{"id":8105,"date":"2026-11-01T03:26:24","date_gmt":"2026-11-01T03:26:24","guid":{"rendered":"https:\/\/seoremoto.com\/?page_id=8105"},"modified":"2026-11-01T03:30:50","modified_gmt":"2026-11-01T03:30:50","slug":"seo-geo-para-universidades","status":"publish","type":"page","link":"https:\/\/seoremoto.com\/cl\/seo-geo-para-universidades\/","title":{"rendered":"SEO &amp; GEO para Universidades"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"8105\" class=\"elementor elementor-8105\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d1edbc2 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"d1edbc2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f7a3ebc ot-flex-column-vertical\" data-id=\"f7a3ebc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-60c01db elementor-widget elementor-widget-html\" data-id=\"60c01db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<!-- HERO SEO Y GEO PARA UNIVERSIDADES -->\n<section id=\"sr-universidades\" class=\"sru-hero\">\n\n  <div class=\"sru-hero-bg\"><\/div>\n  <div class=\"sru-hero-overlay\"><\/div>\n\n  <div class=\"sru-container\">\n    <div class=\"sru-breadcrumb\" aria-label=\"Ruta de navegaci\u00f3n\">\n      <a href=\"\/\">Inicio<\/a>\n      <span>\u203a<\/span>\n      <a href=\"\/seo-por-industrias\/\">SEO por industrias<\/a>\n      <span>\u203a<\/span>\n      <span>Universidades<\/span>\n    <\/div>\n\n    <div class=\"sru-content\">\n      <div class=\"sru-eyebrow\">\n        <svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\"\n          stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\n          <path d=\"m12 3 1.8 5.2L19 10l-5.2 1.8L12 17l-1.8-5.2L5 10l5.2-1.8L12 3Z\"\/>\n          <path d=\"m19 17 .7 2.3L22 20l-2.3.7L19 23l-.7-2.3L16 20l2.3-.7L19 17Z\"\/>\n          <path d=\"M4 2v4M2 4h4\"\/>\n        <\/svg>\n        <span>Educaci\u00f3n \u00b7 Expertos SEO LATAM<\/span>\n      <\/div>\n\n      <h1>SEO y GEO para<br><span>Universidades<\/span><\/h1>\n\n      <h2>De comparar programas a conversar con admisiones.<\/h2>\n\n      <p class=\"sru-description\">\n        SEO y GEO para universidades que hace m\u00e1s clara la oferta\n        acad\u00e9mica: programas, modalidad, campus y requisitos.\n        Conectamos contenido institucional verificable con consultas\n        y solicitudes de admisi\u00f3n.\n      <\/p>\n\n      <div class=\"sru-actions\">\n        <a class=\"sru-btn sru-btn-primary\"\n           href=\"https:\/\/wa.me\/51987066774?text=Hola%2C%20quiero%20conversar%20sobre%20una%20estrategia%20SEO%20y%20GEO%20para%20mi%20universidad.\"\n           target=\"_blank\" rel=\"noopener noreferrer\">\n          Hablemos de tu estrategia\n          <svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\"\n            stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\n            <path d=\"M5 12h14m-6-6 6 6-6 6\"\/>\n          <\/svg>\n        <\/a>\n\n        <a class=\"sru-btn sru-btn-outline\" href=\"#prioridades\">\n          Explorar prioridades\n        <\/a>\n      <\/div>\n\n      <div class=\"sru-benefits\">\n        <div class=\"sru-benefit\">\n          <svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\"\n            stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\n            <circle cx=\"12\" cy=\"12\" r=\"9\"\/>\n            <path d=\"m8 12 2.5 2.5L16 9\"\/>\n          <\/svg>\n          <span>SEO t\u00e9cnico<\/span>\n        <\/div>\n        <div class=\"sru-benefit\">\n          <svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\"\n            stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\n            <circle cx=\"12\" cy=\"12\" r=\"9\"\/>\n            <path d=\"m8 12 2.5 2.5L16 9\"\/>\n          <\/svg>\n          <span>Contenido y visibilidad IA<\/span>\n        <\/div>\n        <div class=\"sru-benefit\">\n          <svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\"\n            stroke-width=\"1.8\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\n            <circle cx=\"12\" cy=\"12\" r=\"9\"\/>\n            <path d=\"m8 12 2.5 2.5L16 9\"\/>\n          <\/svg>\n          <span>Consultas cualificadas<\/span>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n<!-- NAVEGACI\u00d3N INFERIOR -->\n<nav class=\"sru-nav\" aria-label=\"Secciones de universidades\">\n  <div class=\"sru-nav-inner\">\n    <a href=\"#prioridades\">Prioridades<\/a>\n    <a href=\"#seo-tecnico\">SEO t\u00e9cnico<\/a>\n    <a href=\"#geo-confianza\">GEO y confianza<\/a>\n    <a href=\"#medicion\">Medici\u00f3n<\/a>\n    <a href=\"#faqs-consulta\">FAQs y consulta<\/a>\n  <\/div>\n<\/nav>\n\n<style>\n\/* CONFIGURACI\u00d3N GENERAL *\/\n#sr-universidades,\n#sr-universidades *,\n.sru-nav,\n.sru-nav * {\n  box-sizing: border-box;\n}\n\n#sr-universidades {\n  --sru-blue: #2e66f5;\n  --sru-dark: #10192b;\n  --sru-muted: #708099;\n  position: relative;\n  width: 100%;\n  min-height: 694px;\n  overflow: hidden;\n  isolation: isolate;\n  font-family: Arial, Helvetica, sans-serif;\n  background-color: #f6f8fa;\n}\n\n\/* FOTOGRAF\u00cdA DE FONDO *\/\n#sr-universidades .sru-hero-bg {\n  position: absolute;\n  z-index: -2;\n  inset: 0;\n  background-image: url('https:\/\/images.unsplash.com\/photo-1562774053-701939374585?auto=format&fit=crop&w=2200&q=85');\n  background-size: cover;\n  background-position: center center;\n  background-repeat: no-repeat;\n}\n\n\/* DEGRADADO SUAVE BLANCO *\/\n#sr-universidades .sru-hero-overlay {\n  position: absolute;\n  z-index: -1;\n  inset: 0;\n  pointer-events: none;\n  background:\n    linear-gradient(\n      90deg,\n      rgba(255,255,255,1) 0%,\n      rgba(255,255,255,.99) 22%,\n      rgba(255,255,255,.95) 34%,\n      rgba(255,255,255,.76) 45%,\n      rgba(255,255,255,.36) 59%,\n      rgba(255,255,255,.02) 82%\n    );\n}\n\n\/* CONTENEDOR *\/\n#sr-universidades .sru-container {\n  position: relative;\n  width: min(100% - 60px, 1738px);\n  margin: 0 auto;\n  padding-top: 57px;\n  padding-bottom: 65px;\n}\n\n\/* BREADCRUMBS *\/\n#sr-universidades .sru-breadcrumb {\n  display: flex;\n  align-items: center;\n  flex-wrap: wrap;\n  gap: 13px;\n  color: #6e809b;\n  font-size: 16px;\n  font-weight: 400;\n  margin-bottom: 37px;\n}\n\n#sr-universidades .sru-breadcrumb a {\n  color: inherit;\n  text-decoration: none;\n  transition: color .2s ease;\n}\n\n#sr-universidades .sru-breadcrumb a:hover {\n  color: var(--sru-blue);\n}\n\n#sr-universidades .sru-breadcrumb > span:last-child {\n  color: #6e809b;\n}\n\n\/* CONTENT *\/\n#sr-universidades .sru-content {\n  max-width: 820px;\n}\n\n#sr-universidades .sru-eyebrow {\n  display: flex;\n  align-items: center;\n  gap: 10px;\n  color: var(--sru-blue);\n  font-size: 16px;\n  font-weight: 600;\n  margin-bottom: 20px;\n}\n\n#sr-universidades .sru-eyebrow svg {\n  width: 19px;\n  height: 19px;\n  flex-shrink: 0;\n}\n\n\/* T\u00cdTULO *\/\n#sr-universidades h1 {\n  margin: 0 0 22px;\n  color: var(--sru-dark);\n  font-size: clamp(42px, 3.1vw, 58px);\n  font-weight: 750;\n  line-height: 1.01;\n  letter-spacing: -1.8px;\n}\n\n#sr-universidades h1 span {\n  color: var(--sru-blue);\n}\n\n#sr-universidades h2 {\n  margin: 25px 0 19px;\n  color: #192337;\n  font-size: clamp(23px, 1.55vw, 29px);\n  line-height: 1.28;\n  font-weight: 700;\n  letter-spacing: -.55px;\n}\n\n\/* DESCRIPCI\u00d3N *\/\n#sr-universidades .sru-description {\n  max-width: 690px;\n  margin: 0;\n  color: var(--sru-muted);\n  font-size: 21px;\n  font-weight: 400;\n  line-height: 1.57;\n  letter-spacing: .05px;\n}\n\n\/* BOTONES *\/\n#sr-universidades .sru-actions {\n  display: flex;\n  flex-wrap: wrap;\n  gap: 14px;\n  align-items: center;\n  margin-top: 32px;\n}\n\n#sr-universidades .sru-btn {\n  display: inline-flex;\n  align-items: center;\n  justify-content: center;\n  gap: 12px;\n  min-height: 66px;\n  padding: 0 29px;\n  border-radius: 14px;\n  text-decoration: none;\n  font-size: 18px;\n  font-weight: 600;\n  line-height: 1.2;\n  transition:\n    background .25s ease,\n    box-shadow .25s ease,\n    transform .25s ease,\n    color .25s ease;\n}\n\n#sr-universidades .sru-btn svg {\n  width: 20px;\n  height: 20px;\n  flex-shrink: 0;\n  transition: transform .25s ease;\n}\n\n#sr-universidades .sru-btn-primary {\n  background: linear-gradient(105deg, #2d60f2 0%, #0aa7e6 100%);\n  color: #ffffff;\n  border: 2px solid transparent;\n}\n\n#sr-universidades .sru-btn-primary:hover {\n  color: #ffffff;\n  background: linear-gradient(105deg, #204fe0 0%, #078fc8 100%);\n  box-shadow: 0 10px 28px rgba(40,99,240,.20);\n  transform: translateY(-2px);\n}\n\n#sr-universidades .sru-btn-primary:hover svg {\n  transform: translateX(4px);\n}\n\n#sr-universidades .sru-btn-outline {\n  color: var(--sru-blue);\n  background: rgba(255,255,255,.48);\n  border: 2px solid var(--sru-blue);\n}\n\n#sr-universidades .sru-btn-outline:hover {\n  background: var(--sru-blue);\n  color: #ffffff;\n  transform: translateY(-2px);\n}\n\n\/* INDICADORES *\/\n#sr-universidades .sru-benefits {\n  display: flex;\n  align-items: center;\n  flex-wrap: wrap;\n  gap: 25px;\n  margin-top: 29px;\n}\n\n#sr-universidades .sru-benefit {\n  display: inline-flex;\n  align-items: center;\n  gap: 9px;\n  white-space: nowrap;\n  color: #70809a;\n  font-size: 16px;\n  font-weight: 400;\n}\n\n#sr-universidades .sru-benefit svg {\n  width: 19px;\n  height: 19px;\n  color: #3671ff;\n  flex-shrink: 0;\n}\n\n\/* BARRA INFERIOR *\/\n.sru-nav {\n  width: 100%;\n  background: #f8f9fc;\n  border-top: 1px solid #e0e6ef;\n  border-bottom: 1px solid #e0e6ef;\n  font-family: Arial, Helvetica, sans-serif;\n}\n\n.sru-nav-inner {\n  display: flex;\n  align-items: center;\n  gap: 30px;\n  width: min(100% - 60px, 1738px);\n  margin: 0 auto;\n  min-height: 61px;\n}\n\n.sru-nav-inner a {\n  position: relative;\n  display: flex;\n  align-items: center;\n  min-height: 61px;\n  color: #1c273b;\n  text-decoration: none;\n  white-space: nowrap;\n  font-size: 16px;\n  font-weight: 500;\n  transition: color .2s ease;\n}\n\n.sru-nav-inner a::after {\n  content: \"\";\n  position: absolute;\n  height: 2px;\n  left: 0;\n  right: 0;\n  bottom: 0;\n  transform: scaleX(0);\n  transform-origin: left center;\n  background: #2e66f5;\n  transition: transform .25s ease;\n}\n\n.sru-nav-inner a:hover,\n.sru-nav-inner a.sru-active {\n  color: #2e66f5;\n}\n\n.sru-nav-inner a:hover::after,\n.sru-nav-inner a.sru-active::after {\n  transform: scaleX(1);\n}\n\n\/* TABLET *\/\n@media (max-width: 1100px) {\n  #sr-universidades {\n    min-height: 640px;\n  }\n\n  #sr-universidades .sru-container,\n  .sru-nav-inner {\n    width: min(100% - 64px, 960px);\n  }\n\n  #sr-universidades .sru-hero-overlay {\n    background: linear-gradient(\n      90deg,\n      #fff 0%,\n      rgba(255,255,255,.98) 35%,\n      rgba(255,255,255,.83) 62%,\n      rgba(255,255,255,.30) 100%\n    );\n  }\n\n  #sr-universidades .sru-content {\n    max-width: 740px;\n  }\n\n  #sr-universidades .sru-description {\n    max-width: 630px;\n    font-size: 19px;\n  }\n\n  .sru-nav-inner {\n    overflow-x: auto;\n    scrollbar-width: none;\n  }\n\n  .sru-nav-inner::-webkit-scrollbar {\n    display: none;\n  }\n}\n\n\/* M\u00d3VIL *\/\n@media (max-width: 767px) {\n  #sr-universidades {\n    min-height: auto;\n  }\n\n  #sr-universidades .sru-container {\n    width: calc(100% - 40px);\n    padding-top: 32px;\n    padding-bottom: 39px;\n  }\n\n  #sr-universidades .sru-hero-bg {\n    background-position: 62% center;\n  }\n\n  #sr-universidades .sru-hero-overlay {\n    background: linear-gradient(\n      90deg,\n      rgba(255,255,255,.98) 0%,\n      rgba(255,255,255,.96) 44%,\n      rgba(255,255,255,.86) 100%\n    );\n  }\n\n  #sr-universidades .sru-breadcrumb {\n    gap: 9px;\n    font-size: 12px;\n    margin-bottom: 34px;\n  }\n\n  #sr-universidades .sru-eyebrow {\n    font-size: 13px;\n    gap: 7px;\n    margin-bottom: 17px;\n  }\n\n  #sr-universidades .sru-eyebrow svg {\n    width: 17px;\n    height: 17px;\n  }\n\n  #sr-universidades h1 {\n    font-size: clamp(35px, 9vw, 49px);\n    letter-spacing: -1.5px;\n    line-height: 1.08;\n    margin-bottom: 20px;\n  }\n\n  #sr-universidades h2 {\n    font-size: 21px;\n    line-height: 1.32;\n    letter-spacing: -.3px;\n    margin: 0 0 15px;\n  }\n\n  #sr-universidades .sru-description {\n    font-size: 16px;\n    line-height: 1.65;\n  }\n\n  #sr-universidades .sru-actions {\n    gap: 11px;\n    margin-top: 25px;\n    align-items: stretch;\n    flex-direction: column;\n  }\n\n  #sr-universidades .sru-btn {\n    width: 100%;\n    min-height: 57px;\n    padding: 0 17px;\n    font-size: 15px;\n    border-radius: 12px;\n  }\n\n  #sr-universidades .sru-benefits {\n    margin-top: 25px;\n    gap: 13px 18px;\n  }\n\n  #sr-universidades .sru-benefit {\n    font-size: 13px;\n    white-space: normal;\n  }\n\n  #sr-universidades .sru-benefit svg {\n    width: 17px;\n    height: 17px;\n  }\n\n  .sru-nav-inner {\n    width: calc(100% - 40px);\n    gap: 23px;\n    min-height: 56px;\n  }\n\n  .sru-nav-inner a {\n    min-height: 56px;\n    font-size: 13px;\n  }\n}\n\n\/* REDUCIR ANIMACIONES SI EL USUARIO LO PREFIERE *\/\n@media (prefers-reduced-motion: reduce) {\n  #sr-universidades *,\n  .sru-nav * {\n    scroll-behavior: auto !important;\n    transition: none !important;\n  }\n}\n<\/style>\n\n<script>\n(function() {\n  function initUniversidades() {\n    const hero = document.getElementById('sr-universidades');\n    if (!hero || hero.dataset.initialized === 'true') return;\n\n    hero.dataset.initialized = 'true';\n\n    const nav = document.querySelector('.sru-nav');\n    if (!nav) return;\n\n    const links = nav.querySelectorAll('a[href^=\"#\"]');\n    const btnPrioridades = hero.querySelector('.sru-btn-outline');\n\n    function scrollToSection(event) {\n      const href = this.getAttribute('href');\n      if (!href || !href.startsWith('#')) return;\n\n      const target = document.getElementById(href.substring(1));\n      if (!target) return;\n\n      event.preventDefault();\n\n      const offset = 85;\n      const y = target.getBoundingClientRect().top +\n                window.scrollY - offset;\n\n      window.scrollTo({\n        top: y,\n        behavior: window.matchMedia(\n          '(prefers-reduced-motion: reduce)'\n        ).matches ? 'auto' : 'smooth'\n      });\n\n      if (history.replaceState) {\n        history.replaceState(null, '', href);\n      }\n    }\n\n    links.forEach(link => {\n      link.addEventListener('click', scrollToSection);\n    });\n\n    if (btnPrioridades) {\n      btnPrioridades.addEventListener('click', scrollToSection);\n    }\n\n    const sections = Array.from(links)\n      .map(link => {\n        const id = link.getAttribute('href').substring(1);\n        return { link, element: document.getElementById(id) };\n      })\n      .filter(item => item.element);\n\n    if ('IntersectionObserver' in window && sections.length) {\n      const observer = new IntersectionObserver(entries => {\n        entries.forEach(entry => {\n          if (!entry.isIntersecting) return;\n\n          links.forEach(link => {\n            link.classList.remove('sru-active');\n            link.removeAttribute('aria-current');\n          });\n\n          const item = sections.find(\n            s => s.element === entry.target\n          );\n\n          if (item) {\n            item.link.classList.add('sru-active');\n            item.link.setAttribute('aria-current', 'location');\n          }\n        });\n      }, {\n        rootMargin: '-20% 0px -65% 0px',\n        threshold: 0\n      });\n\n      sections.forEach(item => observer.observe(item.element));\n    }\n  }\n\n  if (document.readyState === 'loading') {\n    document.addEventListener('DOMContentLoaded', initUniversidades);\n  } else {\n    initUniversidades();\n  }\n})();\n<\/script>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8eb1f15 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"8eb1f15\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-583949c ot-flex-column-vertical\" data-id=\"583949c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-924c7fa elementor-widget elementor-widget-html\" data-id=\"924c7fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<!-- SECCI\u00d3N: UNA ESTRATEGIA CON CONTEXTO -->\n<section class=\"sru-contexto\" id=\"contexto-universidades\">\n  <div class=\"sru-contexto-container\">\n\n    <!-- COLUMNA IZQUIERDA -->\n    <div class=\"sru-contexto-main\">\n\n      <div class=\"sru-contexto-eyebrow\">\n        UNA ESTRATEGIA CON CONTEXTO\n      <\/div>\n\n      <h2 class=\"sru-contexto-title\">\n        No todas las b\u00fasquedas se convierten en clientes.\n      <\/h2>\n\n      <p class=\"sru-contexto-description\">\n        Una instituci\u00f3n suele repartir informaci\u00f3n entre facultades,\n        PDFs y plataformas de admisi\u00f3n. El futuro estudiante necesita\n        una versi\u00f3n coherente para comparar programas y comprender\n        el proceso.\n      <\/p>\n\n    <\/div>\n\n    <!-- COLUMNA DERECHA -->\n    <aside class=\"sru-contexto-aside\">\n      <h3>Para equipos como el tuyo<\/h3>\n\n      <ul class=\"sru-contexto-list\">\n        <li>\n          <svg viewBox=\"0 0 24 24\" fill=\"none\"\n               stroke=\"currentColor\" stroke-width=\"1.8\"\n               stroke-linecap=\"round\" stroke-linejoin=\"round\"\n               aria-hidden=\"true\">\n            <circle cx=\"12\" cy=\"12\" r=\"10\"\/>\n            <path d=\"m8 12 2.5 2.5L16 9\"\/>\n          <\/svg>\n          <span>Universidades y facultades<\/span>\n        <\/li>\n\n        <li>\n          <svg viewBox=\"0 0 24 24\" fill=\"none\"\n               stroke=\"currentColor\" stroke-width=\"1.8\"\n               stroke-linecap=\"round\" stroke-linejoin=\"round\"\n               aria-hidden=\"true\">\n            <circle cx=\"12\" cy=\"12\" r=\"10\"\/>\n            <path d=\"m8 12 2.5 2.5L16 9\"\/>\n          <\/svg>\n          <span>Escuelas de posgrado<\/span>\n        <\/li>\n\n        <li>\n          <svg viewBox=\"0 0 24 24\" fill=\"none\"\n               stroke=\"currentColor\" stroke-width=\"1.8\"\n               stroke-linecap=\"round\" stroke-linejoin=\"round\"\n               aria-hidden=\"true\">\n            <circle cx=\"12\" cy=\"12\" r=\"10\"\/>\n            <path d=\"m8 12 2.5 2.5L16 9\"\/>\n          <\/svg>\n          <span>Educaci\u00f3n continua<\/span>\n        <\/li>\n      <\/ul>\n    <\/aside>\n\n  <\/div>\n<\/section>\n\n<style>\n\/* ====================================\n   SEO REMOTO - CONTEXTO UNIVERSIDADES\n   ==================================== *\/\n\n.sru-contexto {\n  --sc-blue: #2e66f5;\n  --sc-dark: #11192b;\n  --sc-gray: #70809a;\n  --sc-line: #b7ccff;\n\n  width: 100%;\n  background: #ffffff;\n  padding: 95px 30px 100px;\n  font-family: Arial, Helvetica, sans-serif;\n}\n\n.sru-contexto,\n.sru-contexto * {\n  box-sizing: border-box;\n}\n\n\/* CONTENEDOR PRINCIPAL *\/\n.sru-contexto-container {\n  width: 100%;\n  max-width: 1492px;\n  margin: 0 auto;\n  display: grid;\n  grid-template-columns: minmax(0, 1fr) 520px;\n  column-gap: 42px;\n  align-items: stretch;\n}\n\n\/* COLUMNA IZQUIERDA *\/\n.sru-contexto-main {\n  min-width: 0;\n}\n\n\/* ETIQUETA SUPERIOR *\/\n.sru-contexto-eyebrow {\n  font-size: 17px;\n  line-height: 1.35;\n  font-weight: 700;\n  color: var(--sc-blue);\n  letter-spacing: .15px;\n  margin-bottom: 17px;\n}\n\n\/* TITULAR *\/\n.sru-contexto .sru-contexto-title {\n  font-size: clamp(32px, 2.25vw, 44px);\n  line-height: 1.13;\n  letter-spacing: -1.15px;\n  font-weight: 750;\n  color: var(--sc-dark);\n  max-width: 925px;\n  margin: 0 0 25px;\n  padding: 0;\n}\n\n\/* DESCRIPCI\u00d3N *\/\n.sru-contexto .sru-contexto-description {\n  color: var(--sc-gray);\n  font-size: 22px;\n  line-height: 1.63;\n  font-weight: 400;\n  letter-spacing: .1px;\n  margin: 0;\n  max-width: 960px;\n}\n\n\/* COLUMNA DERECHA *\/\n.sru-contexto-aside {\n  border-left: 3px solid var(--sc-line);\n  padding-left: 29px;\n  padding-top: 2px;\n  min-height: 277px;\n}\n\n.sru-contexto .sru-contexto-aside h3 {\n  margin: 0 0 29px;\n  padding: 0;\n  color: #1b2436;\n  font-size: 19px;\n  line-height: 1.4;\n  font-weight: 700;\n}\n\n\/* LISTADO *\/\n.sru-contexto-list {\n  list-style: none !important;\n  padding: 0 !important;\n  margin: 0 !important;\n  display: flex;\n  flex-direction: column;\n  gap: 25px;\n}\n\n.sru-contexto-list li {\n  display: flex;\n  align-items: center;\n  gap: 16px;\n  padding: 0;\n  margin: 0;\n  color: #20293a;\n  font-size: 20px;\n  line-height: 1.25;\n  font-weight: 400;\n}\n\n.sru-contexto-list li::before,\n.sru-contexto-list li::marker {\n  display: none !important;\n  content: none !important;\n}\n\n\/* ICONOS *\/\n.sru-contexto-list svg {\n  width: 23px;\n  height: 23px;\n  color: var(--sc-blue);\n  flex: 0 0 23px;\n}\n\n\/* TABLETS *\/\n@media (max-width: 1100px) {\n  .sru-contexto {\n    padding: 75px 32px;\n  }\n\n  .sru-contexto-container {\n    grid-template-columns: minmax(0, 1fr) 320px;\n    column-gap: 30px;\n  }\n\n  .sru-contexto .sru-contexto-title {\n    font-size: 35px;\n  }\n\n  .sru-contexto .sru-contexto-description {\n    font-size: 19px;\n  }\n\n  .sru-contexto-list li {\n    font-size: 17px;\n  }\n\n  .sru-contexto-aside {\n    padding-left: 25px;\n  }\n}\n\n\/* M\u00d3VILES *\/\n@media (max-width: 767px) {\n  .sru-contexto {\n    padding: 55px 20px 60px;\n  }\n\n  .sru-contexto-container {\n    display: flex;\n    flex-direction: column;\n    gap: 34px;\n  }\n\n  .sru-contexto-eyebrow {\n    font-size: 13px;\n    margin-bottom: 15px;\n  }\n\n  .sru-contexto .sru-contexto-title {\n    font-size: clamp(29px, 7.5vw, 36px);\n    line-height: 1.2;\n    letter-spacing: -.75px;\n    margin-bottom: 20px;\n  }\n\n  .sru-contexto .sru-contexto-description {\n    font-size: 16px;\n    line-height: 1.7;\n  }\n\n  .sru-contexto-aside {\n    min-height: auto;\n    border-left: 3px solid var(--sc-line);\n    padding: 2px 0 2px 20px;\n  }\n\n  .sru-contexto .sru-contexto-aside h3 {\n    font-size: 18px;\n    margin-bottom: 24px;\n  }\n\n  .sru-contexto-list {\n    gap: 22px;\n  }\n\n  .sru-contexto-list li {\n    font-size: 16px;\n    gap: 12px;\n  }\n\n  .sru-contexto-list svg {\n    width: 21px;\n    height: 21px;\n    flex-basis: 21px;\n  }\n}\n\n\/* PANTALLAS PEQUE\u00d1AS *\/\n@media (max-width: 380px) {\n  .sru-contexto .sru-contexto-title {\n    font-size: 28px;\n  }\n\n  .sru-contexto {\n    padding-left: 17px;\n    padding-right: 17px;\n  }\n}\n<\/style>\n\n<script>\n\/*\n  Esta secci\u00f3n es informativa y no requiere\n  JavaScript para funcionar.\n\n  Se mantiene compatible con Elementor,\n  WordPress y dispositivos m\u00f3viles.\n*\/\n<\/script>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3aac905 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"3aac905\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9102113 ot-flex-column-vertical\" data-id=\"9102113\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0bf60ae elementor-widget elementor-widget-html\" data-id=\"0bf60ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<!-- ==========================================\n SEO REMOTO | PRIORIDADES UNIVERSIDADES\n HTML + CSS + JS PARA ELEMENTOR\n========================================== -->\n\n<section id=\"prioridades\" class=\"sru-prioridades\">\n  <div class=\"sru-prioridades-container\">\n\n    <!-- ENCABEZADO -->\n    <header class=\"sru-prioridades-header\">\n      <span class=\"sru-prioridades-eyebrow\">\n        TU PRIORIDAD, UN PLAN CONCRETO\n      <\/span>\n\n      <h2>\u00bfD\u00f3nde est\u00e1 tu pr\u00f3xima oportunidad?<\/h2>\n\n      <p>\n        Una decisi\u00f3n de negocio orienta las p\u00e1ginas, las tareas y\n        las m\u00e9tricas que importan.\n      <\/p>\n    <\/header>\n\n    <!-- TABS -->\n    <div class=\"sru-tabs\"\n         role=\"tablist\"\n         aria-label=\"Prioridades SEO y GEO para universidades\">\n\n      <button\n        type=\"button\"\n        class=\"sru-tab is-active\"\n        role=\"tab\"\n        id=\"sru-tab-programas\"\n        aria-selected=\"true\"\n        aria-controls=\"sru-panel\"\n        tabindex=\"0\"\n        data-tab=\"programas\">\n        Programas acad\u00e9micos\n      <\/button>\n\n      <button\n        type=\"button\"\n        class=\"sru-tab\"\n        role=\"tab\"\n        id=\"sru-tab-admisiones\"\n        aria-selected=\"false\"\n        aria-controls=\"sru-panel\"\n        tabindex=\"-1\"\n        data-tab=\"admisiones\">\n        Admisiones\n      <\/button>\n\n      <button\n        type=\"button\"\n        class=\"sru-tab\"\n        role=\"tab\"\n        id=\"sru-tab-campus\"\n        aria-selected=\"false\"\n        aria-controls=\"sru-panel\"\n        tabindex=\"-1\"\n        data-tab=\"campus\">\n        Campus y modalidad\n      <\/button>\n    <\/div>\n\n    <!-- CONTENIDO DIN\u00c1MICO -->\n    <div class=\"sru-prioridades-grid\"\n         id=\"sru-panel\"\n         role=\"tabpanel\"\n         aria-labelledby=\"sru-tab-programas\"\n         tabindex=\"0\">\n\n      <!-- COLUMNA IZQUIERDA -->\n      <div class=\"sru-prioridad-info\">\n\n        <h3 id=\"sru-prioridad-title\">\n          Una p\u00e1gina \u00fatil para cada decisi\u00f3n acad\u00e9mica\n        <\/h3>\n\n        <p id=\"sru-prioridad-description\">\n          Diferenciamos grado, posgrado y formaci\u00f3n continua,\n          con contenido confirmado por la instituci\u00f3n.\n        <\/p>\n\n        <ul class=\"sru-prioridad-list\"\n            id=\"sru-prioridad-list\">\n\n          <li>\n            <span class=\"sru-check-icon\" aria-hidden=\"true\">\n              <svg viewBox=\"0 0 24 24\" fill=\"none\">\n                <circle cx=\"12\" cy=\"12\" r=\"9.5\"\/>\n                <path d=\"m8 12 2.5 2.5L16 9\"\/>\n              <\/svg>\n            <\/span>\n            <span>Plan de estudios, requisitos y modalidad vigentes<\/span>\n          <\/li>\n\n          <li>\n            <span class=\"sru-check-icon\" aria-hidden=\"true\">\n              <svg viewBox=\"0 0 24 24\" fill=\"none\">\n                <circle cx=\"12\" cy=\"12\" r=\"9.5\"\/>\n                <path d=\"m8 12 2.5 2.5L16 9\"\/>\n              <\/svg>\n            <\/span>\n            <span>Enlaces a facultad y responsables acad\u00e9micos<\/span>\n          <\/li>\n\n          <li>\n            <span class=\"sru-check-icon\" aria-hidden=\"true\">\n              <svg viewBox=\"0 0 24 24\" fill=\"none\">\n                <circle cx=\"12\" cy=\"12\" r=\"9.5\"\/>\n                <path d=\"m8 12 2.5 2.5L16 9\"\/>\n              <\/svg>\n            <\/span>\n            <span>Comparativas de programas sin promesas de empleo<\/span>\n          <\/li>\n        <\/ul>\n\n        <a\n          id=\"sru-prioridad-cta\"\n          class=\"sru-prioridad-link\"\n          href=\"https:\/\/wa.me\/51987066774?text=Hola%2C%20quiero%20consultar%20sobre%20SEO%20y%20GEO%20para%20programas%20acad%C3%A9micos.\"\n          target=\"_blank\"\n          rel=\"noopener noreferrer\">\n\n          Consultar sobre esta prioridad\n\n          <svg viewBox=\"0 0 24 24\" fill=\"none\"\n               stroke=\"currentColor\" stroke-width=\"1.8\"\n               stroke-linecap=\"round\" stroke-linejoin=\"round\"\n               aria-hidden=\"true\">\n            <path d=\"M5 12h14m-6-6 6 6-6 6\"\/>\n          <\/svg>\n        <\/a>\n      <\/div>\n\n      <!-- COLUMNA DERECHA -->\n      <aside class=\"sru-prioridad-insights\">\n\n        <!-- PREGUNTA -->\n        <div class=\"sru-question-block\">\n\n          <div class=\"sru-insight-heading\">\n            <svg viewBox=\"0 0 24 24\"\n                 fill=\"none\"\n                 stroke=\"currentColor\"\n                 stroke-width=\"1.8\"\n                 stroke-linecap=\"round\"\n                 stroke-linejoin=\"round\"\n                 aria-hidden=\"true\">\n              <path d=\"M20 11.5a7.8 7.8 0 0 1-8.2 8\n                8.5 8.5 0 0 1-3.5-.8L4 20l1.4-4\n                A8 8 0 1 1 20 11.5Z\"\/>\n            <\/svg>\n\n            <span>\n              Una pregunta en el recorrido de decisi\u00f3n\n            <\/span>\n          <\/div>\n\n          <p class=\"sru-question-text\"\n             id=\"sru-prioridad-question\">\n            \u201c\u00bfQu\u00e9 diferencia hay entre esta maestr\u00eda y un diplomado?\u201d\n          <\/p>\n\n          <p class=\"sru-disclaimer\">\n            Consulta ilustrativa, no un resultado real ni una\n            estimaci\u00f3n de demanda.\n          <\/p>\n        <\/div>\n\n        <!-- M\u00c9TRICA -->\n        <div class=\"sru-metric-block\">\n\n          <div class=\"sru-metric-heading\">\n            <svg viewBox=\"0 0 24 24\"\n                 fill=\"none\"\n                 stroke=\"currentColor\"\n                 stroke-width=\"1.9\"\n                 stroke-linecap=\"round\"\n                 stroke-linejoin=\"round\"\n                 aria-hidden=\"true\">\n              <path d=\"M4 3v18h17\"\/>\n              <path d=\"M9 16v-5\"\/>\n              <path d=\"M14 16V7\"\/>\n              <path d=\"M19 16v-8\"\/>\n            <\/svg>\n\n            <strong>Qu\u00e9 medimos<\/strong>\n          <\/div>\n\n          <p id=\"sru-prioridad-metric\">\n            Consultas de admisi\u00f3n por programa\n          <\/p>\n        <\/div>\n\n      <\/aside>\n\n    <\/div>\n  <\/div>\n<\/section>\n\n<style>\n\/* ==========================================\n  CONFIGURACI\u00d3N GENERAL\n========================================== *\/\n\n#prioridades.sru-prioridades {\n  --sru-blue: #2e66f5;\n  --sru-dark: #121a2c;\n  --sru-muted: #71819b;\n  --sru-background: #fafbfe;\n  --sru-border: #e2e8f0;\n\n  width: 100%;\n  padding: 87px 30px 112px;\n  background: var(--sru-background);\n  color: var(--sru-dark);\n  font-family: Arial, Helvetica, sans-serif;\n  scroll-margin-top: 85px;\n}\n\n#prioridades,\n#prioridades * {\n  box-sizing: border-box;\n}\n\n#prioridades .sru-prioridades-container {\n  width: 100%;\n  max-width: 1570px;\n  margin: 0 auto;\n}\n\n\/* ==========================================\n  ENCABEZADO\n========================================== *\/\n\n#prioridades .sru-prioridades-header {\n  margin-bottom: 36px;\n}\n\n#prioridades .sru-prioridades-eyebrow {\n  display: inline-block;\n  margin-bottom: 15px;\n  color: var(--sru-blue);\n  font-size: 16px;\n  line-height: 1.4;\n  font-weight: 700;\n  letter-spacing: .1px;\n}\n\n#prioridades .sru-prioridades-header h2 {\n  margin: 0 0 18px;\n  padding: 0;\n  color: var(--sru-dark);\n  font-size: clamp(32px, 2.5vw, 43px);\n  line-height: 1.2;\n  letter-spacing: -1.2px;\n  font-weight: 750;\n}\n\n#prioridades .sru-prioridades-header p {\n  margin: 0;\n  color: var(--sru-muted);\n  font-size: 21px;\n  font-weight: 400;\n  line-height: 1.55;\n}\n\n\/* ==========================================\n  TABS INTERACTIVOS\n========================================== *\/\n\n#prioridades .sru-tabs {\n  display: inline-flex;\n  align-items: stretch;\n  gap: 4px;\n  max-width: 100%;\n  padding: 5px;\n  margin-bottom: 32px;\n  background: #eef3f7;\n  border-radius: 13px;\n}\n\n#prioridades .sru-tab {\n  appearance: none;\n  -webkit-appearance: none;\n  display: flex;\n  justify-content: center;\n  align-items: center;\n  min-height: 47px;\n  padding: 12px 18px;\n  border: 0;\n  border-radius: 10px;\n  background: transparent;\n  color: #6d7e98;\n  font-family: inherit;\n  font-size: 16px;\n  line-height: 1.35;\n  font-weight: 500;\n  white-space: nowrap;\n  cursor: pointer;\n  box-shadow: none;\n  transition:\n    background .2s ease,\n    color .2s ease,\n    box-shadow .2s ease;\n}\n\n#prioridades .sru-tab:hover {\n  background: rgba(255,255,255,.55);\n  color: #202b40;\n}\n\n#prioridades .sru-tab.is-active,\n#prioridades .sru-tab[aria-selected=\"true\"] {\n  background: #ffffff;\n  color: #172033;\n  font-weight: 600;\n  box-shadow: 0 1px 3px rgba(24,39,65,.045);\n}\n\n#prioridades .sru-tab:focus-visible {\n  outline: 2px solid var(--sru-blue);\n  outline-offset: 2px;\n}\n\n\/* ==========================================\n  DISTRIBUCI\u00d3N DOS COLUMNAS\n========================================== *\/\n\n#prioridades .sru-prioridades-grid {\n  display: grid;\n  grid-template-columns:\n    minmax(0, 1.18fr)\n    minmax(0, 1fr);\n  column-gap: clamp(55px, 6vw, 125px);\n  align-items: start;\n  min-height: 340px;\n  outline: none;\n}\n\n\/* ==========================================\n  COLUMNA IZQUIERDA\n========================================== *\/\n\n#prioridades .sru-prioridad-info {\n  min-width: 0;\n}\n\n#prioridades .sru-prioridad-info h3 {\n  margin: 0 0 20px;\n  padding: 0;\n  color: var(--sru-dark);\n  font-size: 28px;\n  line-height: 1.3;\n  letter-spacing: -.55px;\n  font-weight: 700;\n}\n\n#prioridades .sru-prioridad-info > p {\n  margin: 0 0 30px;\n  color: var(--sru-muted);\n  font-size: 18px;\n  line-height: 1.65;\n  font-weight: 400;\n}\n\n\/* LISTA BENEFICIOS *\/\n\n#prioridades .sru-prioridad-list {\n  display: flex;\n  flex-direction: column;\n  gap: 17px;\n  margin: 0 0 34px;\n  padding: 0;\n  list-style: none;\n}\n\n#prioridades .sru-prioridad-list li {\n  display: flex;\n  align-items: flex-start;\n  gap: 13px;\n  margin: 0;\n  padding: 0;\n  color: #20293b;\n  font-size: 18px;\n  line-height: 1.45;\n  font-weight: 400;\n}\n\n#prioridades .sru-prioridad-list li::before {\n  content: none !important;\n}\n\n#prioridades .sru-check-icon {\n  display: inline-flex;\n  flex: 0 0 19px;\n  margin-top: 3px;\n}\n\n#prioridades .sru-check-icon svg {\n  width: 19px;\n  height: 19px;\n  stroke: var(--sru-blue);\n  stroke-width: 1.8;\n  stroke-linecap: round;\n  stroke-linejoin: round;\n}\n\n\/* CTA TEXTO *\/\n\n#prioridades .sru-prioridad-link {\n  display: inline-flex;\n  align-items: center;\n  gap: 12px;\n  color: var(--sru-blue);\n  font-size: 16px;\n  font-weight: 700;\n  line-height: 1.5;\n  text-decoration: none;\n  background: transparent;\n  transition: color .2s ease;\n}\n\n#prioridades .sru-prioridad-link:hover {\n  color: #1748d7;\n  text-decoration: none;\n}\n\n#prioridades .sru-prioridad-link svg {\n  width: 19px;\n  height: 19px;\n  transition: transform .2s ease;\n}\n\n#prioridades .sru-prioridad-link:hover svg {\n  transform: translateX(5px);\n}\n\n\/* ==========================================\n  COLUMNA DERECHA\n========================================== *\/\n\n#prioridades .sru-prioridad-insights {\n  min-width: 0;\n  border-top: 2px solid var(--sru-blue);\n  padding-top: 22px;\n}\n\n\/* ENCABEZADO PREGUNTA *\/\n\n#prioridades .sru-insight-heading {\n  display: flex;\n  align-items: center;\n  gap: 10px;\n  margin-bottom: 16px;\n  color: var(--sru-blue);\n  font-size: 16px;\n  font-weight: 600;\n  line-height: 1.4;\n}\n\n#prioridades .sru-insight-heading svg {\n  width: 19px;\n  height: 19px;\n  flex: 0 0 19px;\n}\n\n\/* PREGUNTA DESTACADA *\/\n\n#prioridades .sru-question-text {\n  margin: 0 0 19px;\n  color: var(--sru-dark);\n  font-size: clamp(23px, 1.55vw, 29px);\n  font-weight: 500;\n  line-height: 1.5;\n  letter-spacing: -.25px;\n}\n\n\/* AVISO *\/\n\n#prioridades .sru-disclaimer {\n  margin: 0 0 25px;\n  color: var(--sru-muted);\n  font-size: 14px;\n  line-height: 1.6;\n}\n\n\/* BLOQUE M\u00c9TRICA *\/\n\n#prioridades .sru-metric-block {\n  padding-top: 23px;\n  border-top: 1px solid var(--sru-border);\n}\n\n#prioridades .sru-metric-heading {\n  display: flex;\n  align-items: center;\n  gap: 11px;\n  margin-bottom: 12px;\n  color: var(--sru-dark);\n  font-size: 18px;\n}\n\n#prioridades .sru-metric-heading svg {\n  width: 23px;\n  height: 23px;\n  flex: 0 0 23px;\n  color: var(--sru-blue);\n}\n\n#prioridades .sru-metric-heading strong {\n  font-weight: 700;\n}\n\n#prioridades .sru-metric-block p {\n  margin: 0;\n  color: var(--sru-muted);\n  font-size: 18px;\n  line-height: 1.55;\n}\n\n\/* ==========================================\n  ANIMACI\u00d3N AL CAMBIAR TAB\n========================================== *\/\n\n#prioridades .sru-prioridades-grid.sru-changing {\n  animation: sruFadeIn .28s ease both;\n}\n\n@keyframes sruFadeIn {\n  from {\n    opacity: .45;\n    transform: translateY(5px);\n  }\n  to {\n    opacity: 1;\n    transform: translateY(0);\n  }\n}\n\n\/* ==========================================\n  TABLET\n========================================== *\/\n\n@media (max-width: 1100px) {\n  #prioridades.sru-prioridades {\n    padding: 75px 32px 90px;\n  }\n\n  #prioridades .sru-prioridades-grid {\n    grid-template-columns: minmax(0, 1fr) minmax(0, 1fr);\n    gap: 45px;\n  }\n\n  #prioridades .sru-prioridad-info h3 {\n    font-size: 25px;\n  }\n\n  #prioridades .sru-prioridad-info > p,\n  #prioridades .sru-prioridad-list li,\n  #prioridades .sru-metric-block p {\n    font-size: 16px;\n  }\n\n  #prioridades .sru-question-text {\n    font-size: 24px;\n  }\n}\n\n\/* ==========================================\n  M\u00d3VIL\n========================================== *\/\n\n@media (max-width: 767px) {\n  #prioridades.sru-prioridades {\n    padding: 55px 20px 70px;\n  }\n\n  #prioridades .sru-prioridades-eyebrow,\n  #prioridades .sru-prioridades-eyebrow {\n    font-size: 13px;\n  }\n\n  #prioridades .sru-prioridades-header {\n    margin-bottom: 27px;\n  }\n\n  #prioridades .sru-prioridades-header h2 {\n    font-size: clamp(29px, 7.6vw, 36px);\n    line-height: 1.18;\n    margin-bottom: 15px;\n    letter-spacing: -.7px;\n  }\n\n  #prioridades .sru-prioridades-header p {\n    font-size: 16px;\n    line-height: 1.6;\n  }\n\n  #prioridades .sru-tabs {\n    display: flex;\n    overflow-x: auto;\n    max-width: 100%;\n    width: max-content;\n    gap: 2px;\n    padding: 4px;\n    margin-bottom: 30px;\n    scrollbar-width: none;\n  }\n\n  #prioridades .sru-tabs::-webkit-scrollbar {\n    display: none;\n  }\n\n  #prioridades .sru-tab {\n    min-height: 44px;\n    padding: 11px 13px;\n    font-size: 13px;\n  }\n\n  #prioridades .sru-prioridades-grid {\n    display: flex;\n    flex-direction: column;\n    gap: 38px;\n    min-height: 0;\n  }\n\n  #prioridades .sru-prioridad-info h3 {\n    font-size: 23px;\n    line-height: 1.3;\n    margin-bottom: 16px;\n  }\n\n  #prioridades .sru-prioridad-info > p {\n    font-size: 16px;\n    margin-bottom: 25px;\n    line-height: 1.65;\n  }\n\n  #prioridades .sru-prioridad-list {\n    gap: 16px;\n    margin-bottom: 28px;\n  }\n\n  #prioridades .sru-prioridad-list li {\n    font-size: 15px;\n  }\n\n  #prioridades .sru-prioridad-link {\n    font-size: 15px;\n  }\n\n  #prioridades .sru-prioridad-insights {\n    width: 100%;\n    padding-top: 20px;\n  }\n\n  #prioridades .sru-insight-heading {\n    font-size: 14px;\n  }\n\n  #prioridades .sru-question-text {\n    font-size: 23px;\n    line-height: 1.4;\n  }\n\n  #prioridades .sru-disclaimer {\n    font-size: 12px;\n  }\n\n  #prioridades .sru-metric-heading {\n    font-size: 17px;\n  }\n\n  #prioridades .sru-metric-block p {\n    font-size: 16px;\n  }\n}\n\n@media (prefers-reduced-motion: reduce) {\n  #prioridades .sru-prioridades-grid.sru-changing {\n    animation: none;\n  }\n\n  #prioridades .sru-prioridad-link svg {\n    transition: none;\n  }\n}\n<\/style>\n\n<script>\n(function () {\n  \"use strict\";\n\n  const root = document.getElementById(\"prioridades\");\n  if (!root || root.dataset.sruInitialized === \"true\") return;\n\n  root.dataset.sruInitialized = \"true\";\n\n  \/* =====================================\n     CONTENIDOS DE LOS TRES TABS\n  ===================================== *\/\n\n  const tabsData = {\n\n    programas: {\n      title:\n        \"Una p\u00e1gina \u00fatil para cada decisi\u00f3n acad\u00e9mica\",\n\n      description:\n        \"Diferenciamos grado, posgrado y formaci\u00f3n continua, con contenido confirmado por la instituci\u00f3n.\",\n\n      benefits: [\n        \"Plan de estudios, requisitos y modalidad vigentes\",\n        \"Enlaces a facultad y responsables acad\u00e9micos\",\n        \"Comparativas de programas sin promesas de empleo\"\n      ],\n\n      question:\n        \"\u00bfQu\u00e9 diferencia hay entre esta maestr\u00eda y un diplomado?\",\n\n      metric:\n        \"Consultas de admisi\u00f3n por programa\",\n\n      whatsapp:\n        \"Hola, quiero consultar sobre SEO y GEO para programas acad\u00e9micos de mi universidad.\"\n    },\n\n    admisiones: {\n      title:\n        \"Fechas y requisitos sin recorridos confusos\",\n\n      description:\n        \"Organizamos informaci\u00f3n para que el estudiante pueda entender qu\u00e9 necesita y d\u00f3nde iniciar su solicitud.\",\n\n      benefits: [\n        \"Calendario y requisitos por convocatoria\",\n        \"Costes y becas solo si est\u00e1n confirmados\",\n        \"Recorrido hacia la plataforma de admisi\u00f3n\"\n      ],\n\n      question:\n        \"\u00bfCu\u00e1les son los requisitos para postular a este programa?\",\n\n      metric:\n        \"Solicitudes iniciadas y completadas\",\n\n      whatsapp:\n        \"Hola, quiero consultar sobre SEO y GEO para mejorar el proceso de admisiones de mi universidad.\"\n    },\n\n    campus: {\n      title:\n        \"La experiencia acad\u00e9mica, en su contexto\",\n\n      description:\n        \"Conectamos ubicaci\u00f3n, modalidad y recursos reales del campus con preguntas de estudiantes locales e internacionales.\",\n\n      benefits: [\n        \"P\u00e1ginas propias por campus y oferta disponible\",\n        \"Diferencias entre presencial, h\u00edbrido y online\",\n        \"Informaci\u00f3n pr\u00e1ctica de visitas y orientaci\u00f3n\"\n      ],\n\n      question:\n        \"\u00bfPuedo estudiar este programa online o en otro campus?\",\n\n      metric:\n        \"Consultas pertinentes y registros a sesiones informativas\",\n\n      whatsapp:\n        \"Hola, quiero consultar sobre SEO y GEO para campus y modalidades de estudio de mi universidad.\"\n    }\n\n  };\n\n  const tabButtons = Array.from(\n    root.querySelectorAll(\".sru-tab\")\n  );\n\n  const panel = root.querySelector(\"#sru-panel\");\n  const title = root.querySelector(\"#sru-prioridad-title\");\n  const description = root.querySelector(\"#sru-prioridad-description\");\n  const benefitsList = root.querySelector(\"#sru-prioridad-list\");\n  const question = root.querySelector(\"#sru-prioridad-question\");\n  const metric = root.querySelector(\"#sru-prioridad-metric\");\n  const cta = root.querySelector(\"#sru-prioridad-cta\");\n\n  const checkIcon = `\n    <span class=\"sru-check-icon\" aria-hidden=\"true\">\n      <svg viewBox=\"0 0 24 24\" fill=\"none\">\n        <circle cx=\"12\" cy=\"12\" r=\"9.5\"\/>\n        <path d=\"m8 12 2.5 2.5L16 9\"\/>\n      <\/svg>\n    <\/span>\n  `;\n\n  function changeTab(tabKey, animate = true) {\n    const data = tabsData[tabKey];\n    if (!data) return;\n\n    tabButtons.forEach(button => {\n      const active = button.dataset.tab === tabKey;\n\n      button.classList.toggle(\"is-active\", active);\n      button.setAttribute(\"aria-selected\", String(active));\n      button.setAttribute(\"tabindex\", active ? \"0\" : \"-1\");\n\n      if (active) {\n        panel.setAttribute(\"aria-labelledby\", button.id);\n      }\n    });\n\n    title.textContent = data.title;\n    description.textContent = data.description;\n\n    benefitsList.replaceChildren();\n\n    data.benefits.forEach(benefit => {\n      const li = document.createElement(\"li\");\n      li.innerHTML = checkIcon;\n\n      const text = document.createElement(\"span\");\n      text.textContent = benefit;\n\n      li.appendChild(text);\n      benefitsList.appendChild(li);\n    });\n\n    question.textContent = \"\u201c\" + data.question + \"\u201d\";\n    metric.textContent = data.metric;\n\n    cta.href =\n      \"https:\/\/wa.me\/51987066774?text=\" +\n      encodeURIComponent(data.whatsapp);\n\n    if (animate && !window.matchMedia(\n      \"(prefers-reduced-motion: reduce)\"\n    ).matches) {\n      panel.classList.remove(\"sru-changing\");\n\n      \/\/ Reinicia la animaci\u00f3n CSS\n      void panel.offsetWidth;\n\n      panel.classList.add(\"sru-changing\");\n    }\n  }\n\n  \/* CLIC EN LOS TABS *\/\n  tabButtons.forEach((button, index) => {\n\n    button.addEventListener(\"click\", () => {\n      changeTab(button.dataset.tab);\n    });\n\n    \/* NAVEGACI\u00d3N CON TECLADO *\/\n    button.addEventListener(\"keydown\", event => {\n      let nextIndex = index;\n\n      if (event.key === \"ArrowRight\") {\n        nextIndex = (index + 1) % tabButtons.length;\n      } else if (event.key === \"ArrowLeft\") {\n        nextIndex =\n          (index - 1 + tabButtons.length) % tabButtons.length;\n      } else if (event.key === \"Home\") {\n        nextIndex = 0;\n      } else if (event.key === \"End\") {\n        nextIndex = tabButtons.length - 1;\n      } else {\n        return;\n      }\n\n      event.preventDefault();\n\n      const nextButton = tabButtons[nextIndex];\n      changeTab(nextButton.dataset.tab);\n      nextButton.focus();\n    });\n  });\n\n  \/* ESTADO INICIAL *\/\n  changeTab(\"programas\", false);\n\n})();\n<\/script>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-37bb43c elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"37bb43c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-58ff435 ot-flex-column-vertical\" data-id=\"58ff435\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-011f4a8 elementor-widget elementor-widget-html\" data-id=\"011f4a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<!-- ===========================================\n     SEO REMOTO - BASE T\u00c9CNICA UNIVERSIDADES\n     HTML + CSS + JAVASCRIPT\n=========================================== -->\n\n<section id=\"seo-tecnico\" class=\"sru-tech\">\n  <div class=\"sru-tech-container\">\n\n    <!-- COLUMNA IZQUIERDA -->\n    <div class=\"sru-tech-intro\">\n\n      <span class=\"sru-tech-eyebrow\">\n        LA BASE T\u00c9CNICA\n      <\/span>\n\n      <h2>\n        Que el buscador entienda lo<br class=\"sru-tech-desktop\">\n        que tu negocio ofrece.\n      <\/h2>\n\n      <p class=\"sru-tech-description\">\n        Rastreo, indexaci\u00f3n, arquitectura y rendimiento\n        se revisan seg\u00fan tu sitio actual. Cada recomendaci\u00f3n\n        debe tener una tarea comprobable y un responsable.\n      <\/p>\n\n      <div class=\"sru-tech-deliverable\">\n        <svg viewBox=\"0 0 24 24\" fill=\"none\"\n             stroke=\"currentColor\" stroke-width=\"1.8\"\n             stroke-linecap=\"round\" stroke-linejoin=\"round\"\n             aria-hidden=\"true\">\n          <path d=\"M14 2H6a2 2 0 0 0-2 2v16a2 2 0 0 0 2 2h12a2 2 0 0 0 2-2V8Z\"\/>\n          <path d=\"M14 2v6h6\"\/>\n          <circle cx=\"10.5\" cy=\"13.5\" r=\"3\"\/>\n          <path d=\"m8.3 15.7-2 2\"\/>\n        <\/svg>\n\n        <p>\n          Entregable: diagn\u00f3stico priorizado, p\u00e1ginas objetivo\n          y criterios de validaci\u00f3n. La implementaci\u00f3n se\n          acuerda con tu equipo o proveedor.\n        <\/p>\n      <\/div>\n    <\/div>\n\n    <!-- COLUMNA DERECHA: ACORDE\u00d3N -->\n    <div class=\"sru-tech-accordion\" role=\"group\"\n         aria-label=\"\u00c1reas de SEO t\u00e9cnico para universidades\">\n\n      <!-- ACORDE\u00d3N 01 -->\n      <div class=\"sru-tech-item is-open\">\n        <h3 class=\"sru-tech-item-heading\">\n          <button type=\"button\"\n                  class=\"sru-tech-toggle\"\n                  id=\"sru-tech-trigger-1\"\n                  aria-expanded=\"true\"\n                  aria-controls=\"sru-tech-panel-1\">\n            <span class=\"sru-tech-number\">01<\/span>\n            <span class=\"sru-tech-name\">Portales y subdominios<\/span>\n            <svg class=\"sru-tech-chevron\"\n                 viewBox=\"0 0 24 24\"\n                 fill=\"none\" stroke=\"currentColor\"\n                 stroke-width=\"1.8\"\n                 stroke-linecap=\"round\"\n                 stroke-linejoin=\"round\"\n                 aria-hidden=\"true\">\n              <path d=\"m6 9 6 6 6-6\"\/>\n            <\/svg>\n          <\/button>\n        <\/h3>\n\n        <div class=\"sru-tech-panel\"\n             id=\"sru-tech-panel-1\"\n             role=\"region\"\n             aria-labelledby=\"sru-tech-trigger-1\">\n          <div class=\"sru-tech-panel-inner\">\n            <p>\n              Revisar duplicaci\u00f3n entre facultades, campus y\n              portal institucional; conservar una fuente\n              principal por programa.\n            <\/p>\n\n            <div class=\"sru-tech-output\">\n              <svg viewBox=\"0 0 24 24\" fill=\"none\"\n                   stroke=\"currentColor\" stroke-width=\"1.8\"\n                   stroke-linecap=\"round\"\n                   stroke-linejoin=\"round\" aria-hidden=\"true\">\n                <path d=\"m12 2 9 5-9 5-9-5 9-5Z\"\/>\n                <path d=\"m3 12 9 5 9-5\"\/>\n                <path d=\"m3 17 9 5 9-5\"\/>\n              <\/svg>\n              <span>Mapa de arquitectura y can\u00f3nicas<\/span>\n            <\/div>\n          <\/div>\n        <\/div>\n      <\/div>\n\n      <!-- ACORDE\u00d3N 02 -->\n      <div class=\"sru-tech-item\">\n        <h3 class=\"sru-tech-item-heading\">\n          <button type=\"button\"\n                  class=\"sru-tech-toggle\"\n                  id=\"sru-tech-trigger-2\"\n                  aria-expanded=\"false\"\n                  aria-controls=\"sru-tech-panel-2\">\n            <span class=\"sru-tech-number\">02<\/span>\n            <span class=\"sru-tech-name\">PDFs y convocatorias<\/span>\n            <svg class=\"sru-tech-chevron\"\n                 viewBox=\"0 0 24 24\"\n                 fill=\"none\" stroke=\"currentColor\"\n                 stroke-width=\"1.8\"\n                 stroke-linecap=\"round\"\n                 stroke-linejoin=\"round\"\n                 aria-hidden=\"true\">\n              <path d=\"m6 9 6 6 6-6\"\/>\n            <\/svg>\n          <\/button>\n        <\/h3>\n\n        <div class=\"sru-tech-panel\"\n             id=\"sru-tech-panel-2\"\n             role=\"region\"\n             aria-labelledby=\"sru-tech-trigger-2\"\n             hidden>\n          <div class=\"sru-tech-panel-inner\">\n            <p>\n              Publicar informaci\u00f3n esencial en HTML y gestionar\n              versiones antiguas con contexto.\n            <\/p>\n\n            <div class=\"sru-tech-output\">\n              <svg viewBox=\"0 0 24 24\" fill=\"none\"\n                   stroke=\"currentColor\" stroke-width=\"1.8\"\n                   stroke-linecap=\"round\"\n                   stroke-linejoin=\"round\" aria-hidden=\"true\">\n                <path d=\"m12 2 9 5-9 5-9-5 9-5Z\"\/>\n                <path d=\"m3 12 9 5 9-5\"\/>\n                <path d=\"m3 17 9 5 9-5\"\/>\n              <\/svg>\n              <span>Plan de actualizaci\u00f3n acad\u00e9mica<\/span>\n            <\/div>\n          <\/div>\n        <\/div>\n      <\/div>\n\n      <!-- ACORDE\u00d3N 03 -->\n      <div class=\"sru-tech-item\">\n        <h3 class=\"sru-tech-item-heading\">\n          <button type=\"button\"\n                  class=\"sru-tech-toggle\"\n                  id=\"sru-tech-trigger-3\"\n                  aria-expanded=\"false\"\n                  aria-controls=\"sru-tech-panel-3\">\n            <span class=\"sru-tech-number\">03<\/span>\n            <span class=\"sru-tech-name\">Programas y marcado<\/span>\n            <svg class=\"sru-tech-chevron\"\n                 viewBox=\"0 0 24 24\"\n                 fill=\"none\" stroke=\"currentColor\"\n                 stroke-width=\"1.8\"\n                 stroke-linecap=\"round\"\n                 stroke-linejoin=\"round\"\n                 aria-hidden=\"true\">\n              <path d=\"m6 9 6 6 6-6\"\/>\n            <\/svg>\n          <\/button>\n        <\/h3>\n\n        <div class=\"sru-tech-panel\"\n             id=\"sru-tech-panel-3\"\n             role=\"region\"\n             aria-labelledby=\"sru-tech-trigger-3\"\n             hidden>\n          <div class=\"sru-tech-panel-inner\">\n            <p>\n              Validar entidades educativas y Course cuando\n              describa fielmente el contenido; no asumir\n              un resultado enriquecido.\n            <\/p>\n\n            <div class=\"sru-tech-output\">\n              <svg viewBox=\"0 0 24 24\" fill=\"none\"\n                   stroke=\"currentColor\" stroke-width=\"1.8\"\n                   stroke-linecap=\"round\"\n                   stroke-linejoin=\"round\" aria-hidden=\"true\">\n                <path d=\"m12 2 9 5-9 5-9-5 9-5Z\"\/>\n                <path d=\"m3 12 9 5 9-5\"\/>\n                <path d=\"m3 17 9 5 9-5\"\/>\n              <\/svg>\n              <span>Inventario de datos estructurados<\/span>\n            <\/div>\n          <\/div>\n        <\/div>\n      <\/div>\n\n      <!-- ACORDE\u00d3N 04 -->\n      <div class=\"sru-tech-item\">\n        <h3 class=\"sru-tech-item-heading\">\n          <button type=\"button\"\n                  class=\"sru-tech-toggle\"\n                  id=\"sru-tech-trigger-4\"\n                  aria-expanded=\"false\"\n                  aria-controls=\"sru-tech-panel-4\">\n            <span class=\"sru-tech-number\">04<\/span>\n            <span class=\"sru-tech-name\">Admisi\u00f3n y anal\u00edtica<\/span>\n            <svg class=\"sru-tech-chevron\"\n                 viewBox=\"0 0 24 24\"\n                 fill=\"none\" stroke=\"currentColor\"\n                 stroke-width=\"1.8\"\n                 stroke-linecap=\"round\"\n                 stroke-linejoin=\"round\"\n                 aria-hidden=\"true\">\n              <path d=\"m6 9 6 6 6-6\"\/>\n            <\/svg>\n          <\/button>\n        <\/h3>\n\n        <div class=\"sru-tech-panel\"\n             id=\"sru-tech-panel-4\"\n             role=\"region\"\n             aria-labelledby=\"sru-tech-trigger-4\"\n             hidden>\n          <div class=\"sru-tech-panel-inner\">\n            <p>\n              Comprobar enlaces entre plataformas y eventos sin\n              incluir documentos ni datos de estudiantes.\n            <\/p>\n\n            <div class=\"sru-tech-output\">\n              <svg viewBox=\"0 0 24 24\" fill=\"none\"\n                   stroke=\"currentColor\" stroke-width=\"1.8\"\n                   stroke-linecap=\"round\"\n                   stroke-linejoin=\"round\" aria-hidden=\"true\">\n                <path d=\"m12 2 9 5-9 5-9-5 9-5Z\"\/>\n                <path d=\"m3 12 9 5 9-5\"\/>\n                <path d=\"m3 17 9 5 9-5\"\/>\n              <\/svg>\n              <span>Medici\u00f3n de solicitudes con privacidad<\/span>\n            <\/div>\n          <\/div>\n        <\/div>\n      <\/div>\n\n    <\/div>\n  <\/div>\n<\/section>\n\n<style>\n\/* ===========================================\n   ESTILOS GENERALES\n=========================================== *\/\n\n#seo-tecnico.sru-tech {\n  --tech-blue: #2e66f5;\n  --tech-dark: #131b2e;\n  --tech-muted: #70809a;\n  --tech-border: #e4eaf2;\n\n  width: 100%;\n  padding: 86px 30px 105px;\n  background: #ffffff;\n  font-family: Arial, Helvetica, sans-serif;\n  color: var(--tech-dark);\n  scroll-margin-top: 85px;\n}\n\n#seo-tecnico,\n#seo-tecnico * {\n  box-sizing: border-box;\n}\n\n#seo-tecnico .sru-tech-container {\n  display: grid;\n  grid-template-columns: minmax(0, 602px) minmax(0, 904px);\n  align-items: start;\n  gap: 46px;\n  max-width: 1600px;\n  width: 100%;\n  margin: 0 auto;\n}\n\n\/* ===========================================\n   COLUMNA IZQUIERDA\n=========================================== *\/\n\n#seo-tecnico .sru-tech-intro {\n  min-width: 0;\n}\n\n#seo-tecnico .sru-tech-eyebrow {\n  display: inline-block;\n  margin-bottom: 17px;\n  color: var(--tech-blue);\n  font-size: 16px;\n  font-weight: 700;\n  line-height: 1.4;\n}\n\n#seo-tecnico .sru-tech-intro h2 {\n  margin: 0 0 23px;\n  padding: 0;\n  color: var(--tech-dark);\n  font-size: clamp(33px, 2.25vw, 43px);\n  font-weight: 750;\n  line-height: 1.08;\n  letter-spacing: -1.2px;\n}\n\n#seo-tecnico .sru-tech-description {\n  max-width: 600px;\n  margin: 0;\n  color: var(--tech-muted);\n  font-size: 18px;\n  font-weight: 400;\n  line-height: 1.65;\n}\n\n\/* BLOQUE ENTREGABLE *\/\n\n#seo-tecnico .sru-tech-deliverable {\n  display: flex;\n  align-items: flex-start;\n  gap: 15px;\n  margin-top: 28px;\n  padding-top: 23px;\n  border-top: 1px solid var(--tech-border);\n}\n\n#seo-tecnico .sru-tech-deliverable > svg {\n  flex: 0 0 26px;\n  width: 26px;\n  height: 26px;\n  color: var(--tech-blue);\n}\n\n#seo-tecnico .sru-tech-deliverable p {\n  margin: 0;\n  color: var(--tech-muted);\n  font-size: 16px;\n  line-height: 1.65;\n}\n\n\/* ===========================================\n   ACORDE\u00d3N DERECHO\n=========================================== *\/\n\n#seo-tecnico .sru-tech-accordion {\n  width: 100%;\n  min-width: 0;\n}\n\n#seo-tecnico .sru-tech-item {\n  border-bottom: 1px solid var(--tech-border);\n}\n\n#seo-tecnico .sru-tech-item-heading {\n  margin: 0;\n  padding: 0;\n  font-size: inherit;\n  font-weight: inherit;\n}\n\n#seo-tecnico .sru-tech-toggle {\n  appearance: none;\n  -webkit-appearance: none;\n  display: flex;\n  align-items: center;\n  width: 100%;\n  min-height: 78px;\n  padding: 17px 0;\n  margin: 0;\n  border: 0;\n  border-radius: 0;\n  background: transparent;\n  color: var(--tech-dark);\n  font-family: inherit;\n  text-align: left;\n  cursor: pointer;\n  box-shadow: none;\n  transition: color .2s ease;\n}\n\n#seo-tecnico .sru-tech-toggle:hover {\n  background: transparent;\n  color: var(--tech-blue);\n}\n\n#seo-tecnico .sru-tech-toggle:focus-visible {\n  outline: 2px solid var(--tech-blue);\n  outline-offset: -2px;\n}\n\n\/* NUMERACI\u00d3N *\/\n\n#seo-tecnico .sru-tech-number {\n  flex: 0 0 39px;\n  color: var(--tech-blue);\n  font-size: 17px;\n  line-height: 1.4;\n  font-weight: 600;\n}\n\n\/* NOMBRE *\/\n\n#seo-tecnico .sru-tech-name {\n  flex: 1;\n  color: var(--tech-dark);\n  font-size: 21px;\n  line-height: 1.35;\n  font-weight: 500;\n}\n\n\/* FLECHA *\/\n\n#seo-tecnico .sru-tech-chevron {\n  width: 19px;\n  height: 19px;\n  flex: 0 0 19px;\n  margin-left: 16px;\n  color: var(--tech-dark);\n  transition: transform .25s ease;\n}\n\n#seo-tecnico .sru-tech-item.is-open .sru-tech-chevron {\n  transform: rotate(180deg);\n}\n\n\/* PANEL DESPLEGABLE *\/\n\n#seo-tecnico .sru-tech-panel[hidden] {\n  display: none !important;\n}\n\n#seo-tecnico .sru-tech-panel-inner {\n  padding: 0 0 18px;\n}\n\n#seo-tecnico .sru-tech-panel-inner > p {\n  margin: 0 0 19px;\n  color: var(--tech-muted);\n  font-size: 16px;\n  font-weight: 400;\n  line-height: 1.65;\n}\n\n\/* ENTREGABLE INTERNO *\/\n\n#seo-tecnico .sru-tech-output {\n  display: flex;\n  align-items: center;\n  gap: 11px;\n  min-height: 25px;\n  padding-left: 17px;\n  border-left: 2px solid #b8cbff;\n  color: var(--tech-dark);\n  font-size: 16px;\n  line-height: 1.5;\n  font-weight: 500;\n}\n\n#seo-tecnico .sru-tech-output svg {\n  width: 19px;\n  height: 19px;\n  flex: 0 0 19px;\n  color: var(--tech-blue);\n}\n\n\/* ===========================================\n   TABLETS\n=========================================== *\/\n\n@media (max-width: 1100px) {\n  #seo-tecnico.sru-tech {\n    padding: 75px 30px 85px;\n  }\n\n  #seo-tecnico .sru-tech-container {\n    grid-template-columns: minmax(0, 1fr) minmax(0, 1.3fr);\n    gap: 35px;\n  }\n\n  #seo-tecnico .sru-tech-intro h2 {\n    font-size: 34px;\n  }\n\n  #seo-tecnico .sru-tech-desktop {\n    display: none;\n  }\n\n  #seo-tecnico .sru-tech-description {\n    font-size: 16px;\n  }\n\n  #seo-tecnico .sru-tech-name {\n    font-size: 18px;\n  }\n}\n\n\/* ===========================================\n   M\u00d3VILES\n=========================================== *\/\n\n@media (max-width: 767px) {\n  #seo-tecnico.sru-tech {\n    padding: 55px 20px 70px;\n  }\n\n  #seo-tecnico .sru-tech-container {\n    display: flex;\n    flex-direction: column;\n    gap: 36px;\n  }\n\n  #seo-tecnico .sru-tech-eyebrow {\n    font-size: 13px;\n    margin-bottom: 14px;\n  }\n\n  #seo-tecnico .sru-tech-intro h2 {\n    font-size: clamp(30px, 7.8vw, 38px);\n    line-height: 1.16;\n    margin-bottom: 18px;\n    letter-spacing: -.8px;\n  }\n\n  #seo-tecnico .sru-tech-description {\n    font-size: 16px;\n    line-height: 1.65;\n  }\n\n  #seo-tecnico .sru-tech-deliverable {\n    margin-top: 25px;\n    padding-top: 20px;\n    gap: 12px;\n  }\n\n  #seo-tecnico .sru-tech-deliverable > svg {\n    width: 23px;\n    height: 23px;\n    flex-basis: 23px;\n  }\n\n  #seo-tecnico .sru-tech-deliverable p {\n    font-size: 14px;\n  }\n\n  #seo-tecnico .sru-tech-accordion {\n    width: 100%;\n  }\n\n  #seo-tecnico .sru-tech-toggle {\n    min-height: 68px;\n    padding: 15px 0;\n  }\n\n  #seo-tecnico .sru-tech-number {\n    flex-basis: 35px;\n    font-size: 15px;\n  }\n\n  #seo-tecnico .sru-tech-name {\n    font-size: 17px;\n  }\n\n  #seo-tecnico .sru-tech-chevron {\n    width: 17px;\n    height: 17px;\n    flex-basis: 17px;\n  }\n\n  #seo-tecnico .sru-tech-panel-inner > p {\n    font-size: 15px;\n  }\n\n  #seo-tecnico .sru-tech-output {\n    font-size: 14px;\n    padding-left: 12px;\n  }\n}\n\n@media (prefers-reduced-motion: reduce) {\n  #seo-tecnico .sru-tech-chevron,\n  #seo-tecnico .sru-tech-toggle {\n    transition: none;\n  }\n}\n<\/style>\n\n<script>\n(function () {\n  \"use strict\";\n\n  function initSruTech() {\n    const root = document.getElementById(\"seo-tecnico\");\n\n    if (!root || root.dataset.accordionReady === \"true\") {\n      return;\n    }\n\n    root.dataset.accordionReady = \"true\";\n\n    const accordionItems = Array.from(\n      root.querySelectorAll(\".sru-tech-item\")\n    );\n\n    function setOpenItem(selectedItem) {\n      accordionItems.forEach(item => {\n        const button = item.querySelector(\".sru-tech-toggle\");\n        const panel = item.querySelector(\".sru-tech-panel\");\n        const isActive = item === selectedItem;\n\n        item.classList.toggle(\"is-open\", isActive);\n        button.setAttribute(\"aria-expanded\", String(isActive));\n        panel.hidden = !isActive;\n      });\n    }\n\n    accordionItems.forEach(item => {\n      const button = item.querySelector(\".sru-tech-toggle\");\n\n      button.addEventListener(\"click\", function () {\n        const isOpen = item.classList.contains(\"is-open\");\n\n        \/\/ Permite cerrar el apartado abierto.\n        setOpenItem(isOpen ? null : item);\n      });\n    });\n\n    \/\/ Estado inicial: primer apartado abierto\n    if (accordionItems.length > 0) {\n      setOpenItem(accordionItems[0]);\n    }\n  }\n\n  if (document.readyState === \"loading\") {\n    document.addEventListener(\"DOMContentLoaded\", initSruTech);\n  } else {\n    initSruTech();\n  }\n})();\n<\/script>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bdbaa30 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"bdbaa30\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-45f0236 ot-flex-column-vertical\" data-id=\"45f0236\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0e8be7f elementor-widget elementor-widget-html\" data-id=\"0e8be7f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<!-- ==========================================\n SEO REMOTO | SEO + GEO + AEO UNIVERSIDADES\n DISE\u00d1O RESPONSIVE PARA ELEMENTOR\n========================================== -->\n\n<section id=\"geo-confianza\" class=\"srgeo-section\">\n  <div class=\"srgeo-container\">\n\n    <!-- ENCABEZADO PRINCIPAL -->\n    <header class=\"srgeo-header\">\n      <span class=\"srgeo-eyebrow\">SEO + GEO + AEO<\/span>\n\n      <h2>\n        Informaci\u00f3n que ayuda a elegir, tambi\u00e9n en<br class=\"srgeo-desktop-break\">\n        la b\u00fasqueda generativa.\n      <\/h2>\n\n      <p class=\"srgeo-lead\">\n        La base es contenido original, accesible y contrastable.\n        No a\u00f1adimos f\u00f3rmulas m\u00e1gicas ni prometemos que una IA\n        recomiende tu marca.\n      <\/p>\n    <\/header>\n\n    <!-- DISTRIBUCI\u00d3N EN DOS COLUMNAS -->\n    <div class=\"srgeo-grid\">\n\n      <!-- COLUMNA IZQUIERDA -->\n      <div class=\"srgeo-work\">\n\n        <h3 class=\"srgeo-subtitle\">\n          <svg viewBox=\"0 0 24 24\" fill=\"none\"\n               stroke=\"currentColor\" stroke-width=\"1.8\"\n               stroke-linecap=\"round\" stroke-linejoin=\"round\"\n               aria-hidden=\"true\">\n            <circle cx=\"12\" cy=\"12\" r=\"9.5\"\/>\n            <path d=\"M2.8 12h18.4\"\/>\n            <path d=\"M12 2.5c-3 2.6-4.6 5.8-4.6 9.5S9 18.9 12 21.5\"\/>\n            <path d=\"M12 2.5c3 2.6 4.6 5.8 4.6 9.5S15 18.9 12 21.5\"\/>\n            <path d=\"M5.5 6.5h13M5.5 17.5h13\"\/>\n          <\/svg>\n          <span>Qu\u00e9 trabajamos para tu industria<\/span>\n        <\/h3>\n\n        <ul class=\"srgeo-check-list\">\n          <li>\n            <svg viewBox=\"0 0 24 24\" fill=\"none\"\n                 stroke=\"currentColor\" stroke-width=\"1.8\"\n                 stroke-linecap=\"round\" stroke-linejoin=\"round\"\n                 aria-hidden=\"true\">\n              <circle cx=\"12\" cy=\"12\" r=\"9\"\/>\n              <path d=\"m8 12 2.5 2.5L16 9\"\/>\n            <\/svg>\n            <span>Planes y requisitos con fuente institucional identificable<\/span>\n          <\/li>\n\n          <li>\n            <svg viewBox=\"0 0 24 24\" fill=\"none\"\n                 stroke=\"currentColor\" stroke-width=\"1.8\"\n                 stroke-linecap=\"round\" stroke-linejoin=\"round\"\n                 aria-hidden=\"true\">\n              <circle cx=\"12\" cy=\"12\" r=\"9\"\/>\n              <path d=\"m8 12 2.5 2.5L16 9\"\/>\n            <\/svg>\n            <span>Comparativas de modalidad y programa con datos reales<\/span>\n          <\/li>\n\n          <li>\n            <svg viewBox=\"0 0 24 24\" fill=\"none\"\n                 stroke=\"currentColor\" stroke-width=\"1.8\"\n                 stroke-linecap=\"round\" stroke-linejoin=\"round\"\n                 aria-hidden=\"true\">\n              <circle cx=\"12\" cy=\"12\" r=\"9\"\/>\n              <path d=\"m8 12 2.5 2.5L16 9\"\/>\n            <\/svg>\n            <span>Autor\u00eda y revisi\u00f3n por responsables acad\u00e9micos<\/span>\n          <\/li>\n        <\/ul>\n\n        <p class=\"srgeo-platforms\">\n          Google \u00b7 AI Overviews \u00b7 ChatGPT \u00b7 Gemini \u00b7 Perplexity\n        <\/p>\n\n      <\/div>\n\n      <!-- COLUMNA DERECHA -->\n      <aside class=\"srgeo-trust\">\n\n        <h3 class=\"srgeo-subtitle\">\n          <svg viewBox=\"0 0 24 24\" fill=\"none\"\n               stroke=\"currentColor\" stroke-width=\"1.8\"\n               stroke-linecap=\"round\" stroke-linejoin=\"round\"\n               aria-hidden=\"true\">\n            <path d=\"M12 2 20 5v6c0 5-3.3 8.5-8 11-4.7-2.5-8-6-8-11V5l8-3Z\"\/>\n            <path d=\"m8.5 12 2.3 2.3 4.8-5\"\/>\n          <\/svg>\n          <span>Confianza con l\u00edmites claros<\/span>\n        <\/h3>\n\n        <p class=\"srgeo-trust-main\">\n          Acreditaciones, becas, precios y fechas deben validarse\n          con la universidad. No se garantiza admisi\u00f3n, empleo,\n          titulaci\u00f3n reconocida en otros pa\u00edses ni ayudas econ\u00f3micas.\n        <\/p>\n\n        <p class=\"srgeo-trust-note\">\n          Revisamos menciones y citaciones con consultas documentadas,\n          motor y fecha. Los resultados son una muestra variable, no\n          una medici\u00f3n completa de todos los usuarios.\n        <\/p>\n\n      <\/aside>\n    <\/div>\n\n    <!-- REFERENCIAS T\u00c9CNICAS -->\n    <footer class=\"srgeo-references\">\n      <p>\n        Referencias t\u00e9cnicas:\n        <a href=\"https:\/\/developers.google.com\/search\/docs\/fundamentals\/creating-helpful-content?hl=es\"\n           target=\"_blank\" rel=\"noopener noreferrer\">\n          contenido \u00fatil<\/a>,\n        <a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/ai-features?hl=es\"\n           target=\"_blank\" rel=\"noopener noreferrer\">\n          funciones de IA en la b\u00fasqueda<\/a>\n        y\n        <a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/structured-data\/intro-structured-data?hl=es\"\n           target=\"_blank\" rel=\"noopener noreferrer\">\n          datos estructurados<\/a>\n        de Google Search Central.\n      <\/p>\n    <\/footer>\n\n  <\/div>\n<\/section>\n\n<style>\n\/* ==========================================\n   CONFIGURACI\u00d3N GENERAL\n========================================== *\/\n\n#geo-confianza.srgeo-section {\n  --srgeo-blue: #2e66f5;\n  --srgeo-dark: #121a2c;\n  --srgeo-gray: #70819b;\n  --srgeo-line: #b9cbff;\n  --srgeo-border: #e6ebf2;\n\n  width: 100%;\n  background: #fafbfe;\n  padding: 94px 30px 91px;\n  font-family: Arial, Helvetica, sans-serif;\n  color: var(--srgeo-dark);\n  scroll-margin-top: 85px;\n}\n\n#geo-confianza,\n#geo-confianza * {\n  box-sizing: border-box;\n}\n\n#geo-confianza .srgeo-container {\n  width: 100%;\n  max-width: 1506px;\n  margin: 0 auto;\n}\n\n\/* ==========================================\n   ENCABEZADO\n========================================== *\/\n\n#geo-confianza .srgeo-header {\n  max-width: 1000px;\n  margin-bottom: 39px;\n}\n\n#geo-confianza .srgeo-eyebrow {\n  display: block;\n  margin-bottom: 14px;\n  color: var(--srgeo-blue);\n  font-size: 16px;\n  font-weight: 700;\n  line-height: 1.4;\n}\n\n#geo-confianza .srgeo-header h2 {\n  max-width: 1000px;\n  margin: 0 0 18px;\n  padding: 0;\n  color: var(--srgeo-dark);\n  font-size: clamp(32px, 2.25vw, 42px);\n  font-weight: 750;\n  line-height: 1.1;\n  letter-spacing: -1px;\n}\n\n#geo-confianza .srgeo-lead {\n  max-width: 880px;\n  margin: 0;\n  color: var(--srgeo-gray);\n  font-size: 20px;\n  line-height: 1.6;\n  font-weight: 400;\n}\n\n\/* ==========================================\n   DISTRIBUCI\u00d3N DOS COLUMNAS\n========================================== *\/\n\n#geo-confianza .srgeo-grid {\n  display: grid;\n  grid-template-columns: minmax(0, 1fr) minmax(0, 1fr);\n  column-gap: 65px;\n  align-items: start;\n}\n\n\/* SUBT\u00cdTULOS CON ICONOS *\/\n\n#geo-confianza .srgeo-subtitle {\n  display: flex;\n  align-items: center;\n  gap: 15px;\n  margin: 0 0 25px;\n  padding: 0;\n  color: var(--srgeo-dark);\n  font-size: 23px;\n  font-weight: 700;\n  line-height: 1.35;\n  letter-spacing: -.3px;\n}\n\n#geo-confianza .srgeo-subtitle svg {\n  width: 25px;\n  height: 25px;\n  flex: 0 0 25px;\n  color: var(--srgeo-blue);\n}\n\n\/* ==========================================\n   COLUMNA IZQUIERDA\n========================================== *\/\n\n#geo-confianza .srgeo-work {\n  min-width: 0;\n}\n\n#geo-confianza .srgeo-check-list {\n  display: flex;\n  flex-direction: column;\n  gap: 20px;\n  margin: 0 0 28px;\n  padding: 0;\n  list-style: none;\n}\n\n#geo-confianza .srgeo-check-list li {\n  display: flex;\n  align-items: flex-start;\n  gap: 13px;\n  margin: 0;\n  padding: 0;\n  color: #20293b;\n  font-size: 18px;\n  font-weight: 400;\n  line-height: 1.5;\n}\n\n#geo-confianza .srgeo-check-list li::before {\n  content: none !important;\n}\n\n#geo-confianza .srgeo-check-list li svg {\n  width: 19px;\n  height: 19px;\n  flex: 0 0 19px;\n  margin-top: 4px;\n  color: var(--srgeo-blue);\n}\n\n#geo-confianza .srgeo-platforms {\n  margin: 0;\n  color: var(--srgeo-gray);\n  font-size: 16px;\n  line-height: 1.55;\n}\n\n\/* ==========================================\n   COLUMNA DERECHA\n========================================== *\/\n\n#geo-confianza .srgeo-trust {\n  min-width: 0;\n  border-left: 3px solid var(--srgeo-line);\n  padding: 0 0 0 28px;\n}\n\n#geo-confianza .srgeo-trust .srgeo-subtitle {\n  margin-bottom: 21px;\n}\n\n#geo-confianza .srgeo-trust-main {\n  margin: 0 0 23px;\n  color: var(--srgeo-gray);\n  font-size: 18px;\n  line-height: 1.65;\n}\n\n#geo-confianza .srgeo-trust-note {\n  margin: 0;\n  color: var(--srgeo-gray);\n  font-size: 16px;\n  line-height: 1.65;\n}\n\n\/* ==========================================\n   REFERENCIAS T\u00c9CNICAS\n========================================== *\/\n\n#geo-confianza .srgeo-references {\n  margin-top: 40px;\n  padding-top: 22px;\n  border-top: 1px solid var(--srgeo-border);\n}\n\n#geo-confianza .srgeo-references p {\n  margin: 0;\n  color: var(--srgeo-gray);\n  font-size: 13px;\n  line-height: 1.65;\n}\n\n#geo-confianza .srgeo-references a {\n  color: inherit;\n  text-decoration: underline;\n  text-underline-offset: 2px;\n  transition: color .2s ease;\n}\n\n#geo-confianza .srgeo-references a:hover {\n  color: var(--srgeo-blue);\n}\n\n\/* ==========================================\n   TABLET\n========================================== *\/\n\n@media (max-width: 1100px) {\n  #geo-confianza.srgeo-section {\n    padding: 75px 30px;\n  }\n\n  #geo-confianza .srgeo-grid {\n    column-gap: 36px;\n  }\n\n  #geo-confianza .srgeo-header h2 {\n    font-size: 36px;\n  }\n\n  #geo-confianza .srgeo-desktop-break {\n    display: none;\n  }\n\n  #geo-confianza .srgeo-subtitle {\n    font-size: 20px;\n  }\n\n  #geo-confianza .srgeo-lead,\n  #geo-confianza .srgeo-trust-main {\n    font-size: 17px;\n  }\n\n  #geo-confianza .srgeo-check-list li {\n    font-size: 16px;\n  }\n}\n\n\/* ==========================================\n   M\u00d3VIL\n========================================== *\/\n\n@media (max-width: 767px) {\n  #geo-confianza.srgeo-section {\n    padding: 55px 20px 65px;\n  }\n\n  #geo-confianza .srgeo-eyebrow {\n    font-size: 13px;\n    margin-bottom: 14px;\n  }\n\n  #geo-confianza .srgeo-header {\n    margin-bottom: 32px;\n  }\n\n  #geo-confianza .srgeo-header h2 {\n    font-size: clamp(29px, 7.6vw, 37px);\n    line-height: 1.17;\n    letter-spacing: -.75px;\n    margin-bottom: 18px;\n  }\n\n  #geo-confianza .srgeo-lead {\n    font-size: 16px;\n    line-height: 1.65;\n  }\n\n  #geo-confianza .srgeo-grid {\n    display: flex;\n    flex-direction: column;\n    gap: 36px;\n  }\n\n  #geo-confianza .srgeo-subtitle {\n    gap: 12px;\n    font-size: 19px;\n    line-height: 1.4;\n    margin-bottom: 23px;\n  }\n\n  #geo-confianza .srgeo-subtitle svg {\n    width: 23px;\n    height: 23px;\n    flex-basis: 23px;\n  }\n\n  #geo-confianza .srgeo-check-list {\n    gap: 18px;\n    margin-bottom: 25px;\n  }\n\n  #geo-confianza .srgeo-check-list li {\n    font-size: 15px;\n    gap: 11px;\n  }\n\n  #geo-confianza .srgeo-platforms {\n    font-size: 14px;\n  }\n\n  #geo-confianza .srgeo-trust {\n    width: 100%;\n    padding-left: 21px;\n    border-left-width: 3px;\n  }\n\n  #geo-confianza .srgeo-trust-main {\n    font-size: 16px;\n    line-height: 1.65;\n    margin-bottom: 19px;\n  }\n\n  #geo-confianza .srgeo-trust-note {\n    font-size: 14px;\n  }\n\n  #geo-confianza .srgeo-references {\n    margin-top: 35px;\n    padding-top: 20px;\n  }\n\n  #geo-confianza .srgeo-references p {\n    font-size: 12px;\n    line-height: 1.8;\n  }\n}\n<\/style>\n\n<script>\n\/*\n  SEO REMOTO - GEO Y CONFIANZA\n\n  Secci\u00f3n informativa.\n  No requiere JavaScript para su funcionamiento.\n\n  Los enlaces de Google Search Central son\n  funcionales y se abren en una pesta\u00f1a nueva.\n\n  Compatible con Elementor y WordPress.\n*\/\n<\/script>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0f51699 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"0f51699\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7ebf6d5 ot-flex-column-vertical\" data-id=\"7ebf6d5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-99daa0c elementor-widget elementor-widget-html\" data-id=\"99daa0c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<!-- ==========================================\n SEO REMOTO | MEDICI\u00d3N Y METODOLOG\u00cdA\n HTML + CSS + JS PARA ELEMENTOR\n========================================== -->\n\n<section id=\"medicion\" class=\"srm-medicion\">\n\n  <!-- PRIMER BLOQUE: M\u00c9TRICAS -->\n  <div class=\"srm-metricas\">\n    <div class=\"srm-container\">\n\n      <header class=\"srm-header\">\n        <span class=\"srm-eyebrow\">\n          DEL DATO A LA DECISI\u00d3N\n        <\/span>\n\n        <h2>\n          Visibilidad, intenci\u00f3n y resultado: por<br class=\"srm-desktop-break\">\n          separado.\n        <\/h2>\n      <\/header>\n\n      <div class=\"srm-metrics-grid\">\n\n        <!-- VISIBILIDAD -->\n        <article class=\"srm-metric-card\">\n          <div class=\"srm-metric-icon\">\n            <svg viewBox=\"0 0 24 24\" fill=\"none\"\n                 stroke=\"currentColor\" stroke-width=\"1.8\"\n                 stroke-linecap=\"round\" stroke-linejoin=\"round\"\n                 aria-hidden=\"true\">\n              <circle cx=\"10.7\" cy=\"10.7\" r=\"7.7\"\/>\n              <path d=\"m16.4 16.4 5 5\"\/>\n            <\/svg>\n          <\/div>\n\n          <h3>Visibilidad<\/h3>\n\n          <p>\n            P\u00e1ginas indexadas, consultas relevantes y evoluci\u00f3n\n            en Search Console. Las citaciones IA se observan\n            con muestras y contexto.\n          <\/p>\n        <\/article>\n\n        <!-- INTENCI\u00d3N DE CONTACTO -->\n        <article class=\"srm-metric-card\">\n          <div class=\"srm-metric-icon\">\n            <svg viewBox=\"0 0 24 24\" fill=\"none\"\n                 stroke=\"currentColor\" stroke-width=\"1.8\"\n                 stroke-linecap=\"round\" stroke-linejoin=\"round\"\n                 aria-hidden=\"true\">\n              <circle cx=\"12\" cy=\"12\" r=\"9.5\"\/>\n              <circle cx=\"12\" cy=\"12\" r=\"6\"\/>\n              <circle cx=\"12\" cy=\"12\" r=\"2.5\"\/>\n            <\/svg>\n          <\/div>\n\n          <h3>Intenci\u00f3n de contacto<\/h3>\n\n          <p>\n            Clics a tel\u00e9fono, agenda o WhatsApp y formularios\n            iniciados. Un clic no confirma una cita ni un\n            mensaje enviado.\n          <\/p>\n        <\/article>\n\n        <!-- RESULTADO COMERCIAL -->\n        <article class=\"srm-metric-card\">\n          <div class=\"srm-metric-icon\">\n            <svg viewBox=\"0 0 24 24\" fill=\"none\"\n                 stroke=\"currentColor\" stroke-width=\"1.8\"\n                 stroke-linecap=\"round\" stroke-linejoin=\"round\"\n                 aria-hidden=\"true\">\n              <path d=\"M4 3v18h17\"\/>\n              <path d=\"M9 16v-5\"\/>\n              <path d=\"M14 16V7\"\/>\n              <path d=\"M19 16v-8\"\/>\n            <\/svg>\n          <\/div>\n\n          <h3>Resultado comercial<\/h3>\n\n          <p>\n            Contrastamos con tu equipo: consultas pertinentes y\n            registros a sesiones informativas. La atribuci\u00f3n\n            depende de accesos y datos disponibles.\n          <\/p>\n        <\/article>\n\n      <\/div>\n    <\/div>\n  <\/div>\n\n  <!-- SEGUNDO BLOQUE: METODOLOG\u00cdA -->\n  <div class=\"srm-proceso\">\n    <div class=\"srm-container\">\n\n      <h2 class=\"srm-proceso-title\">\n        C\u00f3mo empezamos a trabajar\n      <\/h2>\n\n      <div class=\"srm-steps-grid\">\n\n        <!-- ETAPA 01 -->\n        <article class=\"srm-step\">\n          <span class=\"srm-step-number\">01<\/span>\n          <h3>Contexto<\/h3>\n          <p>\n            Objetivos, oferta, mercado y accesos disponibles.\n          <\/p>\n        <\/article>\n\n        <!-- ETAPA 02 -->\n        <article class=\"srm-step\">\n          <span class=\"srm-step-number\">02<\/span>\n          <h3>Diagn\u00f3stico<\/h3>\n          <p>\n            Problemas t\u00e9cnicos y oportunidades de contenido\n            priorizadas.\n          <\/p>\n        <\/article>\n\n        <!-- ETAPA 03 -->\n        <article class=\"srm-step\">\n          <span class=\"srm-step-number\">03<\/span>\n          <h3>Plan y ejecuci\u00f3n<\/h3>\n          <p>\n            Tareas, responsables y alcance acordados antes\n            de implementar.\n          <\/p>\n        <\/article>\n\n        <!-- ETAPA 04 -->\n        <article class=\"srm-step\">\n          <span class=\"srm-step-number\">04<\/span>\n          <h3>Validaci\u00f3n<\/h3>\n          <p>\n            Comprobaci\u00f3n de cambios y lectura de m\u00e9tricas\n            con sus l\u00edmites.\n          <\/p>\n        <\/article>\n\n      <\/div>\n    <\/div>\n  <\/div>\n\n<\/section>\n\n<style>\n\/* ==========================================\n   CONFIGURACI\u00d3N GENERAL\n========================================== *\/\n\n#medicion.srm-medicion {\n  --srm-blue: #2e66f5;\n  --srm-dark: #11192b;\n  --srm-muted: #70809a;\n  --srm-line: #bfceff;\n  --srm-border: #e6ebf2;\n\n  width: 100%;\n  background: #ffffff;\n  font-family: Arial, Helvetica, sans-serif;\n  color: var(--srm-dark);\n  scroll-margin-top: 85px;\n}\n\n#medicion,\n#medicion * {\n  box-sizing: border-box;\n}\n\n#medicion .srm-container {\n  width: 100%;\n  max-width: 1414px;\n  margin: 0 auto;\n}\n\n\/* ==========================================\n   PRIMER BLOQUE: M\u00c9TRICAS\n========================================== *\/\n\n#medicion .srm-metricas {\n  width: 100%;\n  padding: 83px 30px 85px;\n  background: #ffffff;\n  border-bottom: 1px solid var(--srm-border);\n}\n\n\/* ENCABEZADO *\/\n\n#medicion .srm-header {\n  margin-bottom: 36px;\n}\n\n#medicion .srm-eyebrow {\n  display: inline-block;\n  margin-bottom: 15px;\n  color: var(--srm-blue);\n  font-size: 16px;\n  line-height: 1.4;\n  font-weight: 700;\n}\n\n#medicion .srm-header h2 {\n  max-width: 850px;\n  margin: 0;\n  padding: 0;\n  color: var(--srm-dark);\n  font-size: clamp(33px, 2.25vw, 41px);\n  font-weight: 750;\n  line-height: 1.06;\n  letter-spacing: -1.15px;\n}\n\n\/* GRID DE TRES COLUMNAS *\/\n\n#medicion .srm-metrics-grid {\n  display: grid;\n  grid-template-columns: repeat(3, minmax(0, 1fr));\n  column-gap: 33px;\n}\n\n\/* TARJETAS SIN FONDO *\/\n\n#medicion .srm-metric-card {\n  min-width: 0;\n  padding-top: 22px;\n  border-top: 2px solid var(--srm-line);\n  background: transparent;\n}\n\n\/* ICONO *\/\n\n#medicion .srm-metric-icon {\n  display: flex;\n  align-items: center;\n  justify-content: flex-start;\n  margin-bottom: 17px;\n  color: var(--srm-blue);\n}\n\n#medicion .srm-metric-icon svg {\n  width: 24px;\n  height: 24px;\n}\n\n\/* T\u00cdTULO TARJETA *\/\n\n#medicion .srm-metric-card h3 {\n  margin: 0 0 13px;\n  padding: 0;\n  color: var(--srm-dark);\n  font-size: 21px;\n  font-weight: 700;\n  line-height: 1.35;\n}\n\n\/* DESCRIPCI\u00d3N TARJETA *\/\n\n#medicion .srm-metric-card p {\n  margin: 0;\n  color: var(--srm-muted);\n  font-size: 16px;\n  line-height: 1.65;\n  font-weight: 400;\n}\n\n\/* ==========================================\n   SEGUNDO BLOQUE: PROCESO\n========================================== *\/\n\n#medicion .srm-proceso {\n  width: 100%;\n  padding: 51px 30px 54px;\n  background: #ffffff;\n  border-bottom: 1px solid var(--srm-border);\n}\n\n#medicion .srm-proceso-title {\n  margin: 0 0 31px;\n  padding: 0;\n  color: var(--srm-dark);\n  font-size: 25px;\n  font-weight: 700;\n  line-height: 1.35;\n  letter-spacing: -.35px;\n}\n\n\/* GRID CUATRO ETAPAS *\/\n\n#medicion .srm-steps-grid {\n  display: grid;\n  grid-template-columns: repeat(4, minmax(0, 1fr));\n  gap: 36px;\n}\n\n#medicion .srm-step {\n  min-width: 0;\n}\n\n\/* N\u00daMERO *\/\n\n#medicion .srm-step-number {\n  display: block;\n  margin-bottom: 15px;\n  color: var(--srm-blue);\n  font-size: 18px;\n  font-weight: 600;\n  line-height: 1.3;\n}\n\n\/* T\u00cdTULO ETAPA *\/\n\n#medicion .srm-step h3 {\n  margin: 0 0 10px;\n  padding: 0;\n  color: var(--srm-dark);\n  font-size: 19px;\n  font-weight: 700;\n  line-height: 1.35;\n}\n\n\/* DESCRIPCI\u00d3N ETAPA *\/\n\n#medicion .srm-step p {\n  margin: 0;\n  color: var(--srm-muted);\n  font-size: 14px;\n  font-weight: 400;\n  line-height: 1.6;\n}\n\n\/* ==========================================\n   TABLET\n========================================== *\/\n\n@media (max-width: 1100px) {\n  #medicion .srm-container {\n    max-width: 100%;\n  }\n\n  #medicion .srm-metricas {\n    padding: 70px 32px 75px;\n  }\n\n  #medicion .srm-proceso {\n    padding: 50px 32px 60px;\n  }\n\n  #medicion .srm-header h2 {\n    font-size: 35px;\n  }\n\n  #medicion .srm-metrics-grid {\n    gap: 25px;\n  }\n\n  #medicion .srm-metric-card h3 {\n    font-size: 19px;\n  }\n\n  #medicion .srm-metric-card p {\n    font-size: 15px;\n  }\n\n  #medicion .srm-steps-grid {\n    gap: 25px;\n  }\n}\n\n\/* ==========================================\n   M\u00d3VIL\n========================================== *\/\n\n@media (max-width: 767px) {\n  #medicion .srm-metricas {\n    padding: 55px 20px 60px;\n  }\n\n  #medicion .srm-eyebrow {\n    font-size: 13px;\n    margin-bottom: 13px;\n  }\n\n  #medicion .srm-header {\n    margin-bottom: 32px;\n  }\n\n  #medicion .srm-header h2 {\n    font-size: clamp(29px, 7.5vw, 36px);\n    line-height: 1.15;\n    letter-spacing: -.7px;\n  }\n\n  #medicion .srm-desktop-break {\n    display: none;\n  }\n\n  #medicion .srm-metrics-grid {\n    display: flex;\n    flex-direction: column;\n    gap: 30px;\n  }\n\n  #medicion .srm-metric-card {\n    padding-top: 21px;\n  }\n\n  #medicion .srm-metric-icon {\n    margin-bottom: 13px;\n  }\n\n  #medicion .srm-metric-card h3 {\n    font-size: 20px;\n    margin-bottom: 11px;\n  }\n\n  #medicion .srm-metric-card p {\n    font-size: 15px;\n    line-height: 1.65;\n  }\n\n  \/* PROCESO EN M\u00d3VIL *\/\n\n  #medicion .srm-proceso {\n    padding: 43px 20px 55px;\n  }\n\n  #medicion .srm-proceso-title {\n    font-size: 23px;\n    margin-bottom: 27px;\n  }\n\n  #medicion .srm-steps-grid {\n    grid-template-columns: repeat(2, minmax(0, 1fr));\n    gap: 30px 22px;\n  }\n\n  #medicion .srm-step-number {\n    font-size: 16px;\n    margin-bottom: 12px;\n  }\n\n  #medicion .srm-step h3 {\n    font-size: 17px;\n  }\n\n  #medicion .srm-step p {\n    font-size: 13px;\n    line-height: 1.6;\n  }\n}\n\n\/* PANTALLAS MUY PEQUE\u00d1AS *\/\n\n@media (max-width: 360px) {\n  #medicion .srm-steps-grid {\n    grid-template-columns: 1fr;\n    gap: 23px;\n  }\n}\n<\/style>\n\n<script>\n\/*\n SEO REMOTO | MEDICI\u00d3N Y METODOLOG\u00cdA\n\n No requiere JavaScript adicional:\n - Las m\u00e9tricas son elementos informativos.\n - Las etapas mantienen un orden visual fijo.\n - El dise\u00f1o responsive se controla mediante CSS.\n\n Compatible con WordPress y Elementor.\n*\/\n<\/script>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-12e705b elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"12e705b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-df5d694 ot-flex-column-vertical\" data-id=\"df5d694\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3233527 elementor-widget elementor-widget-html\" data-id=\"3233527\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<!-- ==========================================\n SEO REMOTO | FAQS Y FORMULARIO UNIVERSIDADES\n HTML + CSS + JS PARA ELEMENTOR\n========================================== -->\n\n<section id=\"faqs-consulta\" class=\"sru-faq-section\">\n  <div class=\"sru-faq-container\">\n\n    <!-- COLUMNA IZQUIERDA: PREGUNTAS -->\n    <div class=\"sru-faq-left\">\n\n      <header class=\"sru-faq-header\">\n        <span class=\"sru-faq-eyebrow\">\n          PREGUNTAS FRECUENTES\n        <\/span>\n\n        <h2>\n          SEO y GEO para universidades, con claridad.\n        <\/h2>\n      <\/header>\n\n      <div class=\"sru-faq-accordion\">\n\n        <!-- FAQ 01 -->\n        <div class=\"sru-faq-item\">\n          <h3>\n            <button type=\"button\"\n                    class=\"sru-faq-question\"\n                    aria-expanded=\"false\"\n                    aria-controls=\"sru-faq-answer-1\"\n                    id=\"sru-faq-trigger-1\">\n              <span>\n                \u00bfC\u00f3mo evitar que facultades y campus compitan entre s\u00ed?\n              <\/span>\n              <svg viewBox=\"0 0 24 24\" fill=\"none\"\n                   stroke=\"currentColor\" stroke-width=\"1.8\"\n                   stroke-linecap=\"round\"\n                   stroke-linejoin=\"round\"\n                   aria-hidden=\"true\">\n                <path d=\"m6 9 6 6 6-6\"\/>\n              <\/svg>\n            <\/button>\n          <\/h3>\n\n          <div class=\"sru-faq-answer\"\n               id=\"sru-faq-answer-1\"\n               role=\"region\"\n               aria-labelledby=\"sru-faq-trigger-1\"\n               hidden>\n            <p>\n              Primero se identifica la p\u00e1gina principal de cada\n              programa. Se coordinan contenidos, enlaces y\n              can\u00f3nicas cuando corresponde, manteniendo p\u00e1ginas\n              propias solo si ofrecen informaci\u00f3n diferenciada.\n            <\/p>\n          <\/div>\n        <\/div>\n\n        <!-- FAQ 02 -->\n        <div class=\"sru-faq-item\">\n          <h3>\n            <button type=\"button\"\n                    class=\"sru-faq-question\"\n                    aria-expanded=\"false\"\n                    aria-controls=\"sru-faq-answer-2\"\n                    id=\"sru-faq-trigger-2\">\n              <span>\n                \u00bfSe pueden trabajar convocatorias sin crear una\n                p\u00e1gina nueva cada a\u00f1o?\n              <\/span>\n              <svg viewBox=\"0 0 24 24\" fill=\"none\"\n                   stroke=\"currentColor\" stroke-width=\"1.8\"\n                   stroke-linecap=\"round\"\n                   stroke-linejoin=\"round\"\n                   aria-hidden=\"true\">\n                <path d=\"m6 9 6 6 6-6\"\/>\n              <\/svg>\n            <\/button>\n          <\/h3>\n\n          <div class=\"sru-faq-answer\"\n               id=\"sru-faq-answer-2\"\n               role=\"region\"\n               aria-labelledby=\"sru-faq-trigger-2\"\n               hidden>\n            <p>\n              S\u00ed. Una p\u00e1gina permanente puede actualizar fechas\n              y requisitos, conservando una URL clara. Los archivos\n              hist\u00f3ricos deben distinguirse de la convocatoria\n              vigente para no confundir a estudiantes.\n            <\/p>\n          <\/div>\n        <\/div>\n\n        <!-- FAQ 03 -->\n        <div class=\"sru-faq-item\">\n          <h3>\n            <button type=\"button\"\n                    class=\"sru-faq-question\"\n                    aria-expanded=\"false\"\n                    aria-controls=\"sru-faq-answer-3\"\n                    id=\"sru-faq-trigger-3\">\n              <span>\u00bfSEO y GEO son servicios distintos?<\/span>\n              <svg viewBox=\"0 0 24 24\" fill=\"none\"\n                   stroke=\"currentColor\" stroke-width=\"1.8\"\n                   stroke-linecap=\"round\"\n                   stroke-linejoin=\"round\"\n                   aria-hidden=\"true\">\n                <path d=\"m6 9 6 6 6-6\"\/>\n              <\/svg>\n            <\/button>\n          <\/h3>\n\n          <div class=\"sru-faq-answer\"\n               id=\"sru-faq-answer-3\"\n               role=\"region\"\n               aria-labelledby=\"sru-faq-trigger-3\"\n               hidden>\n            <p>\n              SEO trabaja descubrimiento y rendimiento en buscadores.\n              GEO se centra en que la informaci\u00f3n sea clara,\n              verificable y \u00fatil en contextos generativos como\n              ChatGPT, Gemini, Perplexity y AI Overviews.\n              Comparten bases t\u00e9cnicas y editoriales; no existe\n              una etiqueta que garantice citaciones.\n            <\/p>\n          <\/div>\n        <\/div>\n\n        <!-- FAQ 04 -->\n        <div class=\"sru-faq-item\">\n          <h3>\n            <button type=\"button\"\n                    class=\"sru-faq-question\"\n                    aria-expanded=\"false\"\n                    aria-controls=\"sru-faq-answer-4\"\n                    id=\"sru-faq-trigger-4\">\n              <span>\n                \u00bfQu\u00e9 incluye el diagn\u00f3stico y c\u00f3mo se acuerda\n                el alcance?\n              <\/span>\n              <svg viewBox=\"0 0 24 24\" fill=\"none\"\n                   stroke=\"currentColor\" stroke-width=\"1.8\"\n                   stroke-linecap=\"round\"\n                   stroke-linejoin=\"round\"\n                   aria-hidden=\"true\">\n                <path d=\"m6 9 6 6 6-6\"\/>\n              <\/svg>\n            <\/button>\n          <\/h3>\n\n          <div class=\"sru-faq-answer\"\n               id=\"sru-faq-answer-4\"\n               role=\"region\"\n               aria-labelledby=\"sru-faq-trigger-4\"\n               hidden>\n            <p>\n              Revisamos objetivos, p\u00e1ginas prioritarias, rastreo,\n              indexaci\u00f3n, contenido y recorrido de contacto.\n              Proponemos tareas, responsables y m\u00e9tricas seg\u00fan\n              los accesos disponibles. Horas, inversi\u00f3n y plazos\n              se acuerdan antes del trabajo; no publicamos\n              tarifas sectoriales inventadas.\n            <\/p>\n          <\/div>\n        <\/div>\n\n        <!-- FAQ 05 -->\n        <div class=\"sru-faq-item\">\n          <h3>\n            <button type=\"button\"\n                    class=\"sru-faq-question\"\n                    aria-expanded=\"false\"\n                    aria-controls=\"sru-faq-answer-5\"\n                    id=\"sru-faq-trigger-5\">\n              <span>\n                \u00bfSe garantizan posiciones, menciones en IA\n                o nuevos clientes?\n              <\/span>\n              <svg viewBox=\"0 0 24 24\" fill=\"none\"\n                   stroke=\"currentColor\" stroke-width=\"1.8\"\n                   stroke-linecap=\"round\"\n                   stroke-linejoin=\"round\"\n                   aria-hidden=\"true\">\n                <path d=\"m6 9 6 6 6-6\"\/>\n              <\/svg>\n            <\/button>\n          <\/h3>\n\n          <div class=\"sru-faq-answer\"\n               id=\"sru-faq-answer-5\"\n               role=\"region\"\n               aria-labelledby=\"sru-faq-trigger-5\"\n               hidden>\n            <p>\n              No. Rankings y respuestas generativas var\u00edan\n              y dependen de factores externos. Distinguimos\n              visibilidad, acciones de intenci\u00f3n y resultados\n              comerciales; un clic a WhatsApp no es una venta\n              ni una consulta enviada.\n            <\/p>\n          <\/div>\n        <\/div>\n\n      <\/div>\n    <\/div>\n\n    <!-- COLUMNA DERECHA: CONTACTO -->\n    <aside class=\"sru-contact\">\n\n      <div class=\"sru-contact-icon\">\n        <svg viewBox=\"0 0 24 24\" fill=\"none\"\n             stroke=\"currentColor\" stroke-width=\"1.8\"\n             stroke-linecap=\"round\" stroke-linejoin=\"round\"\n             aria-hidden=\"true\">\n          <path d=\"M21 11.5a8.5 8.5 0 0 1-8.5 8.5\n                   9 9 0 0 1-4-.9L3 21l1.9-5.5\n                   a9 9 0 1 1 16.1-4Z\"\/>\n        <\/svg>\n      <\/div>\n\n      <h2>Hablemos de tu instituci\u00f3n.<\/h2>\n\n      <p class=\"sru-contact-lead\">\n        Cu\u00e9ntanos qu\u00e9 necesitas mejorar en universidades.\n        Empecemos por prioridades y un alcance que tu\n        equipo pueda ejecutar.\n      <\/p>\n\n      <!-- FORMULARIO -->\n      <form id=\"sru-contact-form\" novalidate>\n\n        <div class=\"sru-form-field\">\n          <label for=\"sru-prioridad\">\n            Tu prioridad\n          <\/label>\n\n          <div class=\"sru-select-wrap\">\n            <select id=\"sru-prioridad\"\n                    name=\"prioridad\"\n                    required>\n              <option value=\"Programas acad\u00e9micos\">\n                Programas acad\u00e9micos\n              <\/option>\n              <option value=\"Admisiones\">\n                Admisiones\n              <\/option>\n              <option value=\"Campus y modalidad\"\n                      selected>\n                Campus y modalidad\n              <\/option>\n            <\/select>\n\n            <svg viewBox=\"0 0 24 24\" fill=\"none\"\n                 stroke=\"currentColor\"\n                 stroke-width=\"1.7\"\n                 stroke-linecap=\"round\"\n                 stroke-linejoin=\"round\"\n                 aria-hidden=\"true\">\n              <path d=\"m6 9 6 6 6-6\"\/>\n            <\/svg>\n          <\/div>\n        <\/div>\n\n        <div class=\"sru-form-field\">\n          <label for=\"sru-sitio\">\n            Sitio web <span>(opcional)<\/span>\n          <\/label>\n\n          <input type=\"text\"\n                 id=\"sru-sitio\"\n                 name=\"sitio\"\n                 inputmode=\"url\"\n                 autocomplete=\"url\"\n                 placeholder=\"https:\/\/tuweb.com\"\n                 maxlength=\"250\">\n        <\/div>\n\n        <div class=\"sru-form-field\">\n          <label for=\"sru-ubicacion\">\n            Pa\u00eds o ciudad <span>(opcional)<\/span>\n          <\/label>\n\n          <input type=\"text\"\n                 id=\"sru-ubicacion\"\n                 name=\"ubicacion\"\n                 autocomplete=\"address-level2\"\n                 placeholder=\"Ej. Lima, Per\u00fa\"\n                 maxlength=\"120\">\n        <\/div>\n\n        <div class=\"sru-form-field\">\n          <label for=\"sru-objetivo\">\n            Objetivo comercial <span>(opcional)<\/span>\n          <\/label>\n\n          <input type=\"text\"\n                 id=\"sru-objetivo\"\n                 name=\"objetivo\"\n                 placeholder=\"Ej. Consultas para un servicio concreto\"\n                 maxlength=\"300\">\n        <\/div>\n\n        <!-- AVISO DE PRIVACIDAD -->\n        <div class=\"sru-privacy\">\n          <svg viewBox=\"0 0 24 24\" fill=\"none\"\n               stroke=\"currentColor\" stroke-width=\"1.8\"\n               stroke-linecap=\"round\" stroke-linejoin=\"round\"\n               aria-hidden=\"true\">\n            <path d=\"M12 2 20 5v6c0 5-3.3 8.5-8 11\n                     -4.7-2.5-8-6-8-11V5l8-3Z\"\/>\n            <path d=\"m8.5 12 2.3 2.3 4.8-5\"\/>\n          <\/svg>\n\n          <p>\n            Comparte solo informaci\u00f3n comercial. No incluyas\n            datos de pacientes, expedientes, documentos\n            financieros ni informaci\u00f3n privada.\n          <\/p>\n        <\/div>\n\n        <!-- BOT\u00d3N WHATSAPP -->\n        <button type=\"submit\" class=\"sru-whatsapp-btn\">\n          <span>Consultar por WhatsApp<\/span>\n\n          <svg viewBox=\"0 0 24 24\" fill=\"none\"\n               stroke=\"currentColor\" stroke-width=\"1.8\"\n               stroke-linecap=\"round\" stroke-linejoin=\"round\"\n               aria-hidden=\"true\">\n            <path d=\"M7 17 17 7\"\/>\n            <path d=\"M8 7h9v9\"\/>\n          <\/svg>\n        <\/button>\n\n        <p class=\"sru-form-disclaimer\">\n          El mensaje se prepara en WhatsApp; t\u00fa decides cu\u00e1ndo\n          enviarlo. Estos campos no se guardan en esta web.\n        <\/p>\n\n      <\/form>\n\n      <!-- INFORMACI\u00d3N INFERIOR -->\n      <div class=\"sru-contact-benefits\">\n\n        <div class=\"sru-contact-benefit\">\n          <svg viewBox=\"0 0 24 24\" fill=\"none\"\n               stroke=\"currentColor\" stroke-width=\"1.8\"\n               stroke-linecap=\"round\" stroke-linejoin=\"round\"\n               aria-hidden=\"true\">\n            <circle cx=\"12\" cy=\"12\" r=\"9\"\/>\n            <path d=\"m8 12 2.5 2.5L16 9\"\/>\n          <\/svg>\n\n          <span>\n            Consultor\u00eda por horas y alcance acordado\n          <\/span>\n        <\/div>\n\n        <div class=\"sru-contact-benefit\">\n          <svg viewBox=\"0 0 24 24\" fill=\"none\"\n               stroke=\"currentColor\" stroke-width=\"1.8\"\n               stroke-linecap=\"round\" stroke-linejoin=\"round\"\n               aria-hidden=\"true\">\n            <circle cx=\"12\" cy=\"12\" r=\"9\"\/>\n            <path d=\"m8 12 2.5 2.5L16 9\"\/>\n          <\/svg>\n\n          <span>Atenci\u00f3n remota para LATAM<\/span>\n        <\/div>\n\n      <\/div>\n\n    <\/aside>\n  <\/div>\n<\/section>\n\n<style>\n\/* ==========================================\n   CONFIGURACI\u00d3N GENERAL\n========================================== *\/\n\n#faqs-consulta.sru-faq-section {\n  --faq-blue: #2e66f5;\n  --faq-dark: #11192b;\n  --faq-gray: #70809a;\n  --faq-border: #e3e9f2;\n  --faq-bg: #fafbfe;\n\n  width: 100%;\n  padding: 42px 30px 85px;\n  background: var(--faq-bg);\n  font-family: Arial, Helvetica, sans-serif;\n  color: var(--faq-dark);\n  scroll-margin-top: 85px;\n}\n\n#faqs-consulta,\n#faqs-consulta * {\n  box-sizing: border-box;\n}\n\n#faqs-consulta .sru-faq-container {\n  width: 100%;\n  max-width: 1445px;\n  margin: 0 auto;\n  display: grid;\n  grid-template-columns:\n    minmax(0, 1.3fr)\n    minmax(0, 1fr);\n  gap: 48px;\n  align-items: start;\n}\n\n\/* ==========================================\n   COLUMNA IZQUIERDA\n========================================== *\/\n\n#faqs-consulta .sru-faq-left {\n  min-width: 0;\n}\n\n#faqs-consulta .sru-faq-header {\n  margin-bottom: 28px;\n}\n\n#faqs-consulta .sru-faq-eyebrow {\n  display: inline-block;\n  margin-bottom: 16px;\n  color: var(--faq-blue);\n  font-size: 14px;\n  font-weight: 700;\n  line-height: 1.4;\n}\n\n#faqs-consulta .sru-faq-header h2 {\n  max-width: 690px;\n  margin: 0;\n  padding: 0;\n  color: var(--faq-dark);\n  font-size: clamp(30px, 2.1vw, 38px);\n  font-weight: 750;\n  line-height: 1.13;\n  letter-spacing: -.7px;\n}\n\n\/* ==========================================\n   ACORDE\u00d3N FAQ\n========================================== *\/\n\n#faqs-consulta .sru-faq-accordion {\n  width: 100%;\n}\n\n#faqs-consulta .sru-faq-item {\n  border-bottom: 1px solid var(--faq-border);\n}\n\n#faqs-consulta .sru-faq-item h3 {\n  margin: 0;\n  padding: 0;\n  font-size: inherit;\n  line-height: inherit;\n}\n\n#faqs-consulta .sru-faq-question {\n  appearance: none;\n  -webkit-appearance: none;\n\n  display: flex;\n  align-items: center;\n  justify-content: space-between;\n  gap: 20px;\n\n  width: 100%;\n  min-height: 64px;\n  margin: 0;\n  padding: 17px 0;\n\n  border: 0;\n  border-radius: 0;\n  background: transparent;\n  box-shadow: none;\n\n  color: var(--faq-dark);\n  font-family: inherit;\n  font-size: 16px;\n  font-weight: 500;\n  line-height: 1.45;\n  text-align: left;\n  cursor: pointer;\n\n  transition: color .2s ease;\n}\n\n#faqs-consulta .sru-faq-question:hover,\n#faqs-consulta .sru-faq-item.is-open\n.sru-faq-question {\n  background: transparent;\n  color: var(--faq-blue);\n}\n\n#faqs-consulta .sru-faq-question:focus-visible {\n  outline: 2px solid var(--faq-blue);\n  outline-offset: -2px;\n}\n\n#faqs-consulta .sru-faq-question svg {\n  width: 17px;\n  height: 17px;\n  flex: 0 0 17px;\n  color: currentColor;\n  transition: transform .25s ease;\n}\n\n#faqs-consulta .sru-faq-item.is-open\n.sru-faq-question svg {\n  transform: rotate(180deg);\n}\n\n\/* RESPUESTAS *\/\n\n#faqs-consulta .sru-faq-answer[hidden] {\n  display: none !important;\n}\n\n#faqs-consulta .sru-faq-answer {\n  padding: 0 0 25px;\n}\n\n#faqs-consulta .sru-faq-answer p {\n  margin: 0;\n  padding: 0;\n  color: var(--faq-gray);\n  font-size: 17px;\n  line-height: 1.65;\n  font-weight: 400;\n}\n\n\/* ==========================================\n   COLUMNA DERECHA\n========================================== *\/\n\n#faqs-consulta .sru-contact {\n  min-width: 0;\n  border-top: 4px solid var(--faq-blue);\n  padding-top: 29px;\n}\n\n#faqs-consulta .sru-contact-icon {\n  display: flex;\n  align-items: center;\n  margin-bottom: 20px;\n  color: var(--faq-blue);\n}\n\n#faqs-consulta .sru-contact-icon svg {\n  width: 32px;\n  height: 32px;\n}\n\n#faqs-consulta .sru-contact h2 {\n  margin: 0 0 17px;\n  padding: 0;\n  color: var(--faq-dark);\n  font-size: 31px;\n  font-weight: 750;\n  line-height: 1.2;\n  letter-spacing: -.55px;\n}\n\n#faqs-consulta .sru-contact-lead {\n  margin: 0 0 30px;\n  color: var(--faq-gray);\n  font-size: 16px;\n  line-height: 1.65;\n}\n\n\/* ==========================================\n   FORMULARIO\n========================================== *\/\n\n#faqs-consulta #sru-contact-form {\n  display: flex;\n  flex-direction: column;\n  gap: 23px;\n}\n\n#faqs-consulta .sru-form-field {\n  display: flex;\n  flex-direction: column;\n  gap: 10px;\n}\n\n#faqs-consulta .sru-form-field label {\n  margin: 0;\n  color: #1b2435;\n  font-family: inherit;\n  font-size: 14px;\n  font-weight: 600;\n  line-height: 1.4;\n}\n\n#faqs-consulta .sru-form-field label span {\n  color: var(--faq-gray);\n  font-weight: 400;\n}\n\n\/* INPUTS *\/\n\n#faqs-consulta .sru-form-field input,\n#faqs-consulta .sru-form-field select {\n  appearance: none;\n  -webkit-appearance: none;\n\n  display: block;\n  width: 100%;\n  height: 44px;\n  min-height: 44px;\n\n  margin: 0;\n  padding: 0 15px;\n\n  border: 1px solid var(--faq-border);\n  border-radius: 11px;\n  outline: none;\n\n  background: #ffffff;\n  box-shadow: none;\n\n  color: #202b40;\n  font-family: inherit;\n  font-size: 14px;\n  line-height: 1.4;\n  font-weight: 400;\n\n  transition:\n    border-color .2s ease,\n    box-shadow .2s ease;\n}\n\n#faqs-consulta .sru-form-field input::placeholder {\n  color: #8291a8;\n  opacity: 1;\n}\n\n#faqs-consulta .sru-form-field input:focus,\n#faqs-consulta .sru-form-field select:focus {\n  border-color: var(--faq-blue);\n  box-shadow: 0 0 0 3px rgba(46,102,245,.10);\n}\n\n\/* SELECT *\/\n\n#faqs-consulta .sru-select-wrap {\n  position: relative;\n}\n\n#faqs-consulta .sru-select-wrap select {\n  padding-right: 42px;\n  cursor: pointer;\n}\n\n#faqs-consulta .sru-select-wrap > svg {\n  position: absolute;\n  top: 50%;\n  right: 13px;\n  width: 17px;\n  height: 17px;\n  transform: translateY(-50%);\n  pointer-events: none;\n  color: #192437;\n}\n\n\/* ==========================================\n   AVISO DE PRIVACIDAD\n========================================== *\/\n\n#faqs-consulta .sru-privacy {\n  display: flex;\n  align-items: flex-start;\n  gap: 10px;\n  margin-top: -1px;\n}\n\n#faqs-consulta .sru-privacy svg {\n  flex: 0 0 15px;\n  width: 15px;\n  height: 15px;\n  margin-top: 2px;\n  color: var(--faq-blue);\n}\n\n#faqs-consulta .sru-privacy p {\n  margin: 0;\n  color: var(--faq-gray);\n  font-size: 12px;\n  line-height: 1.7;\n}\n\n\/* ==========================================\n   BOT\u00d3N WHATSAPP\n========================================== *\/\n\n#faqs-consulta .sru-whatsapp-btn {\n  appearance: none;\n  -webkit-appearance: none;\n\n  display: flex;\n  align-items: center;\n  justify-content: center;\n  gap: 11px;\n\n  width: 100%;\n  min-height: 57px;\n  padding: 14px 24px;\n\n  border: 0;\n  border-radius: 12px;\n\n  background: linear-gradient(\n    105deg,\n    #2e61ef 0%,\n    #0ea6e5 100%\n  );\n\n  color: #ffffff;\n  font-family: inherit;\n  font-size: 16px;\n  font-weight: 700;\n  line-height: 1.4;\n  text-align: center;\n\n  cursor: pointer;\n\n  transition:\n    transform .25s ease,\n    box-shadow .25s ease,\n    filter .25s ease;\n}\n\n#faqs-consulta .sru-whatsapp-btn:hover {\n  color: #ffffff;\n  filter: brightness(.97);\n  transform: translateY(-2px);\n  box-shadow: 0 9px 24px rgba(46,102,245,.18);\n}\n\n#faqs-consulta .sru-whatsapp-btn:focus-visible {\n  outline: 3px solid #9bb8ff;\n  outline-offset: 3px;\n}\n\n#faqs-consulta .sru-whatsapp-btn svg {\n  width: 18px;\n  height: 18px;\n  flex: 0 0 18px;\n  transition: transform .2s ease;\n}\n\n#faqs-consulta .sru-whatsapp-btn:hover svg {\n  transform: translate(2px,-2px);\n}\n\n\/* TEXTO DEBAJO DEL BOT\u00d3N *\/\n\n#faqs-consulta .sru-form-disclaimer {\n  margin: -3px 0 0;\n  color: var(--faq-gray);\n  font-size: 12px;\n  line-height: 1.65;\n}\n\n\/* ==========================================\n   BENEFICIOS INFERIORES\n========================================== *\/\n\n#faqs-consulta .sru-contact-benefits {\n  display: flex;\n  flex-direction: column;\n  gap: 20px;\n\n  margin-top: 28px;\n  padding-top: 28px;\n\n  border-top: 1px solid var(--faq-border);\n}\n\n#faqs-consulta .sru-contact-benefit {\n  display: flex;\n  align-items: center;\n  gap: 14px;\n\n  color: var(--faq-gray);\n  font-size: 17px;\n  line-height: 1.45;\n}\n\n#faqs-consulta .sru-contact-benefit svg {\n  width: 22px;\n  height: 22px;\n  flex: 0 0 22px;\n  color: var(--faq-blue);\n}\n\n\/* ==========================================\n   TABLET\n========================================== *\/\n\n@media (max-width: 1100px) {\n\n  #faqs-consulta.sru-faq-section {\n    padding: 50px 30px 75px;\n  }\n\n  #faqs-consulta .sru-faq-container {\n    grid-template-columns:\n      minmax(0, 1.15fr)\n      minmax(0, 1fr);\n    gap: 35px;\n  }\n\n  #faqs-consulta .sru-faq-header h2 {\n    font-size: 32px;\n  }\n\n  #faqs-consulta .sru-contact h2 {\n    font-size: 27px;\n  }\n\n  #faqs-consulta .sru-faq-answer p {\n    font-size: 15px;\n  }\n\n  #faqs-consulta .sru-faq-question {\n    font-size: 15px;\n  }\n\n}\n\n\/* ==========================================\n   M\u00d3VIL\n========================================== *\/\n\n@media (max-width: 767px) {\n\n  #faqs-consulta.sru-faq-section {\n    padding: 55px 20px 65px;\n  }\n\n  #faqs-consulta .sru-faq-container {\n    display: flex;\n    flex-direction: column;\n    gap: 45px;\n  }\n\n  #faqs-consulta .sru-faq-left,\n  #faqs-consulta .sru-contact {\n    width: 100%;\n  }\n\n  #faqs-consulta .sru-faq-eyebrow {\n    font-size: 13px;\n    margin-bottom: 13px;\n  }\n\n  #faqs-consulta .sru-faq-header {\n    margin-bottom: 23px;\n  }\n\n  #faqs-consulta .sru-faq-header h2 {\n    font-size: clamp(29px, 7.7vw, 36px);\n    line-height: 1.16;\n    letter-spacing: -.65px;\n  }\n\n  #faqs-consulta .sru-faq-question {\n    min-height: 65px;\n    padding: 17px 0;\n    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SEO y GEO para universidades que hace m\u00e1s clara la oferta acad\u00e9mica: programas, modalidad, campus y requisitos. Conectamos contenido institucional verificable con consultas y solicitudes de admisi\u00f3n. Hablemos de tu estrategia Explorar [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_joinchat":[],"footnotes":""},"class_list":["post-8105","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SEO &amp; GEO para Universidades | SEO Remoto<\/title>\n<meta name=\"description\" content=\"Inicio \u203a SEO por industrias \u203a Universidades Educaci\u00f3n \u00b7 Expertos SEO LATAM SEO y GEO paraUniversidades De comparar programas a conversar con admisiones.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/seoremoto.com\/cl\/seo-geo-para-universidades\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO &amp; 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