y METODOLOG\u00cdA\n Compatible con Elementor y WordPress\n========================================== -->\n\n<section class=\"srm-section\" id=\"medicion\">\n\n  <!-- BLOQUE 1: MEDICI\u00d3N -->\n  <div class=\"srm-measurement\">\n\n    <div class=\"srm-container\">\n\n      <div class=\"srm-header\">\n\n        <span class=\"srm-eyebrow\">\n          DEL DATO A LA DECISI\u00d3N\n        <\/span>\n\n        <h2>\n          Visibilidad, intenci\u00f3n y resultado:\n          por separado.\n        <\/h2>\n\n      <\/div>\n\n      <!-- TRES COLUMNAS -->\n      <div class=\"srm-metrics-grid\">\n\n        <!-- VISIBILIDAD -->\n        <article class=\"srm-metric\">\n\n          <div class=\"srm-metric-line\"><\/div>\n\n          <div class=\"srm-icon\">\n\n            <!-- ICONO LUPA -->\n            <svg viewBox=\"0 0 24 24\"\n                 fill=\"none\"\n                 stroke=\"currentColor\"\n                 stroke-width=\"1.8\"\n                 stroke-linecap=\"round\"\n                 stroke-linejoin=\"round\"\n                 aria-hidden=\"true\">\n              <circle cx=\"10.8\" cy=\"10.8\" r=\"8\"\/>\n              <path d=\"m17 17 5 5\"\/>\n            <\/svg>\n\n          <\/div>\n\n          <h3>Visibilidad<\/h3>\n\n          <p>\n            P\u00e1ginas indexadas, consultas relevantes y\n            evoluci\u00f3n en Search Console. Las citaciones IA\n            se observan con muestras y contexto.\n          <\/p>\n\n        <\/article>\n\n        <!-- INTENCI\u00d3N DE CONTACTO -->\n        <article class=\"srm-metric\">\n\n          <div class=\"srm-metric-line\"><\/div>\n\n          <div class=\"srm-icon\">\n\n            <!-- ICONO OBJETIVO -->\n            <svg viewBox=\"0 0 24 24\"\n                 fill=\"none\"\n                 stroke=\"currentColor\"\n                 stroke-width=\"1.8\"\n                 stroke-linecap=\"round\"\n                 stroke-linejoin=\"round\"\n                 aria-hidden=\"true\">\n              <circle cx=\"12\" cy=\"12\" r=\"10\"\/>\n              <circle cx=\"12\" cy=\"12\" r=\"6\"\/>\n              <circle cx=\"12\" cy=\"12\" r=\"2\"\/>\n            <\/svg>\n\n          <\/div>\n\n          <h3>Intenci\u00f3n de contacto<\/h3>\n\n          <p>\n            Clics a tel\u00e9fono, agenda o WhatsApp y formularios\n            iniciados. Un clic no confirma una cita ni un\n            mensaje enviado.\n          <\/p>\n\n        <\/article>\n\n        <!-- RESULTADO COMERCIAL -->\n        <article class=\"srm-metric\">\n\n          <div class=\"srm-metric-line\"><\/div>\n\n          <div class=\"srm-icon\">\n\n            <!-- ICONO BARRAS -->\n            <svg viewBox=\"0 0 24 24\"\n                 fill=\"none\"\n                 stroke=\"currentColor\"\n                 stroke-width=\"1.8\"\n                 stroke-linecap=\"round\"\n                 stroke-linejoin=\"round\"\n                 aria-hidden=\"true\">\n              <path d=\"M4 3v18h17\"\/>\n              <path d=\"M8 16v-5\"\/>\n              <path d=\"M13 16V6\"\/>\n              <path d=\"M18 16V9\"\/>\n            <\/svg>\n\n          <\/div>\n\n          <h3>Resultado comercial<\/h3>\n\n          <p>\n            Contrastamos con tu equipo: citas completadas y\n            abandono de reserva. La atribuci\u00f3n depende de\n            accesos y datos disponibles.\n          <\/p>\n\n        <\/article>\n\n      <\/div>\n\n    <\/div>\n  <\/div>\n\n  <!-- BLOQUE 2: C\u00d3MO EMPEZAMOS -->\n  <div class=\"srm-process\">\n\n    <div class=\"srm-container\">\n\n      <h2 class=\"srm-process-title\">\n        C\u00f3mo empezamos a trabajar\n      <\/h2>\n\n      <div class=\"srm-process-grid\">\n\n        <!-- PASO 01 -->\n        <div class=\"srm-step\">\n\n          <span class=\"srm-step-number\">01<\/span>\n\n          <h3>Contexto<\/h3>\n\n          <p>\n            Objetivos, oferta, mercado y accesos disponibles.\n          <\/p>\n\n        <\/div>\n\n        <!-- PASO 02 -->\n        <div class=\"srm-step\">\n\n          <span class=\"srm-step-number\">02<\/span>\n\n          <h3>Diagn\u00f3stico<\/h3>\n\n          <p>\n            Problemas t\u00e9cnicos y oportunidades de contenido\n            priorizadas.\n          <\/p>\n\n        <\/div>\n\n        <!-- PASO 03 -->\n        <div class=\"srm-step\">\n\n          <span class=\"srm-step-number\">03<\/span>\n\n          <h3>Plan y ejecuci\u00f3n<\/h3>\n\n          <p>\n            Tareas, responsables y alcance acordados antes\n            de implementar.\n          <\/p>\n\n        <\/div>\n\n        <!-- PASO 04 -->\n        <div class=\"srm-step\">\n\n          <span class=\"srm-step-number\">04<\/span>\n\n          <h3>Validaci\u00f3n<\/h3>\n\n          <p>\n            Comprobaci\u00f3n de cambios y lectura de m\u00e9tricas\n            con sus l\u00edmites.\n          <\/p>\n\n        <\/div>\n\n      <\/div>\n\n    <\/div>\n\n  <\/div>\n\n<\/section>\n\n<style>\n\n\/* ==========================================\n   VARIABLES Y CONFIGURACI\u00d3N GENERAL\n========================================== *\/\n\n.srm-section {\n  --srm-blue: #2864ff;\n  --srm-dark: #111a2d;\n  --srm-muted: #6b7d98;\n  --srm-line: #b6caff;\n  --srm-divider: #e9edf3;\n\n  width: 100%;\n  background: #ffffff;\n\n  font-family: Inter, \"Segoe UI\", Arial, sans-serif;\n  color: var(--srm-dark);\n}\n\n.srm-section,\n.srm-section * {\n  box-sizing: border-box;\n}\n\n\/* CONTENEDOR CENTRAL *\/\n\n.srm-container {\n  width: 100%;\n  max-width: 1630px;\n  margin: 0 auto;\n  padding-left: 30px;\n  padding-right: 30px;\n}\n\n\/* ==========================================\n   BLOQUE SUPERIOR: MEDICI\u00d3N\n========================================== *\/\n\n.srm-measurement {\n  width: 100%;\n  padding: 83px 0 85px;\n  background: #ffffff;\n}\n\n\/* ENCABEZADO *\/\n\n.srm-header {\n  margin-bottom: 38px;\n}\n\n.srm-eyebrow {\n  display: block;\n  margin-bottom: 15px;\n\n  color: var(--srm-blue);\n\n  font-size: 16px;\n  font-weight: 650;\n  line-height: 1.4;\n}\n\n.srm-section .srm-header h2 {\n  max-width: 900px;\n\n  margin: 0;\n  padding: 0;\n\n  color: var(--srm-dark);\n  font-size: clamp(34px, 2.3vw, 43px);\n  font-weight: 750;\n  line-height: 1.06;\n  letter-spacing: -1px;\n  text-transform: none;\n}\n\n\/* ==========================================\n   GRID 3 COLUMNAS\n========================================== *\/\n\n.srm-metrics-grid {\n  display: grid;\n  grid-template-columns: repeat(3, minmax(0, 1fr));\n  column-gap: 35px;\n  align-items: start;\n}\n\n\/* TARJETA INDIVIDUAL *\/\n\n.srm-metric {\n  min-width: 0;\n}\n\n.srm-metric-line {\n  width: 100%;\n  height: 2px;\n  background: var(--srm-line);\n  margin-bottom: 23px;\n}\n\n\/* ICONOS *\/\n\n.srm-icon {\n  display: flex;\n  align-items: center;\n  justify-content: flex-start;\n\n  width: 27px;\n  height: 27px;\n\n  margin-bottom: 18px;\n  color: var(--srm-blue);\n}\n\n.srm-icon svg {\n  display: block;\n  width: 26px;\n  height: 26px;\n}\n\n\/* T\u00cdTULOS *\/\n\n.srm-section .srm-metric h3 {\n  margin: 0 0 16px;\n  padding: 0;\n\n  color: var(--srm-dark);\n  font-size: 22px;\n  font-weight: 700;\n  line-height: 1.35;\n  letter-spacing: -.3px;\n  text-transform: none;\n}\n\n\/* DESCRIPCIONES *\/\n\n.srm-metric p {\n  margin: 0 !important;\n\n  color: var(--srm-muted);\n  font-size: 18px;\n  font-weight: 400;\n  line-height: 1.65;\n}\n\n\/* ==========================================\n   BLOQUE INFERIOR: PROCESO\n========================================== *\/\n\n.srm-process {\n  width: 100%;\n  padding: 53px 0 54px;\n\n  background: #ffffff;\n  border-top: 1px solid var(--srm-divider);\n}\n\n.srm-section .srm-process-title {\n  margin: 0 0 31px;\n  padding: 0;\n\n  color: var(--srm-dark);\n  font-size: 27px;\n  font-weight: 700;\n  line-height: 1.3;\n  letter-spacing: -.4px;\n  text-transform: none;\n}\n\n\/* GRID DE CUATRO PASOS *\/\n\n.srm-process-grid {\n  display: grid;\n  grid-template-columns: repeat(4, minmax(0, 1fr));\n  column-gap: 45px;\n  align-items: start;\n}\n\n\/* PASOS *\/\n\n.srm-step {\n  min-width: 0;\n}\n\n.srm-step-number {\n  display: block;\n  margin-bottom: 15px;\n\n  color: var(--srm-blue);\n  font-size: 18px;\n  font-weight: 650;\n  line-height: 1.3;\n}\n\n.srm-section .srm-step h3 {\n  margin: 0 0 12px;\n  padding: 0;\n\n  color: var(--srm-dark);\n  font-size: 20px;\n  font-weight: 700;\n  line-height: 1.3;\n  text-transform: none;\n}\n\n.srm-step p {\n  margin: 0 !important;\n\n  color: var(--srm-muted);\n  font-size: 15px;\n  font-weight: 400;\n  line-height: 1.65;\n}\n\n\/* ==========================================\n   RESPONSIVE TABLET\n========================================== *\/\n\n@media (max-width: 1100px) {\n\n  .srm-container {\n    padding-left: 32px;\n    padding-right: 32px;\n  }\n\n  .srm-measurement {\n    padding: 70px 0;\n  }\n\n  .srm-section .srm-header h2 {\n    font-size: 38px;\n  }\n\n  .srm-metrics-grid {\n    column-gap: 25px;\n  }\n\n  .srm-section .srm-metric h3 {\n    font-size: 20px;\n  }\n\n  .srm-metric p {\n    font-size: 16px;\n  }\n\n  .srm-process-grid {\n    gap: 30px;\n  }\n\n  .srm-step p {\n    font-size: 14px;\n  }\n\n}\n\n\/* ==========================================\n   RESPONSIVE M\u00d3VIL\n========================================== *\/\n\n@media (max-width: 767px) {\n\n  .srm-container {\n    padding-left: 22px;\n    padding-right: 22px;\n  }\n\n  \/* MEDICI\u00d3N *\/\n\n  .srm-measurement {\n    padding: 60px 0 65px;\n  }\n\n  .srm-header {\n    margin-bottom: 32px;\n  }\n\n  .srm-eyebrow {\n    font-size: 13px;\n    margin-bottom: 13px;\n  }\n\n  .srm-section .srm-header h2 {\n    font-size: clamp(30px, 8vw, 39px);\n    line-height: 1.16;\n    letter-spacing: -.8px;\n  }\n\n  .srm-metrics-grid {\n    grid-template-columns: 1fr;\n    gap: 33px;\n  }\n\n  .srm-metric-line {\n    margin-bottom: 19px;\n  }\n\n  .srm-icon {\n    width: 25px;\n    height: 25px;\n    margin-bottom: 14px;\n  }\n\n  .srm-icon svg {\n    width: 24px;\n    height: 24px;\n  }\n\n  .srm-section .srm-metric h3 {\n    font-size: 20px;\n    margin-bottom: 12px;\n  }\n\n  .srm-metric p {\n    font-size: 16px;\n    line-height: 1.7;\n  }\n\n  \/* PROCESO *\/\n\n  .srm-process {\n    padding: 45px 0 55px;\n  }\n\n  .srm-section .srm-process-title {\n    font-size: 24px;\n    margin-bottom: 28px;\n  }\n\n  .srm-process-grid {\n    grid-template-columns: repeat(2, minmax(0, 1fr));\n    gap: 30px 22px;\n  }\n\n  .srm-step-number {\n    font-size: 16px;\n    margin-bottom: 12px;\n  }\n\n  .srm-section .srm-step h3 {\n    font-size: 18px;\n    margin-bottom: 9px;\n  }\n\n  .srm-step p {\n    font-size: 14px;\n    line-height: 1.65;\n  }\n}\n\n\/* PANTALLAS MUY PEQUE\u00d1AS *\/\n\n@media (max-width: 380px) {\n  .srm-process-grid {\n    grid-template-columns: 1fr;\n    gap: 25px;\n  }\n}\n\n<\/style>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3357c57 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"3357c57\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-884038e ot-flex-column-vertical\" data-id=\"884038e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a7ad7b8 elementor-widget elementor-widget-html\" data-id=\"a7ad7b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<!-- ==================================================\n  SEO REMOTO | FAQ + CONTACTO PARA CL\u00cdNICAS\n  HTML \/ CSS \/ JS - ELEMENTOR WORDPRESS\n================================================== -->\n\n<section class=\"srfc-section\" id=\"faqs-consulta\">\n  <div class=\"srfc-container\">\n\n    <!-- ============ COLUMNA IZQUIERDA ============ -->\n    <div class=\"srfc-faq\">\n\n      <span class=\"srfc-eyebrow\">PREGUNTAS FRECUENTES<\/span>\n\n      <h2>SEO y GEO para cl\u00ednicas, con claridad.<\/h2>\n\n      <div class=\"srfc-accordion\">\n\n        <!-- FAQ 01 -->\n        <div class=\"srfc-faq-item\">\n          <h3>\n            <button type=\"button\" class=\"srfc-faq-trigger\"\n              id=\"srfc-q1\" aria-expanded=\"false\"\n              aria-controls=\"srfc-a1\">\n              <span>\u00bfQui\u00e9n debe revisar el contenido m\u00e9dico?<\/span>\n              <svg viewBox=\"0 0 24 24\" fill=\"none\"\n                stroke=\"currentColor\" stroke-width=\"2\"\n                stroke-linecap=\"round\" stroke-linejoin=\"round\"\n                aria-hidden=\"true\">\n                <path d=\"m6 9 6 6 6-6\"\/>\n              <\/svg>\n            <\/button>\n          <\/h3>\n          <div id=\"srfc-a1\" class=\"srfc-faq-panel\"\n            role=\"region\" aria-labelledby=\"srfc-q1\" hidden>\n            <p>\n              El equipo cl\u00ednico o un profesional habilitado debe\n              validar exactitud, alcance y actualizaci\u00f3n. La\n              optimizaci\u00f3n SEO organiza y hace accesible esa\n              informaci\u00f3n; no reemplaza la revisi\u00f3n sanitaria.\n            <\/p>\n          <\/div>\n        <\/div>\n\n        <!-- FAQ 02 -->\n        <div class=\"srfc-faq-item\">\n          <h3>\n            <button type=\"button\" class=\"srfc-faq-trigger\"\n              id=\"srfc-q2\" aria-expanded=\"false\"\n              aria-controls=\"srfc-a2\">\n              <span>\u00bfPodemos medir citas sin exponer informaci\u00f3n de pacientes?<\/span>\n              <svg viewBox=\"0 0 24 24\" fill=\"none\"\n                stroke=\"currentColor\" stroke-width=\"2\"\n                stroke-linecap=\"round\" stroke-linejoin=\"round\"\n                aria-hidden=\"true\">\n                <path d=\"m6 9 6 6 6-6\"\/>\n              <\/svg>\n            <\/button>\n          <\/h3>\n          <div id=\"srfc-a2\" class=\"srfc-faq-panel\"\n            role=\"region\" aria-labelledby=\"srfc-q2\" hidden>\n            <p>\n              S\u00ed, el dise\u00f1o de medici\u00f3n puede centrarse en\n              eventos agregados como inicio y finalizaci\u00f3n.\n              No deben enviarse s\u00edntomas, diagn\u00f3sticos,\n              identificadores de pacientes ni formularios\n              completos a anal\u00edtica.\n            <\/p>\n          <\/div>\n        <\/div>\n\n        <!-- FAQ 03 -->\n        <div class=\"srfc-faq-item\">\n          <h3>\n            <button type=\"button\" class=\"srfc-faq-trigger\"\n              id=\"srfc-q3\" aria-expanded=\"false\"\n              aria-controls=\"srfc-a3\">\n              <span>\u00bfSEO y GEO son servicios distintos?<\/span>\n              <svg viewBox=\"0 0 24 24\" fill=\"none\"\n                stroke=\"currentColor\" stroke-width=\"2\"\n                stroke-linecap=\"round\" stroke-linejoin=\"round\"\n                aria-hidden=\"true\">\n                <path d=\"m6 9 6 6 6-6\"\/>\n              <\/svg>\n            <\/button>\n          <\/h3>\n          <div id=\"srfc-a3\" class=\"srfc-faq-panel\"\n            role=\"region\" aria-labelledby=\"srfc-q3\" hidden>\n            <p>\n              SEO trabaja descubrimiento y rendimiento en\n              buscadores. GEO se centra en que la informaci\u00f3n\n              sea clara, verificable y \u00fatil en contextos\n              generativos como ChatGPT, Gemini, Perplexity y\n              AI Overviews. Comparten bases t\u00e9cnicas y\n              editoriales; no existe una etiqueta que\n              garantice citaciones.\n            <\/p>\n          <\/div>\n        <\/div>\n\n        <!-- FAQ 04 -->\n        <div class=\"srfc-faq-item\">\n          <h3>\n            <button type=\"button\" class=\"srfc-faq-trigger\"\n              id=\"srfc-q4\" aria-expanded=\"false\"\n              aria-controls=\"srfc-a4\">\n              <span>\u00bfQu\u00e9 incluye el diagn\u00f3stico y c\u00f3mo se acuerda el alcance?<\/span>\n              <svg viewBox=\"0 0 24 24\" fill=\"none\"\n                stroke=\"currentColor\" stroke-width=\"2\"\n                stroke-linecap=\"round\" stroke-linejoin=\"round\"\n                aria-hidden=\"true\">\n                <path d=\"m6 9 6 6 6-6\"\/>\n              <\/svg>\n            <\/button>\n          <\/h3>\n          <div id=\"srfc-a4\" class=\"srfc-faq-panel\"\n            role=\"region\" aria-labelledby=\"srfc-q4\" hidden>\n            <p>\n              Revisamos objetivos, p\u00e1ginas prioritarias,\n              rastreo, indexaci\u00f3n, contenido y recorrido de\n              contacto. Proponemos tareas, responsables y\n              m\u00e9tricas seg\u00fan los accesos disponibles. Horas,\n              inversi\u00f3n y plazos se acuerdan antes del\n              trabajo; no publicamos tarifas sectoriales inventadas.\n            <\/p>\n          <\/div>\n        <\/div>\n\n        <!-- FAQ 05 -->\n        <div class=\"srfc-faq-item\">\n          <h3>\n            <button type=\"button\" class=\"srfc-faq-trigger\"\n              id=\"srfc-q5\" aria-expanded=\"false\"\n              aria-controls=\"srfc-a5\">\n              <span>\u00bfSe garantizan posiciones, menciones en IA o nuevos clientes?<\/span>\n              <svg viewBox=\"0 0 24 24\" fill=\"none\"\n                stroke=\"currentColor\" stroke-width=\"2\"\n                stroke-linecap=\"round\" stroke-linejoin=\"round\"\n                aria-hidden=\"true\">\n                <path d=\"m6 9 6 6 6-6\"\/>\n              <\/svg>\n            <\/button>\n          <\/h3>\n          <div id=\"srfc-a5\" class=\"srfc-faq-panel\"\n            role=\"region\" aria-labelledby=\"srfc-q5\" hidden>\n            <p>\n              No. Rankings y respuestas generativas var\u00edan y\n              dependen de factores externos. Distinguimos\n              visibilidad, acciones de intenci\u00f3n y resultados\n              comerciales; un clic a WhatsApp no es una venta\n              ni una consulta enviada.\n            <\/p>\n          <\/div>\n        <\/div>\n\n      <\/div>\n    <\/div>\n\n    <!-- ============ COLUMNA DERECHA ============ -->\n    <div class=\"srfc-contact\">\n\n      <div class=\"srfc-contact-top\"><\/div>\n\n      <!-- Icono chat -->\n      <svg class=\"srfc-chat-icon\"\n        viewBox=\"0 0 24 24\" fill=\"none\"\n        stroke=\"currentColor\" stroke-width=\"1.8\"\n        stroke-linecap=\"round\" stroke-linejoin=\"round\"\n        aria-hidden=\"true\">\n        <path d=\"M20.5 11.5a8.5 8.5 0 0 1-8.5 8.5\n          9 9 0 0 1-3.8-.9L3 20.5l1.4-5.2\n          A8.5 8.5 0 1 1 20.5 11.5Z\"\/>\n      <\/svg>\n\n      <h2>Hablemos de tu negocio.<\/h2>\n\n      <p class=\"srfc-contact-intro\">\n        Cu\u00e9ntanos qu\u00e9 necesitas mejorar en cl\u00ednicas.\n        Empecemos por prioridades y un alcance que\n        tu equipo pueda ejecutar.\n      <\/p>\n\n      <!-- FORMULARIO -->\n      <form id=\"srfc-form\" class=\"srfc-form\" novalidate>\n\n        <div class=\"srfc-field\">\n          <label for=\"srfc-prioridad\">Tu prioridad<\/label>\n          <select id=\"srfc-prioridad\" name=\"prioridad\" required>\n            <option value=\"Especialidades\">Especialidades<\/option>\n            <option value=\"Sedes y b\u00fasqueda local\">\n              Sedes y b\u00fasqueda local\n            <\/option>\n            <option value=\"Reserva de citas\" selected>\n              Reserva de citas\n            <\/option>\n            <option value=\"SEO t\u00e9cnico\">SEO t\u00e9cnico<\/option>\n            <option value=\"SEO, GEO y visibilidad IA\">\n              SEO, GEO y visibilidad IA\n            <\/option>\n            <option value=\"Diagn\u00f3stico integral\">\n              Diagn\u00f3stico integral\n            <\/option>\n          <\/select>\n        <\/div>\n\n        <div class=\"srfc-field\">\n          <label for=\"srfc-web\">\n            Sitio web <span>(opcional)<\/span>\n          <\/label>\n          <input\n            type=\"url\"\n            id=\"srfc-web\"\n            name=\"web\"\n            placeholder=\"https:\/\/tuweb.com\"\n            autocomplete=\"url\"\n          >\n        <\/div>\n\n        <div class=\"srfc-field\">\n          <label for=\"srfc-ciudad\">\n            Pa\u00eds o ciudad <span>(opcional)<\/span>\n          <\/label>\n          <input\n            type=\"text\"\n            id=\"srfc-ciudad\"\n            name=\"ciudad\"\n            placeholder=\"Ej. Lima, Per\u00fa\"\n            maxlength=\"120\"\n            autocomplete=\"address-level2\"\n          >\n        <\/div>\n\n        <div class=\"srfc-field\">\n          <label for=\"srfc-objetivo\">\n            Objetivo comercial <span>(opcional)<\/span>\n          <\/label>\n          <input\n            type=\"text\"\n            id=\"srfc-objetivo\"\n            name=\"objetivo\"\n            placeholder=\"Ej. Consultas para un servicio concreto\"\n            maxlength=\"300\"\n          >\n        <\/div>\n\n        <!-- ADVERTENCIA -->\n        <div class=\"srfc-privacy-alert\">\n          <svg viewBox=\"0 0 24 24\" fill=\"none\"\n            stroke=\"currentColor\" stroke-width=\"1.8\"\n            stroke-linecap=\"round\" stroke-linejoin=\"round\"\n            aria-hidden=\"true\">\n            <path d=\"M12 2 20 5v6c0 5.4-3.4 9-8 11\n              -4.6-2-8-5.6-8-11V5l8-3Z\"\/>\n            <path d=\"m9 12 2 2 4-4\"\/>\n          <\/svg>\n          <span>\n            Comparte solo informaci\u00f3n comercial. No incluyas\n            datos de pacientes, expedientes, documentos\n            financieros ni informaci\u00f3n privada.\n          <\/span>\n        <\/div>\n\n        <!-- BOT\u00d3N WHATSAPP -->\n        <button type=\"submit\" class=\"srfc-whatsapp-btn\">\n          <span>Consultar por WhatsApp<\/span>\n          <svg viewBox=\"0 0 24 24\"\n            fill=\"none\" stroke=\"currentColor\"\n            stroke-width=\"1.9\"\n            stroke-linecap=\"round\" stroke-linejoin=\"round\"\n            aria-hidden=\"true\">\n            <path d=\"M7 17 17 7\"\/>\n            <path d=\"M8 7h9v9\"\/>\n          <\/svg>\n        <\/button>\n\n        <!-- TEXTO DEBAJO DEL BOT\u00d3N -->\n        <p class=\"srfc-whatsapp-note\">\n          El mensaje se prepara en WhatsApp; t\u00fa decides\n          cu\u00e1ndo enviarlo. Estos campos no se guardan\n          en esta web.\n        <\/p>\n\n      <\/form>\n\n      <!-- BENEFICIOS INFERIORES -->\n      <div class=\"srfc-contact-benefits\">\n\n        <div class=\"srfc-benefit\">\n          <svg viewBox=\"0 0 24 24\" fill=\"none\"\n            stroke=\"currentColor\" stroke-width=\"1.8\"\n            stroke-linecap=\"round\" stroke-linejoin=\"round\"\n            aria-hidden=\"true\">\n            <circle cx=\"12\" cy=\"12\" r=\"9\"\/>\n            <path d=\"m8.5 12 2.3 2.3 4.7-4.8\"\/>\n          <\/svg>\n          <span>Consultor\u00eda por horas y alcance acordado<\/span>\n        <\/div>\n\n        <div class=\"srfc-benefit\">\n          <svg viewBox=\"0 0 24 24\" fill=\"none\"\n            stroke=\"currentColor\" stroke-width=\"1.8\"\n            stroke-linecap=\"round\" stroke-linejoin=\"round\"\n            aria-hidden=\"true\">\n            <circle cx=\"12\" cy=\"12\" r=\"9\"\/>\n            <path d=\"m8.5 12 2.3 2.3 4.7-4.8\"\/>\n          <\/svg>\n          <span>Atenci\u00f3n remota para LATAM<\/span>\n        <\/div>\n\n      <\/div>\n\n    <\/div>\n\n  <\/div>\n<\/section>\n\n<style>\n\/* ==========================================\n   VARIABLES Y CONFIGURACI\u00d3N\n========================================== *\/\n\n.srfc-section {\n  --srfc-blue: #2864ff;\n  --srfc-cyan: #0ba9e5;\n  --srfc-dark: #111a2d;\n  --srfc-muted: #6b7d98;\n  --srfc-line: #e2e8f0;\n\n  width: 100%;\n  padding: 70px 30px 90px;\n  background: #fbfcfe;\n  color: var(--srfc-dark);\n  font-family: Inter, \"Segoe UI\", Arial, sans-serif;\n}\n\n.srfc-section,\n.srfc-section * {\n  box-sizing: border-box;\n}\n\n.srfc-container {\n  width: 100%;\n  max-width: 1610px;\n  margin: 0 auto;\n\n  display: grid;\n  grid-template-columns: minmax(0, 1.3fr) minmax(0, 1fr);\n  gap: 52px;\n  align-items: start;\n}\n\n\/* ==========================================\n   FAQ - COLUMNA IZQUIERDA\n========================================== *\/\n\n.srfc-eyebrow {\n  display: block;\n  margin: 5px 0 15px;\n  color: var(--srfc-blue);\n  font-size: 16px;\n  font-weight: 650;\n  line-height: 1.4;\n}\n\n.srfc-section .srfc-faq > h2 {\n  margin: 0 0 34px;\n  padding: 0;\n\n  font-size: clamp(30px, 2.2vw, 40px);\n  font-weight: 750;\n  letter-spacing: -1px;\n  line-height: 1.18;\n  color: var(--srfc-dark);\n  text-transform: none;\n}\n\n\/* ACORDE\u00d3N *\/\n\n.srfc-accordion {\n  width: 100%;\n}\n\n.srfc-faq-item {\n  border-bottom: 1px solid var(--srfc-line);\n}\n\n.srfc-section .srfc-faq-item h3 {\n  margin: 0;\n  padding: 0;\n  font: inherit;\n}\n\n.srfc-section .srfc-faq-trigger {\n  width: 100%;\n  min-height: 68px;\n  padding: 17px 0;\n\n  display: flex;\n  align-items: center;\n  justify-content: space-between;\n  gap: 18px;\n\n  background: transparent;\n  border: 0;\n  border-radius: 0;\n  box-shadow: none;\n  appearance: none;\n\n  font-family: inherit;\n  color: var(--srfc-dark);\n  font-size: 17px;\n  font-weight: 500;\n  line-height: 1.45;\n  text-align: left;\n  cursor: pointer;\n}\n\n.srfc-section .srfc-faq-trigger:hover,\n.srfc-section .srfc-faq-trigger:focus {\n  background: transparent;\n  color: var(--srfc-blue);\n  box-shadow: none;\n}\n\n.srfc-faq-trigger:focus-visible {\n  outline: 2px solid var(--srfc-blue);\n  outline-offset: 2px;\n}\n\n.srfc-faq-trigger svg {\n  flex: 0 0 17px;\n  width: 17px;\n  height: 17px;\n  transition: transform .25s ease;\n}\n\n.srfc-faq-item.is-open .srfc-faq-trigger svg {\n  transform: rotate(180deg);\n}\n\n.srfc-faq-item.is-open .srfc-faq-trigger {\n  color: var(--srfc-blue);\n}\n\n.srfc-faq-panel[hidden] {\n  display: none !important;\n}\n\n.srfc-faq-panel {\n  padding: 0 0 23px;\n  animation: srfc-fade .25s ease;\n}\n\n.srfc-faq-panel p {\n  margin: 0 !important;\n  color: var(--srfc-muted);\n  font-size: 17px;\n  font-weight: 400;\n  line-height: 1.65;\n}\n\n\/* ==========================================\n   CONTACTO - COLUMNA DERECHA\n========================================== *\/\n\n.srfc-contact {\n  min-width: 0;\n}\n\n.srfc-contact-top {\n  height: 4px;\n  width: 100%;\n  background: var(--srfc-blue);\n  margin-bottom: 30px;\n}\n\n.srfc-chat-icon {\n  width: 34px;\n  height: 34px;\n  display: block;\n  color: var(--srfc-blue);\n  margin-bottom: 20px;\n}\n\n.srfc-section .srfc-contact > h2 {\n  margin: 0 0 17px;\n  padding: 0;\n\n  color: var(--srfc-dark);\n  font-size: clamp(27px, 2vw, 34px);\n  font-weight: 750;\n  line-height: 1.2;\n  letter-spacing: -.6px;\n  text-transform: none;\n}\n\n.srfc-contact-intro {\n  margin: 0 0 29px !important;\n  color: var(--srfc-muted);\n  font-size: 17px;\n  line-height: 1.6;\n}\n\n\/* ==========================================\n   CAMPOS DEL FORMULARIO\n========================================== *\/\n\n.srfc-form {\n  width: 100%;\n}\n\n.srfc-field {\n  width: 100%;\n  margin-bottom: 25px;\n}\n\n.srfc-field label {\n  display: block;\n  margin-bottom: 10px;\n\n  color: var(--srfc-dark);\n  font-size: 14px;\n  font-weight: 550;\n  line-height: 1.4;\n}\n\n.srfc-field label span {\n  color: var(--srfc-muted);\n  font-weight: 400;\n}\n\n.srfc-section .srfc-field input,\n.srfc-section .srfc-field select {\n  width: 100%;\n  min-height: 46px;\n  margin: 0;\n  padding: 11px 14px;\n\n  background: #ffffff;\n  border: 1px solid #e0e7ef;\n  border-radius: 11px;\n  box-shadow: none;\n\n  color: var(--srfc-dark);\n  font-family: inherit;\n  font-size: 14px;\n  font-weight: 400;\n  line-height: 1.4;\n\n  transition: border-color .2s ease, box-shadow .2s ease;\n}\n\n.srfc-section .srfc-field input::placeholder {\n  color: #7183a0;\n  opacity: 1;\n}\n\n.srfc-section .srfc-field input:focus,\n.srfc-section .srfc-field select:focus {\n  outline: none;\n  border-color: var(--srfc-blue);\n  box-shadow: 0 0 0 3px rgba(40,100,255,.09);\n}\n\n.srfc-section .srfc-field select {\n  appearance: auto;\n  cursor: pointer;\n}\n\n\/* ==========================================\n   AVISO DE PRIVACIDAD\n========================================== *\/\n\n.srfc-privacy-alert {\n  display: flex;\n  align-items: flex-start;\n  gap: 9px;\n\n  margin: 6px 0 22px;\n\n  color: var(--srfc-muted);\n  font-size: 12px;\n  font-weight: 400;\n  line-height: 1.55;\n}\n\n.srfc-privacy-alert svg {\n  width: 17px;\n  height: 17px;\n  flex: 0 0 17px;\n  margin-top: 1px;\n  color: var(--srfc-blue);\n}\n\n\/* ==========================================\n   BOT\u00d3N WHATSAPP\n========================================== *\/\n\n.srfc-section .srfc-whatsapp-btn {\n  width: 100%;\n  min-height: 61px;\n\n  display: flex;\n  align-items: center;\n  justify-content: center;\n  gap: 12px;\n\n  padding: 16px 22px;\n\n  border: 0;\n  border-radius: 12px;\n\n  background: linear-gradient(\n    105deg,\n    #2963ed 0%,\n    #247fe7 55%,\n    #0da6e2 100%\n  );\n\n  color: #ffffff;\n  font-family: inherit;\n  font-size: 17px;\n  line-height: 1.3;\n  font-weight: 650;\n  text-align: center;\n  cursor: pointer;\n\n  transition: transform .25s ease, box-shadow .25s ease;\n}\n\n.srfc-section .srfc-whatsapp-btn:hover {\n  transform: translateY(-2px);\n  color: #ffffff;\n  box-shadow: 0 10px 25px rgba(40,100,255,.17);\n}\n\n.srfc-whatsapp-btn svg {\n  width: 19px;\n  height: 19px;\n  flex-shrink: 0;\n}\n\n\/* ==========================================\n   DEBAJO DEL BOT\u00d3N WHATSAPP\n========================================== *\/\n\n.srfc-whatsapp-note {\n  margin: 21px 0 0 !important;\n  color: var(--srfc-muted);\n  font-size: 14px;\n  font-weight: 400;\n  line-height: 1.65;\n}\n\n\/* BENEFICIOS *\/\n\n.srfc-contact-benefits {\n  display: flex;\n  flex-direction: column;\n  gap: 17px;\n\n  margin-top: 31px;\n  padding-top: 30px;\n\n  border-top: 1px solid var(--srfc-line);\n}\n\n.srfc-benefit {\n  display: flex;\n  align-items: flex-start;\n  gap: 13px;\n\n  color: var(--srfc-muted);\n  font-size: 17px;\n  font-weight: 400;\n  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SEO para cl\u00ednicas que conecta especialidades, profesionales y sedes con las dudas de quien busca atenci\u00f3n. Contenido sanitario responsable y una experiencia de reserva clara, sin promesas de resultados m\u00e9dicos. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_joinchat":[],"footnotes":""},"class_list":["post-8020","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SEO &amp; GEO para Cl\u00ednicas | SEO Remoto<\/title>\n<meta name=\"description\" content=\"Inicio \u203a SEO por industrias \u203a Cl\u00ednicas Salud y cuidado \u00b7 Expertos SEO LATAM SEO y GEO para Cl\u00ednicas Confianza antes de la primera cita. 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